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How Reducing Options Can Increase Your Conversions

CLICK HERE HOW REDUCING OPTIONS CAN: increase vour CONVERSION $ YOUR 01. REDUCING OPTIONS DATA From every 100 conversions... IF YOU ASK. YOU'LL LOSE TELEPHONE NUMBER CONVERSIONS STREET ADDRESS CONVERSIONS CONVERSIONS 3% AGE CITY & STATE CONVERSIONS 02. REDUCING NUMBER OF CONTACT FIELDS CONTACT US! O First Name 25% 25% Second Name 20% 20% O Email Address" 15% 15% Telephone Number 10% Company Name 5% Your Message... 6+ FIELDS 3-5 FIELDS ONLY 3 FIELDS SEND 03. REDUCING DROP DOWN MENUS 16% 15% 1 FIELD 2-3 FIELDS 4+ FIELDS A CASE STUDY The following experiment was done by the NY Times at a grocery store on 2 different Saturdays. DAY 1 DAY 2 24 06 DIFFERENT FLAVORS OF JAM DIFFERENT FLAVORS OF JAM O O O O O O O O O 0 60% 40% STOPPED TO TASTE JAMS STOPPED TO TASTE JAMS 03% 30% 3% BOUGHT JAMS BOUGHT JAMS SResult? The larger set of options brought in more people, while the smaller set of options brought in less people, but sold 600% more jam. 600% MORE JAM SOLD SO, HOW MANY OPTIONS SHOULD YOU GIVE YOUR CUSTOMER? ONLINE RETAILER... 口 SEE THIS ALSO 4-6 Even Amazon shows up to a maximum of 6 products in their "customerswho bought this also bought" section. OPTIONS Saas PROVIDER... 2-5 PLAN 1 PLAN 2 PLAN 3 PLAN 4 OPTIONS offers between 4-5 plans for each software service. BUY BUY BUY v Even Netflix offers between 4-5 levels of service. QUICKSPROUT Sources: CONVERSION RATES 山 山 ER CONVERSIONS 号

How Reducing Options Can Increase Your Conversions

shared by eshagoyal24 on Mar 19
Giving people too many options or asking them for too much information can quickly reduce conversions. This infographic proves that...




Esha Goyal


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