Transcript

Give Your Site a Health Check

Give Your Site A CHECK ALTH AND FIND USEFUL INFORMATION THE INTERNET IS A VAST RESOURCE TODAY, AND THERE ARE MANY GREAT FREE ONLINE TOOLS YOU CAN USE TO OPTIMISE YOUR SITE, OR FIND OUT ABOUT OTHERS. FROM DATA TO DELOPMENT, SEO TO CONVERSIONS, THERE IS A LOT YOU CAN DO... TECHNICAL IP SERVER THE IP ADDRESS OF A SITE IS USED TO PUBLICLY wWW.DOMAINTOOLS.COM CAN ALSO BE IDENTIFY AND LOG IT. AS THEY ARE USUALLY ASSIGNED USED TO FIND OUT WHAT TYPE OF SERVER TO INTERNET SERVICE PROVIDERS THEY CAN BE USED THE WEBSITE IS RUNNING ON CE.G APACHE), TO LOCATE WHERE A SITE IS HOSTED. TO FIND YOUR THE NAME IT HAS BEEN GIVEN AND THE OWN VISIT WWW.WHATISMYIPADDRESS.COM, OR TO RESPONSE TIME SPEED FIND OUT OTHER SITES TRY WWW.SELFSEO.COM/FIND_IP_ADDRESS_OF_A_ WEBSITE.PHP THE SPEED OF A WEBSITE IS AN INCREASINGLY YOU CAN ALSO FIND HISTORICAL IP RECORDS AT IMPORTANT ELEMENT IN CUSTOMER INTERACTION, AND wWW.DOMAINTOOLS.COM HAS RECENTLY BECOME A RANKING FACTOR IN SEO AS WELL. TO SEE WHAT THE LOAD SPEEDS FOR ALL THE PAGES ON YOUR SITE ARE VISIT wWW.WEBSITEOPTIMIZATION.COM/SERVICES/ANALYZE OR :XX HTTP://TOOLS.PINGDOM.COM/ 00 MAKE SURE ALL THE URLS ON YOUR SITE ARE WORKING OR REDIRECTING PROPERLY BY CHECKING THE HEADER RESPONSE WITH WEB SNIFFER, OR QUELL YOUR HEADER SUSPICIONS BY FINDING OUT IF A SITE REALLY IS DOWN FOR EVERYONE OR JUST YOU: HTTP://WEB-SNIFFER.NET/ OR WWW.DOWNFOREVERYONEORJUSTME.COM SITE HISTORY OWNERSHIP WHO IS YOU CAN FIND LOTS OF HISTORICAL INFORMATION ON WHOIS LOOKUP IS A GREAT WAY TO FIND INFORMATION A SITE THROUGH ONLINE SERVICES, INCLUDING THE ABOUT THE OWNER OF A DOMAIN, INCLUDING THE REGISTRAR, REGISTRAR HISTORY, IP HISTORY AND HOSTING HISTORY FROM NETCRAFT AND HOW THE SITE LOOKED OVER TIME FROM THE WAYBACK MACHINE: WHOIS HISTORY. IT'S PART OF THE GREAT DOMAIN HTTP://WWW.ARCHIVE.ORG/ TOOLS PACKAGE, AND IS THE BEST OF THE WHOIS TRAFFIC HTTP://TOOLBAR.NETCRAFT.COM/SITE_REPORT LOOKUP FUNCTIONS BY FAR: HTTP://WHOIS.DOMAINTOOLS.COM/ SEO HAS BECOME AN INTEGRAL PART OF BUILDING AND MAINTAINING A WEBSITE, ESPECIALLY IF YOU ARE USING ECOMMERCE. WITHOUT A DOUBT, GOOGLE ANALYTICS AND WEBMASTERS ARE THE BEST TOOLS FOR MONITORING SITES. THEY HAVE TO BE INSTALLED ON SITE BUT THEN PROVIDE UNPARALELLED DATA FOR YOU TO BROWSE THROUGH. wwW.GOOGLE.COM/ANALYTICS AND wWW.GOOGLE.COM/WEBMASTERS THERE ARE NOW HUNDREDS OF TOOLS FOR CHECKING SEARCH ENGINE RANKINGS, PAGE RANK AND OTHER METRICS, BUT HERE RANK ARE THE BEST WE HAVE FOUND: RANKINGS - HTTP://SEOSERP.COM/ PAGE RANK - WWW.PRCHECKER.INFO PAGES INDEXED - SIMPLY TYPE THE FOLLOWING COMMAND INTO GOOGLE: SITE:WWW.SITE.COM AND READ OFF THE RESULTS. THE SAME CAN BE DONE FOR YAHOO AND BING. CODING CHECK CODE LINKS LINKS ARE A GREAT