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The History of SEO

A BRIEF HISTORY OF SEO SEARCH ENGINE OPTIMISATION 101 Search Engine Optimisation (SEO) is a series of measures undertaken by companies, in a bid to gain visibility in Google search results. The following are some of the key events and developments in this ever-changing industry. Copify CAREFULLY CRAFTED BY COPIFY.COM 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 1998 1999 2000 2001 SEARCH ENGINES BECOME MORE REFINED GOOGLE LAUNCHED GOOGLE AND YAHOO! BEGIN TO DOMINATE THE MARKET GOOGLE LAUNCHES GOOGLE TOOL BAR. Dmoz directory also launched. For years to come, getting a dmoz listing will be the comerstone of Previous contenders Altavista, Lycos and Excite begin to lose ground. First SEO conference 'Search Engine Strategies' [SES] takes place. For the first time, SEOS are introduced to Page Rank. At the same time, directory submissions become a common SEO Search engines begin to improve the way in which they index dynamic URLS, meaning the value of 'keyword' meta tags begins to diminish. any effective SEO campaign. tactic, following the launch of the Yahoo! Directory. 58% of all online Dial up purchases begin with a search Broadband UK Wireless Access Protocol and 3G ADOPTION OF INTERNET TECHNOLOGY ALWAYS ON 58% 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2002 2003 2004 2005 A BUSY YEAR FOR GOOGLE... DIRECTORY SUBMISSIONS REMAIN A COMMON TACTIC AMONG SEOS GOOGLE-OWNED BLOGGER GOES LIVE, FOLLOWED BY WORDPRESS PAID LINKS STILL COMMON WITH THE RISE OF TEXT LINK ADS & DIGITAL POINT NETWORK .who release Google Analytics, the "nofollow" page attribute and 2 Page Rank updates. Web 2.0 is bom. Google relaunches Adwords and begins issuing Page Rank penalties to sites selling links. Google launches Florida algorithm update in a bid to combat web spam. Many legitimate sites are also penalised. 301 redirects become popular as a means of passing page authority. 'Jagger' targets sites that send unsolicited link requests, while 'Big Daddy' helps to better understand the content of links between sites. |THREE TIMES Social networks and blogs now account for around 25% of all time spent online in the UK 25% more people watch music on YouTube than download music Nearly 1/4 of all global mobile bandwidth is consumed by people watching YouTube 22% 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2006 2007 2008 2009 SEARCH ENGINES BEGIN SUPPORTING XML SITEMAPS UNIVERSAL SEARCH LAUNCHED. SEOS START TO EXAMINE THE POWER OF SOCIAL MEDIA GUEST BLOGGING BECOMES INCREASINGLY POPULAR FOR LINKBUILDERS. Ask Jeeves finds new owners and rebrands as “Ask", and Google acquires a new video hosting service, YouTube. .with Google indexing news, images and video in all search results. Google fights back against paid links by permanently banning Text Link Ads. AsTwitter grows in popularity, Linkbait starts to gather Canonical tags launched, helping those with complex website architecture momentum as an SEO tactic. issues. 2010 Google rolls out 'May Day' algorithm to penalise 'cookie cutter' sites with limited original content. Google launches two algorithm updates. Vince' begins to factor in user trust and 'caffeine' which facilitates faster searching and indexing of pages. Real time search and instant previews introduced into Google searches. Impact of 'exact match' anchor links becomes diminished. PRESENT DAY When Google Images launched in 2001, 250 million images were indexed. In 2011, there are over Google launches 'Panda' update, in a bid to clear up the search results of "low quality' content. 10 billion images indexed. UK Internet Users: THE FUTURE 2009: 43m 2010: 44m 2011: 46m 2012: 47m With Google continually refining its algorithm, and more and more sites jostling for top page rankings, businesses will continue to increase marketing spend on SEO. 2013: 48m Broadband Penetration (% of households) 2009: 62% 2010: 70% 2011: 75% 2012: 78% 2013: 81% References A BRIEF HISTORY OF SEO Concept and content NINETEEN EICHTY Copify Copify SiX" Design and artwork Nineteen Eighty Six

The History of SEO

shared by Copify on Nov 13
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This infographic takes a look at some of the key events and developments in the ever-changing world of SEO.


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