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Google Panda Update Up Close

Google PANDĂ UPDATE UP CLOSE Google's Panda Updates are designed to penalize sites with weak content and to reward sites with quality content. Each of the 14 Panda Updates is an attempt to refine Google's search engine results for the better. Google has around 46 BILLION more than 80% HOW TO GET IN GOOGLE'S GOOD GRACES pages currently indexed of penalized websites are still struggling to recover from the update Produce high quality, UNIQUE CONTENT AVOID DUPLICATE CONTENT 3 and scraped pages Get rid of LOW QUALITY pages Avoid KEYWORD 8 FLOODING-use language that sounds natural and edit 4 Become an AUTHORITY pages that break this rule Vary ANCHOR TEXT- 9 Use 5-10 different keywords and alternate between them Promote content over H SOCIAL MEDIA 6 Improve BOUNCE RATE Focus on HIGH QUALITY 10 BACKLINKS, especially if you only have low quality ones 7 Improve USER EXPERIENCE Be patient-the results aren't immediate WORLDWIDE WE CONDUCT 88 MILLION 57% Google Analytics is used on of the *10,000 SEARCHES PER MONTH ON GOOGLE top websites Google PANDA UPDATE RELEASE TIMELINE - MAJOR UPDATES February 24, 2011 O Panda 1.0: Thin content, content farms, high ad-to-content ratios Percentage of sites hit: 12% Panda 2.0: Rolled Panda update out to all English language search results Percentage of sites hit: 2% April 11, 2011 o Panda 2.1: No impact data released by Google, impact seemed to be very low, minor tweaks Percentage of sites hit: data unavailable May 10, 2011 June 16, 2011 Panda 2.2: Aimed to identify scraper/content duplicator/spam sites Percentage of sites hit: data unavailable o Panda 2.3: Minor Impact. Incorporated new signals to help Google distinguish between high and low quality content Percentage of sites hit: data unavailable July 23, 2011 Panda 2.4: Panda rolled out internationally for all languages except Chinese, o- Japanese and Korean Percentage of sites hit: 6-9% August 12, 2011 O Panda 2.5: Unknown. No data released by Google. Some websites reported huge ranking losses and Google-owned websites (YouTube, Android.com) went up in the search rankings Percentage of sites hit: data unavailable September 28, 2011 October 9, 2011 Panda 2.5.1 o Percentage of sites hit: data unavailable Panda 2.5.2 o Percentage of sites hit: data unavailable October 13, 2011 O Panda 3.0: aka "The Unnoticed Update" Intended to rectify websites whose rankings were unfairly punished by the original Panda update Percentage of sites hit: data unavailable October 19, 2011 Panda 3.1: Minor update Percentage of sites hit: <1% November 18, 2011 January 18, 2012 Panda 3.2: Data refresh-meant to address issues with previous updates Percentage of sites hit: data unavailable -O Panda 3.3: Data refresh--meant to make results more accurate Percentage of sites hit: data unavailable February 27, 2012 Panda 3.4: Data refresh o- Percentage of sites hit: 1.6% March 23, 2012 April 19th, 2012 O Panda 3.5: Minor update Percentage of sites hit: data unavailable April 24th, 2012 Penguin evaluates incoming links to see if your site involves link schemes intending to improve rankings. PENGUIN UPDATE Panda 3.6: Minor update April 27th, 2012 Percentage of sites hit: data unavailable http://semandseo.blogspot.com Ohttp://www.seaomoz.org http://blog.site-seeket.com O http://searchenginewatch.com http://www.seroundtable.com http://www.stonetemple.com http://www.seroundtable.com http://www.eduki.com http://searchengineland.com http://www.seroundtable.com http://www.seojunkies.com http://www.searchenginejournal.com http://en.wordpress.com/stats/ http://www.kbkcommunications.com http://www.jeffbullas.com O SEO.COM 800.351.9081 *1 in Saarch Engine Optimization

Google Panda Update Up Close

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Google’s Panda Updates are designed to penalize sites with weak content and to reward sites with quality content. Each of the 14 Panda Updates is an attempt to refine Google’s search engine r...

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