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Landing Pages for PPC

HOW TO USE PPC LANDING PAGES THE WRONG WAY THE RIGHT WAY Homepage/registration/cart pages do this: Promotion specific landing pages do this: Lower Quality Score Higher Quality Score Higher Ad Rank Lower Ad Rank Higher Bounce Rate Lower Bounce Rate Lower Conversion Rate Higher Conversion Rate FOR HIGHER CONVERSIONS & LOWER COST-PER-CLICK Competitor's PPC Ad Rebound traffie will visit your competition instead 80% of PPC traffic goes to an existing website page (usually the homepage). This can cause poor message match & wandering funnel paths resulting in low conversion. Your PPC Ad Here You are paying for his ad make the most of clicks Use a targeted landing page for each PPC ad for higher QS and conversion Competitor Ad Here This is the paid ad content to seduce the user to click Competitor Ad This is the paid ad content to seduce the user to click 2 Rebound Traffic :( 2 CTA BUY GON UP A clck-through page warms visitors up - ready for the sale. Measurement Woes Your website presents infinite conversion paths - rendering it impossible to isolate the determining conversion factors. BUY ON UP SUCCESS CONFIRMATION PAGE This is your point of conversion and Lead Capture Move directly the start of your post-conversion marketing strategy. to the confirmation page. EXISTING WEB PAGE

Landing Pages for PPC

shared by rmmojado on Dec 28
Using landing pages for your PPC campaigns can result in higher conversion rates and a lower cost-per-click. The goal is to create a closely coupled relationship between the ad and the content of your...




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