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eCommerce Checklist - eCommerce Development

PROJECT CHECKLIST E-COMMERCE DEVELOPMENT 1. Strategy 2. Store Analysis of the industry and the previous marketing and sales activities has been performed Presentation of the bestsellers Marketing strategy has been prepared Presentation of the new items Marketing plan has been prepared Presentation of product suggestions for presents The graphic creations used are consistent with the Visual Identification Presentation of the product of the day / product of the week We have started to build the customer database - newsletter Configurator, guide - interactive mechanism facilitating the choice of the product We have verified the main factors influencing the purchase decision Loading time tests have been performed The whole ordering process is cyclically tested - to see whether it is correct and quick enough 3. Offer Card sorting test has been performed to figure out the optimal navigation Expert assistance while choosing the products User tests have been performed Unique product description User-friendly 404 error page Alternative scenarios when the search engine does not Persuasive product description return results List of benefits The About Us page builds trust in the store High-quality photos of a product Terms of use are verified according to the law Video presentation of a product The search results are tested and optimized Product page includes "social proof," such as recommendations and opinions Intelligent search engine manages misspellings The users are encouraged to post their opinions about products The search engine has the auto-complete function (suggestions) Meta-tags for each product page are well-chosen Certificates If a product is unavailable, an e-mail notification about availability is sent Opinions about the store Contact page contains all the details about the store and the company 4. User path 5. Marketing We propose free delivery Eye-catching button directing to finalization of the order There are benefits for the users who are not ready to buy yet - e.g. an e-book The user is not surprised with additional costs in the cart We make use of re-marketing to draw the customers that have already visited us Optimal default settings Vouchers/coupons for the loyal users It is possible to send a form with minor errors Discounts for a given target group It is possible to leave and come back to the cart without losing fluid navigation Following an order of a product sample - discount for the product if the purchase decision is quick Registration is not compulsory Special offer when buying a big number of products No unnecessary elements in the cart Discount for buying a tester / free tester Continuous validation of the information entered by the users Discount for product sets Once the data are entered, they are remember by the system Welcome voucher/discount We offer multiple payment models Invite friends - you'll get discount We offer multiple forms of delivery and pickup Loyalty program - collect points We offer personal pickup Offer for the business clients/companies We offer a choice of the delivery date Great discounts - group shopping, flash sales, seasonal discounts Registration includes confirmation of newsletter subscription Discount price for the reserved or pre-paid products Coupons and discount codes Discount price on the given days /at a given time of the day The cheap, frequent-use products are displayed after the purchase decision has been finalized Paper coupon for the next shopping included in the delivery box There is a clear information as to the return policy Purchase of a product is accompanied by free samples of other products Orders can be placed via telephone 6. E-mail Marketing Orders can be placed via live chat Orders can be placed via e-mail Benefits for subscribing to the newsletter are presented The newsletters are well-tagged to analyze their effectiveness 7. Optimization Each newsletter is tested before being finally sent The prices are analyzed by means of comparison engines, auctions and against the biggest competitors Picture-free version of the newsletter has been ensured The website has statistics with a well-configured e-commerce module In transactional and technical e-mails, information about interesting offers is conveyed Analytics and marketing channels are well-connected Getting back to the abandoned cart Cyclical measurement of the level of customer satisfaction via surveys Opportunity to add product to an order that has already been placed - e.g. within 8 hours from the moment the order was placed There is a chat on the website and the most frequently asked questions are analyzed The Customer Acquisition Cost is being continuously monitored ROI conversion is being continuously monitored We analyze the searches on our website A variety of photos and graphic designs, as well as benefits are tested Call-to-action slogans on the action buttons are tested OEX DIVANTE OUTSOURCING EXPERTS O O O O O

eCommerce Checklist - eCommerce Development

shared by divanteltd on Feb 04
1 comment
Strategy, Store, Offer, User path, Marketing, eMail Marketing, Optimization


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