Google Pigeon Update

GOCGLE 'PİGEON' 2014 Local Search Algorithm Update Google Pigeon was released with the goal of providing better local search results by tying local rankings to more traditional web search ranking signals. Pigeon Update Losers: Pigeon Update Winners: Jobs: -67.68% drop Real Estate: Movies: -63.45% drop Insurance: -35.89% drop -35.89% drop Hospitality: 28.4% boost Food: 19.34% boost Education: 13.22% boost BrightEdge data shows that Google is displaying local pack results for 11.26 percent fewer searches overall. Local SEO Metrics to Focus on Instead of Just Rankings: Future Proofing for Pigeon: +Local SEO Best Practices: *Listing in Google My Business *Listing in directories like Yelp *Local-focused content strategy *Traditional on-page SEO tactics *Engaging social media presence *Manage your local citations A. Organic Traffic B. Organic Landing Pages C. Organic Conversion Sources D. Google My Business Impressions E. Clicks For Driving Directions F. Manual Phone Tracking +Hyperlocalization: Start thinking even more locally, and begin including neighborhood indicators in your local SEO strategy. Sources: DAdinfusion www.searchenginewatch.com/article/2363063/How-Google-Pigeon-Impacted-Local-Queries-and-What-You-Can-Do www.blumenthals.com/blog/2014/07/25/google-updates-local-algo-with-more-web-based-signals-turmoil-in-serps www.searchengineland.com/google-makes-significant-changes-local-search-ranking-algorithm-197778 www.searchengineland.com/one-positive-pigeon-result-can-finally-ditch-ranking-reports-202778 Visit us at: www.adinfusion.com Tweet Us: @Adlnfusion Like Us: Facebook.com/Adinfusion BI