Apple vs Microsoft

VS Microsoft Apple The History of Computing MARKETSHARE AS OF MAY 2011 0.8% Windows 7 5.1% 8.3% Windows Vista 36.5% Windows 2003 Windows XP 40.7% Linux 7.1% OSx Mobile 0.9% Native Internet Browser Market Share Smartphone Os Market Share Mp3 Player Market Share IE 48% Windows 10% Microsoft 1% Safari 5% ios 27% Apple 76% Timeline Date of Apple and Microsoft eras S.0.81CA 888 a8 1984 0.SEEA8£ 180 0,8TSTeɛaI 0.18T80EIE ead va 283 4 C.0.TA88T S.O.ISICIIar 5 6. 11/1/1984 Stock Value Apple pays $2.5 million to buy every advertising page in a post-election edition of Newsweek, promoting NA 8 $25.12 9 their first Macintosh computer 10 11 5/1/1985 12 Apple licenses PostScript from Adobe, combining this with Adobe PostScript 1985 their LaserWriter Stock Value printers made Macintosh the defacto computer for the desktop publishing industry. H NA 6/3/1985 Stock Value 4 S17.37 3. Apple lays off 1,200 employees. NA 4 4 $18.00 5 9/17/1985 Stock Value Steve Jobs officially resigns from apple. Bad blood and NA lawsuits ensue. $15.25 10/24/1985 Stock Value Apple signs a contract allowing Microsoft to use NA 10 some Macintosh GUI Stock Value elements $18.37 NA 12 11/20/1985 $18.37 MICROSOFT. 1986 Microsoft Releases Windows 1.0 Stock Value A NA $23.12 1/2/1986 3 Steve Jobs agrees Stock Value not to build 4 computers $27.50 competitive with Apple in exchange for lawsuits being dropped, buys Pixar from George Lucas for less than $10 million and starts NeXT (later renamed NEXT Computer, Inc.) $24.75 6. Stock Value 9 3/13/1986 Microsoft stock goes public at $21 per $49.75 10 share, rising to $27.5 by close. $49.75 11 12 11/3/1986 Stock Value The Apple IIgs is released, price set 1987 U $73.12 at $999 $55.50 1/2/1987 Stock Value Apple introduces the Mac II $46.25 12/9/1987 $35.00 KOS 2) s2 os 2) OS/2 Microsoft releases Windows 2.0 and Os/2 Stock Value 1988 3/1/1988 Apple sues Microsoft for stealing GUI elements not included in their previous agreement, such as mac-like icons H $56.50 3 MICRO SOFT 6. $40.00 9 12 Stock Value 1989 8/1/1989 Y $58.75 Microsoft releases the first Office Suite 4 Microsoft Office $44.50 12 Stock Value 1990 5/22/1990 I $71.50 Microsoft announces Windows 3.0 and later releases the Windows SDK allowing $41.38 MICROSOFE WINDOWS anyone to develop applications to run in the Windows OS Stock Value 7/25/1990 A S71.50 On their 15th anniversary Microsoft becomes 1 Billion 10 $42.25 the first PC company to exceed $1 billion in revenue with $1.18 Billion. 11 in revenue with $1.18 Billion. Stock Value 1991 10/1/1991 $93.87 2 Microsoft releases Multimedia Extensions 1.0 for Win3.0 introducing support for $51.50 6. CD-ROM and Sound Cards Apple introduces the Mac PowerBook after forming an allegiance with IBM and Motorola 10 Stock Value 1992 3/1/1992 $118.50 Micrsat Microsoft kicks off its first-ever television advertising campaign. $58.25 Stock Value 4/6/1992 A $121.25 Stock Value Microsoft ships Windows3.1 which (along with 3.0) sells over 10 million copies. 