Combined Print and Digital Readership

COMBINED PRINT AND DIGITAL READERSHIP National Readership Survey Data source: combined data for September 2012 from UKOM/Nielsen fused with the NRS data for the 12 months ending September 2012. % INCREASE IN READERSHIP (RELATIVE TO PRINT ALONE) MONTHLY DATA 75% +68% 60% +44% 45% +33% +36% +35% +32% +22% 30% +15% 15% +8% WOMEN'S WEEKLY GENERAL WEEKLY WOMEN'S MONTHLY GENERAL MONTHLY TOTAL QUALITY NATIONAL MIDMARKET NATIONAL POPULAR NATIONAL TOTAL MAGAZINES MAGAZINES MAGAZINES MAGAZINES MAGAZINES DAILY NEWSPAPERS DAILY NEWSPAPERS DAILY NEWSPAPERS NEWSPAPERS MAGAZINES NEWSPAPERS AND ON AVERAGE THEY VISIT AND ON AVERAGE THEY VISIT ACROSS THE MONTH ACROSS THE MONTH 21% 28% 2.3 2.4 OF GB ADULTS AGED 15+ OF GB ADULTS AGED 15+ HAVE VISITED AT LEAST ONE OF THE MAGAZINE WEBSITES OR PORTALS INCLUDED OF THE MAGAZINE WEBSITES AND PORTALS INCLUDED HAVE VISITED AT LEAST ONE OF THE NATIONAL AND REGIONAL NEWSPAPER WEBSITES INCLUDED DIFFERENT NEWSPAPER SITES, USING ONLINE TO EXPAND THEIR NEWSPAPER READING REPERTOIRE NRS Ltd is a non-profit-making, commercial organisation funded by the Newspaper Publishers Association, Periodical Publishers Association and Institute of Practitioners in Advertising in the United Kingdom. Its primary role is to provide reliable and professional readership estimates of the number and nature of the people who read Britain's newspapers and consumer magazines. Currently the survey publishes data for more than 300 newspapers, supplements and magazines, which together represent the large majority of the UK press advertising market.