From Clicks to Bricks

FROM CLICKS TO BRICKS How to Succeed in Omni-Channel Retail WHAT OMNI-CHANNEL RETAIL IS 66 IT'S LESS ABOUT CREATING ANOTHER CHANNEL TO SELL PRODUCT... IT'S ABOUT PROVIDING A REALLY GREAT EXPERIENCE. " ANDY KATZ-MAYFIELD Co-Founder & Co-CEO of Harry's Omni-channel consumers 33% expect information to be at their fingertips and want the brand experience 80% of consumers will check prices online while in-store to be the same way. of shoppers will check price online before buying at all. RARA WHY IT'S IMPORTANT ONLINE RETAILERS SEE THE VALUE OF HAVING BRICK AND MORTAR STORES 4x 3x Bonobos has won over those who BaubleBar has noticed that its in-store are reluctant to buy online without customers buy 3x as much merchandise seeing the product first. Its store as their online shoppers. Exposure to the product has its perks. has been so successful that it plans to quadruple its store count within two years. THE SEAMLESS SHOPPING EXPERIENCE IX 92% of retailers have trouble Consumers want a convenient with integrating the online and offline experience. and consistent shopping experience across channels. HOW RETAILERS CAN MAKE IT HAPPEN Digital Presence Make sure your web- store is optimized for desktop and mobile. Hop on social media interact with your market. Cross Channel Inventory Visibility 34% of major multi-channel 33% of retailers fulfill online retailers show in-store inventory on their webstores. orders with inventory from brick-and-mortar stores. Retarget Existing Customers Use big data to give your existing customers a customized shopping experience. Example: making product recommendations based on previously purchased items. Encourage consumers to go online and use mobile while in-store Macy's rolled out a strate- BOPUS: Buy online, pickup gy that lets shoppers scan items on its mobile app in order to see more product information. in-store. 50% of consumers believe that this is a very BOPUS important factor when shopping online. Link shopping carts Create a shopping cart If the item isn't in-store, online and continue to add to it in-store. offer to ship it. Regardless of the channels you sell on, inventory and pricing management are key. Wiser can help. Sources: Wiser. Vend www.WISER.COM Marketing Land INFO@WISER.COM Accenture Pricing Perfected. Washington Post LA Times 1.855.GOWISER

From Clicks to Bricks

shared by natalieschochwp on Sep 09
With ecommerce competition on the rise, it is more important than ever for retailers to provide a seamless shopping experience and omni-channel retail makes this possible. Cross-channel inventory visi...




Natalie Schoch


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