10 $60.75 11 $83.37 3/22/1993 1993 Microsoft announces Microsoft $52.25 Stock Value Encarta the first multimedia Encarta encyclopedia designed for a computer. $89.00 4/14/1993 Microsoft reports over 25 million licensed Windows users, making it the most popular GUI in the world. $48.75 5/24/1993 Stock Value Stock Value Microsoft launches Windows NT (their first Os marketed exclusively for professional use) Y $92.12 H $75.12 9 WindowsNT 10 1 $57.63 $26.50 8/2/1993 Apple releases the first PDA (Newton MessagePad), but the handwriting recognition failed to live up to the hype Stock Value 1994 $83.87 3/14/1994 $38.13 Stock Value Apple releases the first Power Macintosh computers (6100, 7100, 8100) A $51.63 Stock Value 6/1/1994 4 $26.50 Apple releases System 7.5 I $51.50 10 7/1/1994 $33.69 11 Stock Value Apple starts licensing the MacoS to companies wanting to build clones 12 1995 9/19/1994 After four years Apple loses lawsuit against Microsoft and HP for copyright infringement of specific GUI elements $56.88 Stock Value 4 $35.50 8 $96.12 Microsoft Releases 8/24/1995 Windows 95,sells over 1 million copies in just 4 days. Internet Explorer is offered for free shortly after 12 E $45.75 Stock Value 1996 $105.25 4/16/1996 Microsoft releases MSSQL 6.5 with built-in support for Internet Applications $25.87 SQL Server 8 Stock Value 10 10/1/1996 Apple releases System 7.5.5 Stock Value 12 $82.62 |12/2/1996 A $137.25 4 $20.87 1997 Apple takes over NeXT XI Computer, Inc. for $430 million 4 $23.00 1/24/1997 Apple releases MacoS 7.6 Stock Value Stock Value Thanks to the acquisition of 1/26/1997 NEXT Steve Jobs returns to Apple 2 Y $121.50 $95.94 4/1/1997 4 $17.00 $16.87 webtv Microsoft buys WebTV for $425million Stock Value 6/2/1997 Apple announces $740 million loss for the second quarter $126.37 7/1/1997 4 S14.25 Gil Amelio resigns as president and CEO of APPLE Stock Value 7/22/1997 $141.38 MacOs 8 Apple releases Macos 8 4 $17.50 8/1/1997 Stock Value Steve Jobs becomes defacto head of Apple and announces product and technology development agreement between Apple and Microsoft $132.19 $21.75 9/2/1997 Apple begins buying back all licenses from Mac-clone manufacturers 9 Stock Value I $132.31 10/1/1997 The Justice Department prohibits Microsoft from forcing IE as the Windows exclusive Internet browser 10 Stock Value $21.69 11 11/10/1997 Apple releases the Power Macintosh G3 and the online Apple Store, both becoming and instant success A $130.19 Stock Value 9 $18.69 12 I $130.00 1998 1/7/1998 Stock Value Apple officially returns to profitability with $47 million profit in the first quarter. $17.03 Apple drops all non profitable 2/27/1998 divisions, including the Newton PDA (which cost Apple more than $500 million) $129.56 2 $17.50 Stock Value 3 5/1/1998 I $84.75 Apple announces the PowerBook G3 and iMac 4 4 $23.62 Stock Value 6/25/1998 5 A $84.81 Microsoft releases Windows 98 "Windows98 Stock Value $26.62 7/1/1998 Apple announces three profitable quarters in a row A s101.56 8/15/1998 Apple releases the PowerBook G3 and the $28.56 8 Stock Value iMac which becomes the fastest selling PC in history 9 $104.25 Stock Value 10/15/1998 10 $40.50 8 $109.94 Apple releases MacoS 8.5 11 $34.63 Mac OS85 Stock Value 12 S105.44 1999 8/31/1999 Apple receives over 140,000 pre-orders for it's recently announced iBook, and announces the Power Macintosh G4 which, due to its speed, was classified as a Stock Value $36.63 $92.56 $65.25 Stock Value weapon by the US government $91.56 11/5/1999 Apple releases Macos 9 Stock Value $88.31 2000 $111.44 Microsoft Microsoft acquires 1/7/2000 S Visio Visio (largest acquisition in MS's history) $99.50 Stock Value 2/17/2000 $99.62 3 Microsoft releases Windows 2000 $114.87 "Windows 2000 Stock Value 4/20/2000 Microsoft releases Pocket PC 2000, the first Windows Mobile operating system which included some basic pocket pc phones $78.94 4 $118.87 Stock Value $65.81 8. 