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How Videos Get Passed Around Social Media

How Video Gets Passed Around in Social Media Shorter is Better Social video ods of :15 seconds or less are shared nearly 37 percent more than those between :30 seconds and one minute, and 18 percent more than videos over a minute. :15 Spots 30 – :60 :60+ Spots Spots |Facebook Dominates With more than 500 million people on the social network, Facebook dominates the sharing of social video. People share videos on Facebook 218 percent more than through Twitter and e-mail combined. 9% 15% 76% CPGS Lead the Way Consumer packaged goods (CPG) companies are leading the social video charge. CPG companies are driving nearly 19 percent more social videoviews than consumer electronics, retail and media & entertainment brands combined. Food and beverage brands are also embracing social video, but drove less than one-third of the views CPG companies are experiencing. CPGS Electronics, Retail, and Media Entertainment Brands Food & Beverage Generation Y & Girl Power More than 55 percent of social video is viewed by 18-34 year olds and the average age of social video consumers is nearly identical at 27 years old. Women account for nearly 57 percent of social video views and share social video 30 percent more than men. Female Male 43% 57% 20 15 10 0-11 12-17 18-24 25-34 35-44 45-54 55-64 65+ | Southerners Watch and Midwesterners Share People in the South watch more socialvideo than any other region in the U.S.; 29 percent more than the East Coast, nearly 32 percent more than the West Coast and 60 percent higher than the Midwest. Midwesterners, however, share video at a higher rate than any other port of the country by nearly a quarter (23 percent). The next highest region is the South. South East Coast West Coast Midwest |E-mail in the East People on the East Coast share more by e-mail than any other part of the country by 15 percent. East Coast Rest of the U.S. SOURCE: Jun Group 2010 • Mashable Infographics Created by Brian Sieber [email protected]

How Videos Get Passed Around Social Media

shared by judithgold on Sep 22
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This infographic shows the statistics on how, when, and who watches videos on Facebook. These statistics help to create a video for facebook that would get a lot of hits because it shows which videos ...




Brian Sieber


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