HOW EUROPEANS USE THE INTERNET

HOW EUROPEANS USE THE INTERNET According to IAA's latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV 33% 55% 33% OF EUROPEANS CANNOT LIVE 55% OF EUROPEAN INTERNET USERS WITHOUT INTERNET, EQUAL TO THE ACTIVELY CHANGE THEIR MIND ON WHAT PERCENTAGE OF EUROPEANS WHO BRAND TO BUY AFTER ONLINE CLAIM THEY CANNOT LIVE WITHOUT TV RESEARCH INTERNET PENETRATION IN EUROPE 90% 30% MORE THAN HALF EUROPEANS (54%) USE INTERNET 8/10 279 MILLION 54% OF EUROPEANS (279 MILLIONS) MORE THAN 8 OF 10 (83%) ONLINE EUROPEANS USE THE INTERNET IN A TYPICAL USE A BROADBAND CONNECTION AND WEEK SPENDING 12.1 HOURS ONLINE OVER HALF (52%) OF THESE BROADBAND USERS ARE WIRELESS INTERNET USAGE DURING THE DAY ACROSS THE EUROPE 75% 71% 43% 29% DURING THE NIGHT WHEN YOU DURING DURING WAKE UP THE DAY THE EVENING PEOPLE IN EUROPE MESHING OTHER MEDIA WITH TV 30% 28% 21% 05% INTERNET INTERNET ON PC ON MOBILE MAGAZINE NEWSPAPER PERCENTAGE OF PEOPLE ACROSS EUROPE USING THE INTERNET IN A TYPICAL WEEK BY AGE AGE 16 - 24 78% AGE 25 - 34 70% AGE 35 - 44 64% AGE 45 - 54 50% AGE 55 + 29% 58% MALE FEMALE 50% ETARGET MADE WTH PASSION BY WwW.ETARGET.EU targeted advertising - design by www.facebook.com/verimVsvojDizajn