9/14/2000 Microsoft releases Windows ME $56.86 Stock Value "Windows Me 10 I $59.88 12/5/2000 11 Apple announces an estimated loss of $259 million for the first quarter of 2001, their first quarterly loss in three years $17.00 2001 3/24/2001 Apple releases Macos X 4/18/2001 Apple announces a quarterly profit of $43 million with OSx generating $19 million in sales. Also Apple announces having sold their 5 millionth iMac, making it the most successful PC in history. Stock Value I $56.56 $23.00 5/1/2001 Apple releases the new iBook with a white plastic Stock Value case $65.43 5/31/2001 Stock Value $22.79 Microsoft releases Windows XP which ships with the $69.18 Windows P most hated browser of all time: Internet Explorer 6 $19.95 9/25/2001 Apple releases Macos X 10.1 (Puma) Stock Value Mac OS X $51.30 10/1/2001 Microsoft releases Pocket PC 2002, their first OS to power Smartphones $15.54 Stock Value 10/23/2001 Apple announces the iPod (it first ships on November 10th), along with iTunes 2 $58.15 4 $17.56 Stock Value 11/15/2001 Microsoft XXBOX releases $66.12 the Xbox Stock Value $19.45 Y $66.25 12/4/2001 Final Cut Pro 3 Apple releases Final Cut Pro 3 4 $21.90 (and Macos 92.2) 2002 Stock Value 4/29/2002 H $52.24 Apple releases the eMac aimed 2 $23.96 3 at the education market Stock Value 4 5 7/17/2002 Apple releases the LCD iMac 17", 20 GB iPod, iTunes 3 and MacoS X 10.2 (which it charged $129 for) $52.00 $15.63 Stock Value 8/13/2002 9 Apple releases a new revision of the G4, now shipping with two CPUS in all configurations $47.06 10 $14.59 11 12 Stock Value 2003 1/28/2003 $48.82 Apple releases the 20" Cinema Display $14.58 4/24/2003 Microsoft launches Stock Value Windows.NET Server 2003 Windows Server 2003 I $24.92 3 4/28/2003 Apple announces new iPods and iTunes 4 which $13.24 includes an online music store with 200,000 songs for $0.99 each 4 Stock Value $25.75 6/23/2003 Microsoft announces Windows Mobile; their Mobile updated mobile PC and smartphone os $19.06 Windows Stock Value H $28.84 9/8/2003 Apple announces it has sold over 10 million songs on iTunes $22.74 8 Stock Value 10/16/2003 $29.23 Apple releases iTunes 4.1 with compatibility for Windows PCs $23.25 10 Stock Value 11/18/2003 A $25.15 Apple introduces a 20" flat-panel iMac and releases MacoS X 10.3 updates for its professional software, such as Final Cut Pro $20.41 12 Stock Value 2004 1/6/2004 $28.24 Apple releases Garageband and celebrates its 20 year $22.09 anniversary of the Macintosh Stock Value 7/12/2004 Apple announces over 100 million I $27.89 8 songs downloaded making iTunes the most successful legal only music download service on the market $29.14 2005 Stock Value 4/29/2005 I $25.80 Apple releases osX Tiger (Macos X 10.4) $39.76 Stock Value $27.91 11/22/2005 $6.52 Microsoft launches Xbox 360 Stock Value ХВОХ 360 2006 1/3/2006 H $28.15 $75.51 Apple releases the MacBook Pro Stock Value 11/14/2006 Microsoft launches Zune, their attempt at a portable music device $29.23 $85.00 2007 |1/9/2007 Stock Value Apple introduces the world to the iPhone $29.96 $92.57 1/30/2007 Microsoft launches Windows Vista Stock Value $33.60 10/26/2007 Apple releases OSX Leopard (MacoS X 10.5) 10 L: $182.22 11 2008 Stock Value I $25.25 7/11/2008 4 $172.58 Apple releases the iPhone 3G 9 10 Stock Value H $24.65 2009 8/28/2009 E $168.21 Apple releases osx Snow Leopard (MacoS X 10.6) Stock Value 10/22/2009 10 $26.59 12 Microsoft launches Windows 7 4 $205.20 Windows 7 2010 Stock Value 1/27/2010 $29.67 Apple announces the iPad 4 $207.88 Stock Value 6/7/2010 $25.29 Apple announces the iPhone 4 6 $250.94 8. Stock Value 11/8/2010 9 Microsoft launches the 10 Windows Phone 7 $26.81 11 $318.62 2011 Stock Value 2/2/2011 I $26.58 Apple announces the iPad 2 4 $353.21 6/6/2011 10 Stock Value Apple announces OSX Lion, ios5 and iCloud, Apple's first major push into cloud computing. 