Click me

Landing Page 101

LANDING PAGES 101 * WHAT IS A LANDING PAGE? Definition: a landing page is a web page that has one goal. A landing page is also referred to as a lead capture page. These pages usually appear when a potential customer clicks on an advertise- ment. It normally displays sales copy that is a logical extension of the advertisement or link. *LANDING PAGES AT WORK! *THE 3-PART LANDING PAGE RECIPE VISIT! First time visitor arrives on website displaying ad. This is called a "Unique THAT ALWAYS WORKS! Visit" Ingredient #1 - One sentence that describes precisely what you're offering: People aren't dumb. The tech-savvy generation is crowding out the less savvy tech generation. Do your prospects a favor and tell them precise- ly what your offer/product/service is in one AD/PROMOTION Visitors see ad/promotion. This is called an "Impression". CLICK! sentence. Ingredient #2 - A Call to Action: Tell visitors who land on your pages exactly what you want them to do. Visitors click on ad. This is called the Click Through Rate Ingredient #3 - Signs of Credibility or Trust: Credibility makes your visitors more comfort- able in acting on your headline and your call to action. Some Credibility tools may include: tes- timonials, a guarantee, a phone number, a pic- ture of your office or team, logos of trusted part- LANDING PAGE This page has ONLY one goal, provides one sentence that describes precisely what you are offering; there is a call to action; and there are signs of trust. It is center on communicating your solution to the customer as Your Headine Signs of Trust Your image Your Company ners, etc. Bottom line: Focus primarily on those three factors, and your landing page will work. Cal to Action Button Anatomy of a Landing Page quickly and clearly as possible. Source: g/kajabi, landing page, formula, creating, sales_funnels/# DECISION! Call us for more info: Visitors evaluate the 862.262.8621 information on landing page CONVERSION cmedia Web&Mobile Development/Digital Marketing Visitors complete the desired action you would like them to do and become a lead. www.3 C m Version 1.1

Landing Page 101

shared by judithgold on Nov 27
This infographic provides various information for a "landing page." First it defines what a landing page is and then it provides tips on how to create a landing page.


3C Media


Unknown. Add a source


Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size