WAY TO SEE WHERE YOUR MOST THE W3C IS THE CONSORTIUM THAT LOOKS AFTER WEB POWERFUL REFERRALS COME FROM, OR TO SEE HOW A COMPETITOR RANKS SO WELL. AGAIN THERE ARE HUNDREDS OF TOOLS TO DO THIS, THE BEST WE HAVE STANDARDS, AND ALSO HAS AN EXCELLENT SET OF TOOLS TO CHECK THE CODING OF YOUR SITE. THESE COVER HTML, CSS, XML, LINKS, RSS FEEDS AND MOBILE FOUND ARE: COMPLIANCE. THEY ARE ALL AVAILABLE FREE AT: DESIGN wWW.OPENSITEEXPLORER.ORG AND wWW.W3.ORG/QA/TOOLS WwW.MAJESTICSE0.COM FINALLY, IF YOU WANT TO GET AN IDEA OF THE TRAFFIC FOR ANY SITE, TRY: FOR CHEKING, FIXING AND TRYING DIFFERENT THINGS WITH YOUR WEBSITE, FIREBUG IS THE ONLY TOOL YOU HTTP://COMPETE.COM WILL NEED. IT CAN BE AMAZINGLY USEFUL FOR HIGHLIGHTING CERTAIN PARTS OF A SITE TO REVEAL WHERE THE CODE IS. IT CAN BE DOWNLOADED AT: HTTP://GETFIREBUG.COM/ ALTERNATIVELY, IF YOU NEED A QUICK WAY TO TIDY UP YOUR HTML, TRY THE INFOHOUND HTML TIDIER: HTTP://INFOHOUND.NET/TIDY/ IF YOU'RE LOOKING TO SEE HOW WELL YOUR SOCIAL MEDIA CAMPAIGN HAS WORKED, OR HOW MANY RETWEETS A CERTAIN POST GOT, SOCIAL MENTION IS THE PLACE. IT SHOWS MENTIONS ACROSS A WIDE REACH RANGE OF SOCIAL MEDIA PLATFORMS. wWW.SOCIALMENTION.COM COMPATABILITY MAL WARE SECURITY TEST MAKE SURE YOUR SITE DISPLAYS PROPERLY IF YOU SUSPECT THAT SOMEONE MAY HAVE HACKED ON THE MANY DIFFERENT BROWSERS YOUR SITE, OR INSERTED MALWARE (AS HAPPENS WITH MANY CMS SYSTEMS), THERE ARE TOOLS THAT CAN HELP OUT. wWW.UNMASKPARASITES.COM WILL SCAN YOUR SITE AVAILABLE TODAY (BOTH STANDARD AND MOBILE) THERE ARE SO MANY NOW (50+) THAT THIS IS A WORTHWHILE CHECK. SEE TEST HTTP://BROWSERSHOTS.ORG AND TELL YOU IF ANYTHING UNTOWARD IS GOING ON. ALTERNATIVELY YOU CAN CHECK WHAT SSL SECURITY CERTIFICATES HAVE BEEN ISSUED BY CHECKING HERE: CHECK THAT YOUR SITE WORKS ON MOBILE WWW.DIGICERT.COM/HELP DEVICES WITH THE W3C TOOLS. THEY HAVE A SPECIALIST MOBILE TESTING SITE WHERE YOU CAN CHECK SITES, WIDGETS AND APPS ALL IN ONE PLACE: wWW.W3.ORG/MOBILE IF YOU ARE USING YOUR SITE TO SELL PRODUCTS ONLINE, CONVERSIONS ARE A VERY IMPORTANT FACTOR. YOU NEED TO MAKE SURE YOUR SITE IS FUNCTIONING AT ITS BEST TO CONVERT CUSTOMERS TO SALES. GOOGLE TEST WEBSITE OPTIMIZER HELPS OUT WITH THIS BY SHOWING PINCH POINTS AND PERCENTAGE OF HITS ON CERTAIN PARTS. IT ALSO ALLOWS YOU TO CONDUCT YOUR OWN OPTIMISATION EXPERIMENTS. FIND OUT MORE AT wWW.GOOGLE.COM/WEBSITEOPTIMIZER SoC-AL ME DIA MOBILE CONVERSIONS

Give Your Site a Health Check

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The internet is a great tool and there are a lot of sites that can help you make your own website better. This infographic includes a list of free internet sites that can help to optimize, improve and...

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