12 OSX Lion H $24.01 4 $338.04 Microsoft and Apple Market Cap ($=Billion) $400 Microsoft $350 Apple $300 $250 $200 $150 $100 $50 团 当 VS Microsoft Apple The History of Computing MARKETSHARE AS OF MAY 2011 0.8% Windows 7 5.1% 8.3% Windows Vista 36.5% Windows 2003 Windows XP 40.7% Linux 7.1% OSx Mobile 0.9% Native Internet Browser Market Share Smartphone Os Market Share Mp3 Player Market Share IE 48% Windows 10% Microsoft 1% Safari 5% ios 27% Apple 76% Timeline Date of Apple and Microsoft eras S.0.81CA 888 a8 1984 0.SEEA8£ 180 0,8TSTeɛaI 0.18T80EIE ead va 283 4 C.0.TA88T S.O.ISICIIar 5 6. 11/1/1984 Stock Value Apple pays $2.5 million to buy every advertising page in a post-election edition of Newsweek, promoting NA 8 $25.12 9 their first Macintosh computer 10 11 5/1/1985 12 Apple licenses PostScript from Adobe, combining this with Adobe PostScript 1985 their LaserWriter Stock Value printers made Macintosh the defacto computer for the desktop publishing industry. H NA 6/3/1985 Stock Value 4 S17.37 3. Apple lays off 1,200 employees. NA 4 4 $18.00 5 9/17/1985 Stock Value Steve Jobs officially resigns from apple. Bad blood and NA lawsuits ensue. $15.25 10/24/1985 Stock Value Apple signs a contract allowing Microsoft to use NA 10 some Macintosh GUI Stock Value elements $18.37 NA 12 11/20/1985 $18.37 MICROSOFT. 1986 Microsoft Releases Windows 1.0 Stock Value A NA $23.12 1/2/1986 3 Steve Jobs agrees Stock Value not to build 4 computers $27.50 competitive with Apple in exchange for lawsuits being dropped, buys Pixar from George Lucas for less than $10 million and starts NeXT (later renamed NEXT Computer, Inc.) $24.75 6. Stock Value 9 3/13/1986 Microsoft stock goes public at $21 per $49.75 10 share, rising to $27.5 by close. $49.75 11 12 11/3/1986 Stock Value The Apple IIgs is released, price set 1987 U $73.12 at $999 $55.50 1/2/1987 Stock Value Apple introduces the Mac II $46.25 12/9/1987 $35.00 KOS 2) s2 os 2) OS/2 Microsoft releases Windows 2.0 and Os/2 Stock Value 1988 3/1/1988 Apple sues Microsoft for stealing GUI elements not included in their previous agreement, such as mac-like icons H $56.50 3 MICRO SOFT 6. $40.00 9 12 Stock Value 1989 8/1/1989 Y $58.75 Microsoft releases the first Office Suite 4 Microsoft Office $44.50 12 Stock Value 1990 5/22/1990 I $71.50 Microsoft announces Windows 3.0 and later releases the Windows SDK allowing $41.38 MICROSOFE WINDOWS anyone to develop applications to run in the Windows OS Stock Value 7/25/1990 A S71.50 On their 15th anniversary Microsoft becomes 1 Billion 10 $42.25 the first PC company to exceed $1 billion in revenue with $1.18 Billion. 11 in revenue with $1.18 Billion. Stock Value 1991 10/1/1991 $93.87 2 Microsoft releases Multimedia Extensions 1.0 for Win3.0 introducing support for $51.50 6. CD-ROM and Sound Cards Apple introduces the Mac PowerBook after forming an allegiance with IBM and Motorola 10 Stock Value 1992 3/1/1992 $118.50 Micrsat Microsoft kicks off its first-ever television advertising campaign. $58.25 Stock Value 4/6/1992 A $121.25 Stock Value Microsoft ships Windows3.1 which (along with 3.0) sells over 10 million copies. 