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The Do's and Dont's of Content Marketing

The Do's And Dont's of CONTENT MARKETING PDFWHITEPAPERS PRESS RELEASE BLOGGING RANKINGS GUEST POSTING CONTENT MARKETING 66 Content Marketing is the new SEO. 99 WHAT IS CONTENT MARKETING? Content Marketing is a way of marketing your products or services to your target audience by creating relevant and valuable content that attracts and engages them and possibly encourages profitable customer action BENEFITS OF CONTENT MARKETING More Content, More Traffic Better Better Ranking Keyword Targeting Helps improve Get more visitors Increase your to your site from a variety of topics range of targeted keywords ranking for your website FOUR PILLAR OF CONTENT MARKETING Do's Dont's BLOGGING Do have a blog for your * Don't blog for quantity but for quality website: Do write quality content for your blog * Don't publish a badly written blog * Don't copy content, and Don't duplicate your own Do maintain a schedule for your blog content Do target keywords in your blog * Don't write lengthy paragraphs. Keep them short and easy to read Do encourage social sharing on your blog NEWS Do's Dont's PRESS RELEASE Do always have something "new" to say in your release * Don't include a bunch of links in your press release * Don't turn the release into a sales pitch Do take time to create a catchy headline Do write a press release with no mistakes or * Don't make up information (like stats) errors * Don't ignore PR guidelines Do use the correct format for a professional press release Do cite sources of any stats or survey information Do's Dont's INFOGRAPHICS Do keep your infographics visually appealing * Don't copy an existing infographic * Don't confuse readers with TMI (Too Much Information) Do insert numbers, stats, pie charts, bar graphs Do promote your infographic on social media outlets * Don't create offensive infographics that are NSFW (not safe for work) Do try to tell a story with your infographic * Don't make a horizontal infographic Do make your infographics embeddable Do's Dont's GUEST POSTING * Don't just guest post for link building Do Follow the submission guidelines of the guest posting site * Don't bother the editor Do include only relevant links in the articles after you have submitted your guest post for review * Don't complain if your article is rejected Do write a nice author bio for the guest post Do check the reputation of the site before you * Don't submit a post on a topic that has been guest post on it. written about thousands of times Do respond to the comments users make on your guest posts FOLLOW THESE GUIDELINES AND YOU WILL BE ON YOUR WAY TO CONTENT MARKETING SUCCESS Infographic created by WN WEBNETHOSTING Fully Managed Dedicated Server and Cloud Hosting provider INFOGRAPHICS

The Do's and Dont's of Content Marketing

shared by boneyp on Jul 09
The infographic highlights the best practices and the Do's and Dont's of Content Marketing


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