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Does Your Website Perform?

Does Your Website Perform? An eye-catching, effective site can give your sales a healthy boost. Here are three things your site simply cannot go without: 1) 1 AN IMPRESSIVE SITE LOGO Why do you need a unique logo that makes the right impression? 59% choose a new brand because of packaging. 38% of consumers choose a new brand because of its logo. 41% of Americans express distrust for companies with logos that they 32% will not purchase or make use of anything don't like. from a business with a logo they don't like. 63% say a poorly designed logo causes a brand to look cheap, discouraging them from putting their trust in the company. logo design by the numbers: Of the top brands: 33% use blue in their logos. 29% use red. 28% use black or grayscale. 13% use gold or yellow. 95% use one or two colors. 5% use more than two colors. lajb|cld 41% use text only. 9% don't feature the company name at all. 3% feature people. 2 ORIGINAL CONTENT THAT GIVES VALUE Why is content a crucial website component? SUN MON TUE WED THU FRI SAT 30,000,000 25.000,000 20,000,000 x3 15.000,000 10,000,000 62% 5,000,000 Every day, 27,000,000 pieces It costs 62% less to market content (compared to traditional marketing), and it generates about 3 times as many leads. of content are shared. 70% 70% of consumers prefer to learn about a company 50% through original articles. 50% of the time consumers spend online is used to engage with custom content. 94% Putting images in articles causes them to receive 90% 78% 94% more views. 90% of consumers find value in custom content, and 78% believe the businesses that provided the content are invested in building good relationships with them. 69% 69% of marketers say content is better than PR and direct mail. 78% 78% of Chief Marketing Officers believe that the future of marketing lies in custom content. 87% Social media, used by 87% of marketers, is considered the most common marketing tactic. 72% 72% of marketers think that branded content creates a greater impact than magazine advertisements. 57% 57% of marketers share that their top marketing priority for 2014 is custom content. (3 UNINTERRUPTED SPEED How quickly your webpages load can directly affect your visitors' user experience. 35% 144% 44% of Web users say that when pages slow down during checkout, they become anxious about the Users remember wait times as being 35% longer than they really were; their level of satisfaction can be based on this remembered experience. transaction's success and completion. 18% P67% 80% When webpages used during the latter parts of a transaction slow down, the page abandonment rate can jump from 67% to 80%. 18% of shoppers will abandon their cart if pages load too slowly. 46% %24 More than $18 billion per year: The estimated total cost of abandoned 46% The percentage of online shoppers that cite speed as the top factor that determines whether they will return to a site or not. shopping carts for online retailers. A one-second page response delay would also potentially cost a retailer $2.5 million in lost sales every year (for an A 7% reduction in conversions would be the e-commerce site that makes result of a one-second $100,000 per day). delay in page response. Need help tweaking your website? Ask our team: Designed by superfastousiness SOURCES: design-secrets-top-100-brands/ 2014-edition/ gy-waiting-faster-online-checkout/ ationoptimization/2013/10/case-study-slow-load-times- shopping-cart-abandonment/ %24

Does Your Website Perform?

shared by superfastbusiness on Oct 21
Is your business website equipped to succeed? Check out this infographic and see how three elements contribute to website effectiveness.


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