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A Bite Into Apple’s Font History

Brand identity design is a complex process, but Apple has honed theirs over several years of careful execution. Most of their customers have no idea that they have changed typefaces several times since inception. Here's our list of interesting Apple font facts! APPLE GARAMOND ! #DYK For 18 years Apple used a custom variant of the ITC Garamond typeface called Apple Garamond. However, since 2001, Apple has gradually shifted towards using Myriad in its marketing. With the new Macintosh in 1984, Apple adopted a new corporate font • Variation of the classic Garamond typeface, both narrower and having a taller x-height MOTTER TEKTURA Prior to the first Macintosh, used alongside the apple symbol apple computer inc. • ITC Garamond (created by Tony Stan in 1977) was condensed to 80% of its normal width • The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura • Designed in Austria by Othmar Motter of Vorarlberger Graphik in 1975 • Most of Apple's advertising and • Distributed by Letraset (and also famously used by Reebok) marketing slogans, such as "Think Different", used the font • Virtually synonymous with Apple, formed a large part of the company's brand recognition MYRIAD In 2002, Apple gradually started using a variant of the Adobe Myriad font family in its marketing and packaging FUN FONT FACTS: HELVETICA • The Myriad font family was designed by Robert Slimbach and Carol Twombly Since the 1st A BITE INTO generation iPhone in 2007, Apple used Helvetica in its software design for Adobe • Myriad Apple includes modifications to • Developed in 1957 by Swiss typeface spacing and weight differences from the standard typeface APPLE'S FONT designer Max Miedinger • iOs for the iPhone, iPod touch, iPad, • Myraid Apple includes Apple-specific characters like the company logo HISTORY and Apple TV employs the font • In June 2013, Apple began using an extra-thin weight of Helvetica Neue for the user interface of iOS 7 after SAN FRANCISCO its introduction Introduced with the new Apple iWatch in 2014, to be used in its human interface • In June 2014, Apple started using • Font introduced with developers' tools kit for customizing apps for Apple Watch Helvetica Neue across the entire user interface of OSX 10.10 "Yosemite" • It's a sans-serif typeface with 23 variations designed in-house • Can also be used for improving high-resolution Retina displays on Mac devices MORE INTERESTING APPLE FONT FACTS # Lucida Grande Standard font used in Mac OS X user interface elements (menus etc) until OS X 10.10 # Chicago In 2001 reused in Apple's iPod music player from the original Macintosh GUI # Espy Sans iPod mini uses the typeface which was originally designed for the Newton # Podium Sans Displaced Chicago as the user interface font for 4th-generation colored iPod # Helvetica Neue Bold Replaced Podium Sans in 3G iPod nano and iPod classic and iPod touch # Avenir became the font for iOS 6 in Siri and Maps, designed by Adrian Frutiger in 1988 inspired by Erbar and Futura. REFERENCES http://www.dezeen.com/2014/11/19/apple-launches-san-francisco-typeface-for-watch-app-developers/ http://www.fastcodesign.com/3038794/fast-feed/apple-releases-its-most-important-typeface-in-20-years http://thenextweb.com/apple/2014/11/18/meet-apples-new-font-designed-watch/ http://lowendmac.com/2000/macintosh-system-fonts/ ZILLION https://developer.apple.com/fonts/ http://en.wikipedia.org/wiki/Typography_of_Apple_Inc DESIGNS f /ZILLIONDESIGNS @ZILLIONDESIGNS in /COMPANY/ZILLIONDESIGNS +ZILLIONDESIGNS

A Bite Into Apple’s Font History

shared by ZillionDesigns on Dec 09
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Apple has honed their brand identity over several years of careful execution. This infographic touches on the vast font history of Apple and their products.

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ZillionDesigns

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Computers
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