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Iran Web Trends

10:10 Paofica Ares fight 2340 IRAN a Goode WEB TRENDS CHIMIGI, Iran's first online research panel, has released a selection of highlights from its syndicated study, Iran Web Trends. It is the fifth in a series of online studies designed to create greater transparency for both foreign and local companies on the attitudes and behaviours of Iranians consumers and professionals. conovi The sample included: your digital gateway to Iran Aninfograph created by: 800 who currently live in Iran & was fielded between December 24th and 30th, 2012. respondents The full data set of the study, including 7 core demographic variables, is available upon request. E-MAIL USAGE Which email service do they prefer? Y! Yahoo! 63% Gmail 32% Hotmail I 2% How long do they use their email each day? Only 32% spend less than 30 MINUTES per day checking their e-mail 69% 18% 13% Less than 2 HOURS Between 2 - 4 HOURS 5+ HOURS per day per day per day Google They love google | Google Search I'm Feeling Lucky Translation is the top google service regularly used 53% Other services used: 42% 33% Images News 32% 22% Maps Books 18% 14% Youtube Groups INTERNET SECURITY think its VERY IMPORTANT to protect their computers from internet hacking So only: 16% think they'll ever be A VICTIM Top anti-virus software they use: eseT 48% 18% NOD32 Kaspersky 9% 6% MSE Norton 6% 3% MCAffee AVG ONLY 4% do not use an anti-virus E-COMMERCE HABITS How do they pay online? DEBIT CARD 44% CASH-ON-DELIVERY 28% PREPAID CARD 13% PAYPAAD 7% < SMS/MOBILE 3% Like PayPal! 70% prefers freemium services in their native language WEBSITE USAGE If they were to create a website tomorrow, they would start a: Blog/personal 44% website 33% Online store Company website 27% What are the main factors in their choosing a website? In their native language: Farsi /2 prefer English prefer Farsi but at the end of the day, their choice will depend on: SPEED & SECURITY 34% 33% DESIGN & FEATURES What do they want for design? Many features & options to choose Clean - Modern - Intuitive interface SIMPLICITY 23% A low amount of features with an easy system to use NATIVE LANGUAGE If a website builder has multiple languages available... prefer the Farsi language 70% while 28% prefer the English language 40% thinks it's somewhat important 32% thinks it's highly important conovi your digital gateway to Iran An infograph created by to have a product in Farsi [email protected] For more information about this study, or if you would like to commission your own survey, please contact: +971 50 113 7459

Iran Web Trends

shared by whiteboxamir on Jan 28
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Chimigi, Iran’s first online research panel, has released a selection of highlights from its syndicated study on the latest web trends in Iran. It is the fifth in a series of online studies designed...





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