10 $60.75 11 $83.37 3/22/1993 1993 Microsoft announces Microsoft $52.25 Stock Value Encarta the first multimedia Encarta encyclopedia designed for a computer. $89.00 4/14/1993 Microsoft reports over 25 million licensed Windows users, making it the most popular GUI in the world. $48.75 5/24/1993 Stock Value Stock Value Microsoft launches Windows NT (their first Os marketed exclusively for professional use) Y $92.12 H $75.12 9 WindowsNT 10 1 $57.63 $26.50 8/2/1993 Apple releases the first PDA (Newton MessagePad), but the handwriting recognition failed to live up to the hype Stock Value 1994 $83.87 3/14/1994 $38.13 Stock Value Apple releases the first Power Macintosh computers (6100, 7100, 8100) A $51.63 Stock Value 6/1/1994 4 $26.50 Apple releases System 7.5 I $51.50 10 7/1/1994 $33.69 11 Stock Value Apple starts licensing the MacoS to companies wanting to build clones 12 1995 9/19/1994 After four years Apple loses lawsuit against Microsoft and HP for copyright infringement of specific GUI elements $56.88 Stock Value 4 $35.50 8 $96.12 Microsoft Releases 8/24/1995 Windows 95,sells over 1 million copies in just 4 days. Internet Explorer is offered for free shortly after 12 E $45.75 Stock Value 1996 $105.25 4/16/1996 Microsoft releases MSSQL 6.5 with built-in support for Internet Applications $25.87 SQL Server 8 Stock Value 10 10/1/1996 Apple releases System 7.5.5 Stock Value 12 $82.62 |12/2/1996 A $137.25 4 $20.87 1997 Apple takes over NeXT XI Computer, Inc. for $430 million 4 $23.00 1/24/1997 Apple releases MacoS 7.6 Stock Value Stock Value Thanks to the acquisition of 1/26/1997 NEXT Steve Jobs returns to Apple 2 Y $121.50 $95.94 4/1/1997 4 $17.00 $16.87 webtv Microsoft buys WebTV for $425million Stock Value 6/2/1997 Apple announces $740 million loss for the second quarter $126.37 7/1/1997 4 S14.25 Gil Amelio resigns as president and CEO of APPLE Stock Value 7/22/1997 $141.38 MacOs 8 Apple releases Macos 8 4 $17.50 8/1/1997 Stock Value Steve Jobs becomes defacto head of Apple and announces product and technology development agreement between Apple and Microsoft $132.19 $21.75 9/2/1997 Apple begins buying back all licenses from Mac-clone manufacturers 9 Stock Value I $132.31 10/1/1997 The Justice Department prohibits Microsoft from forcing IE as the Windows exclusive Internet browser 10 Stock Value $21.69 11 11/10/1997 Apple releases the Power Macintosh G3 and the online Apple Store, both becoming and instant success A $130.19 Stock Value 9 $18.69 12 I $130.00 1998 1/7/1998 Stock Value Apple officially returns to profitability with $47 million profit in the first quarter. $17.03 Apple drops all non profitable 2/27/1998 divisions, including the Newton PDA (which cost Apple more than $500 million) $129.56 2 $17.50 Stock Value 3 5/1/1998 I $84.75 Apple announces the PowerBook G3 and iMac 4 4 $23.62 Stock Value 6/25/1998 5 A $84.81 Microsoft releases Windows 98 "Windows98 Stock Value $26.62 7/1/1998 Apple announces three profitable quarters in a row A s101.56 8/15/1998 Apple releases the PowerBook G3 and the $28.56 8 Stock Value iMac which becomes the fastest selling PC in history 9 $104.25 Stock Value 10/15/1998 10 $40.50 8 $109.94 Apple releases MacoS 8.5 11 $34.63 Mac OS85 Stock Value 12 S105.44 1999 