How To Build Trust With Customers In Your Email List

GetResponse www.getresponse.com How to Build Trust With Customers In Your Email List M Why Trust is Important for Email 75% of people say irrelevance is the main reason for unsubscribing from email lists. 21% of email recipients report email as spam, even if they know it isn't. SPAM 43% of email recipients click the spam button based on the email "from" name or email address. 69% of email recipients report email as spam SUBJECT LINE based solely on the subject line. 35% of email recipients open email based on the subject line alone. SUBJECT LINE Emails with personalized subject lines are 22.2% more likely to be opened. Building Trust Through List Management Make Your Opt-In Obvious: Trust comes through transparency. Don't hide the opt-in. Offer Privacy Reassurance: Reassure people about how you will handle their email address. Use Testimonials: Post testimonials from happy customers. Make It Easy To Unsubscribe: Make it easy to find and click. Building Trust Through Communication Show Full Contact Details in Your Email: List or link to all the ways people can 8) contact you. Encourage Sharing: Having your content and offers shared is like getting third-party endorsements. Make sure your emails and landing pages have links to Facebook, Twitter, Pinterest and Google+. 000 Set Expectations: 31 Explain what you'll be covering in your newsletter, how often subscribers should expect to hear from you, and who will be contacting them. Give Without Taking: Balance your promotions with educational, relevant, timely information. 5 Simple Ways To Build Trust 1 1 Deliver quality 2 Avoid jargon Highlight the best 3 of your company Engage Timing is everything Sources: http://www.themarketinglounge.org/email-marketing/how-build-trust-your-email-campaigns http://www.freshaddress.com/fresh-perspectives-blog/building-trust-in-your-email-marketing/ http://www.freshaddress.com/fresh-perspectives-blog/trust-me-im-an-emailer-8-tips-for-building-trust-with-your-marketing-emails/ http://www.convinceandconvert.com/email-marketing-advice/15-email-statistics-that-are-shaping-the-future/ http://www.impactbnd.com/blog/build-trust-through-social-media-in-5-simple-ways http://blogs.salesforce.com/company/2013/07/email-marketing-stats.html GetResponse www.getresponse.com 4-