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The Geography of Spam

WHAT SPAM IS WORTH ©NewScientist An analysis of pharmaceutical spam emails sent out over one month in 2008 by just 1.5 per cent of one botnet called "Storm" reveals that few people click on the links - but that spam still makes money SOURCE: COMMUNICATIONS OF THE ACM, VOL 52, P 99 35 MILLION SPAM EMAILS SENT 8.2 million made it to mail servers. The rest were sent to non-existent addresses or bounced back to the sender 10,500 recipients clicked the link in the mail 110 28 bought products April 2008 A new technique for creating real-looking addresses to go in the "from" field of spam emails leads to a sharp peak - but anti-spammers quickly wise up -a conversion rate of 0.000008% 100 Extrapolated over the whole network, Storm generated June 2009 an estimated $3.5 million The ISP 3FN is taken down after the US Federal Trade Commission catches an in pharmaceutical sales alone in 90 executive agreeing to work with a botnet owner 2008 November 2008 THE GEOGRAPHY OF SPAM IN 1978... ..AND NOW The first big anti-spam success as McColo, a roque internet service provider (ISP) hosting spammers, is taken down The first unsolicited mass email - an advertisement for a 80 forthcoming sales event - was sent in May 1978. At the time, ARPANET, the forerunner of the internet, connected just a few academic and military labs in the US First spam sent by Gary Thuerk, Digital Equipment Corporation, from Maynard, Massachusetts 70 December 2007 The Storm botnet unleashes a Christmas wave 281 hits of spam, doubling levels in a month 2 hits 60 52 hits 50 262 hits A global map of where spam comes from in 2009 looks rather like a map of internet connectivity - although anomalous hotspots in Brazil, central America, south-east Asia and southern Europe stand out O San Francisco Bay Area O Rome, New York OLos Angeles OBoston August 2009 40 SOURCE: POSTINI Another rogue ISP, RealHost is taken down, but spam levels quickly recover as spammers switch to back-up providers. The cat-and-mouse game continues... THE IRRESISTIBLE RISE OF SPAM Based on an analysis by the Google-owned Postini service, which currently provides email security for some 18 million business users, processing upwards of 3 billion email connections a day 30 20 Computer/internet services Other products (inc. pharmaceuticals) Financial (stocks etc) "Nigerian" lottery scams Fraudulent products (fake degrees etc) Miscellaneous SPAM FOR ALL SEASONS As the internet has changed over the past decade, spam has become more sophisticated. Out are the get-rich-quick schemes, in are mails 10 2004-2005 Late 2006 1999 2009 Get rich quick Pornography Bulk mail or spamming services "Must have" reports (eg how to fix your credit history) Botnets - networks of Spammers have to set up individual email accounts to send spam, making it easy to block and keeping levels relatively low remotely controlled computers - begin to influence the amount of spam sent out advertising stocks and shares and computing products SOURCE: SYMANTEC, WWW.SPAMNATION.INFO 7 April 2004 2005 2006 2007 2008 2009 September 2009 Spam emails per user per day

The Geography of Spam

shared by youcom on Jan 30
The first unsolicited or "spam" email was sent in 1978. This infographic takes a look at the evolution of the spam mail industry since 1978 and shows how spam mail is a money making industry.


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