Transcript

The Email Marketing Process

EMAIL MARKETING PROCESS



1 2 3 4 5

WAYS TO MAKE THEM OPT-IN CHOOSE THE RIGHT LOCATION USE YOUR EMAIL LIST TO THE SCIENTIFIC APPROACH HOMEWORK



ASK COMMON LAYOUT POSITIONS Get traffic DAYS OF THE WEEK VS CTR OPTIMIZE EMAILS FOR MOBILE

Send news;

Offer discounts & promotions; E-mails that arrive on Weekends 81% of people

Share freebies; Build relationship get a higher Click Through Rate check their mail on

Launch e-mail courses; mobile devices.

Set up squeeze pages;

Use existing contacts Cross Promote TOP REASON TO UNSUBSCRIBE

SEGEMENT YOUR E-MAIL LIST

FORCE The top reported reason that Try to treat each of your

Make your content "expire"; Nurture Leads makes people unsubscribe is the segments differently

Create "member only" areas; sending frequency. Next after it

Hold contests & sweepstakes. is boring content.

WIN BACK YOUR LEADS

TRICK 1. LIGHTBOX Make Sales

Place newsletter signup 2. SIDEBAR NUMBER OF LINKS VS CTR Let go of your "dead"

checkbox at the registration 3. AFTER THE CONTENT leads and win back

Subscribe your commenters; 4. FOOTER The more links you put, the those still a bit engaged

Subscribe any content higher CTR you get. Repeat your

contributors; links throughout the e-mail.

Use surveys/quizzes; MEASURE YOUR PROFITS

Create polls & tools.

The single metric worth SUBSCRIBE RECENCY

measuring is your

Most of your newly acquired cashflow

subscribers will leave you very

soon. That's what stats say.

LEARN TO USE EMAIL TOOLS



Most people use only SENDING FREQUENCY VS CTR

20% of the power given

The more e-mails you send, by various online

the lower your CTR gets. But tools.

the difference percentage is

relatively low. Get a hold of those

80%. THE EMAIL MARKETING Process 1 5 WAYS TO MAKE CHOOSE THE USE YOUR THE SCIENTIFIC НOMEWORК THEM OPT-IN RIGHT LOCATION EMAIL LIST TO APPROACH COMMON LAYOUT POSITIONS Get DAY OF THE WEEK VS CTR OPTIMIZE EMAILS FOR MOBILE ASK Traffic 81% of people E-mails that arrive on Weekends get a higher Click Through Rate check their mail on mobile devices • Send news; Build • Offer discounts & promotions; • Share freebies; TOP REASON TO UNSUBSCRIBE SEGEMENT YOUR E-MAIL LIST Relationship • Launch e-mail courses; The top reported reason that makes people unsubscribe is the sending frequency. Next after it is boring content. Try to treat each of your segments differently • Set up squeeze pages • Use existing contacts Cross Promote WIN BACK YOUR LEADS NUMBER OF LINKS VS CTR Let go of your "dead" FORCE leads and win back The more links you put, the higher CTR you get. Repeat your links throughout the e-mail. those still a bit engaged Nurture Leads MEASURE YOUR PROFITS • Make your content "expire"; 3 • Create "member only" areas; The single metric worth measuring is your cashflow • Hold contests & sweepstakes. SUBSCRIBE RECENCY Make Most of your newly acquired subscribers will leave you very soon. That's what stats say. Sales LEARN TO USE EMAIL TOOLS 1. LIGHTBOX Most people use only 20% of the power given by various online tools. TRICK 2. SIDEBAR 3. AFTER THE CONTENT SENDING FREQUENCY VS CTR 4. FOOTER • Place newsletter signup checkbox at the registration The more e-mails you send, the lower your CTR gets. But the difference percentage is relatively low. Get a hold of those 80%. • Subscribe your commenters; • Subscribe any content contributors; • Use surveys/quizzes; • Create polls & tools. Brought with by Article author: Tim Soulo This inforgraphic is nothing else but a visual representation of the "Email Marketing Guide" published at 1WD.co. It is strongly recommended that you read the post before exploring the contents of this infographic. 1WD.CO Designers: Sergey Lukyanov, Michael Burns ©2011 1stwebdesigner - Graphic and Web Design Blog http://www.1stwebdesigner.com/design/complete-email-marketing-guide/ www.1stwebdesigner.com

The Email Marketing Process

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This infographic provides information for what are the best email marketing methods. It provides step by step information for the email marketing process and what is the best way to target your readers.

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