8/31/1999 Apple receives over 140,000 pre-orders for it's recently announced iBook, and announces the Power Macintosh G4 which, due to its speed, was classified as a Stock Value $36.63 $92.56 $65.25 Stock Value weapon by the US government $91.56 11/5/1999 Apple releases Macos 9 Stock Value $88.31 2000 $111.44 Microsoft Microsoft acquires 1/7/2000 S Visio Visio (largest acquisition in MS's history) $99.50 Stock Value 2/17/2000 $99.62 3 Microsoft releases Windows 2000 $114.87 "Windows 2000 Stock Value 4/20/2000 Microsoft releases Pocket PC 2000, the first Windows Mobile operating system which included some basic pocket pc phones $78.94 4 $118.87 Stock Value $65.81 8. 9/14/2000 Microsoft releases Windows ME $56.86 Stock Value "Windows Me 10 I $59.88 12/5/2000 11 Apple announces an estimated loss of $259 million for the first quarter of 2001, their first quarterly loss in three years $17.00 2001 3/24/2001 Apple releases Macos X 4/18/2001 Apple announces a quarterly profit of $43 million with OSx generating $19 million in sales. Also Apple announces having sold their 5 millionth iMac, making it the most successful PC in history. Stock Value I $56.56 $23.00 5/1/2001 Apple releases the new iBook with a white plastic Stock Value case $65.43 5/31/2001 Stock Value $22.79 Microsoft releases Windows XP which ships with the $69.18 Windows P most hated browser of all time: Internet Explorer 6 $19.95 9/25/2001 Apple releases Macos X 10.1 (Puma) Stock Value Mac OS X $51.30 10/1/2001 Microsoft releases Pocket PC 2002, their first OS to power Smartphones $15.54 Stock Value 10/23/2001 Apple announces the iPod (it first ships on November 10th), along with iTunes 2 $58.15 4 $17.56 Stock Value 11/15/2001 Microsoft XXBOX releases $66.12 the Xbox Stock Value $19.45 Y $66.25 12/4/2001 Final Cut Pro 3 Apple releases Final Cut Pro 3 4 $21.90 (and Macos 92.2) 2002 Stock Value 4/29/2002 H $52.24 Apple releases the eMac aimed 2 $23.96 3 at the education market Stock Value 4 5 7/17/2002 Apple releases the LCD iMac 17", 20 GB iPod, iTunes 3 and MacoS X 10.2 (which it charged $129 for) $52.00 $15.63 Stock Value 8/13/2002 9 Apple releases a new revision of the G4, now shipping with two CPUS in all configurations $47.06 10 $14.59 11 12 Stock Value 2003 1/28/2003 $48.82 Apple releases the 20" Cinema Display $14.58 4/24/2003 Microsoft launches Stock Value Windows.NET Server 2003 Windows Server 2003 I $24.92 3 4/28/2003 Apple announces new iPods and iTunes 4 which $13.24 includes an online music store with 200,000 songs for $0.99 each 4 Stock Value $25.75 6/23/2003 Microsoft announces Windows Mobile; their Mobile updated mobile PC and smartphone os $19.06 Windows Stock Value H $28.84 9/8/2003 Apple announces it has sold over 10 million songs on iTunes $22.74 8 Stock Value 10/16/2003 $29.23 Apple releases iTunes 4.1 with compatibility for Windows PCs $23.25 10 Stock Value 11/18/2003 A $25.15 Apple introduces a 20" flat-panel iMac and releases MacoS X 10.3 updates for its professional software, such as Final Cut Pro $20.41 12 Stock Value 2004 1/6/2004 $28.24 Apple releases Garageband and celebrates its 20 year $22.09 anniversary of the Macintosh Stock Value 7/12/2004 Apple announces over 100 million I $27.89 8 songs downloaded making iTunes the most successful legal only music download service on the market $29.14 2005 Stock Value 4/29/2005 I $25.80 Apple releases osX Tiger (Macos X 10.4) $39.76 Stock Value $27.91 11/22/2005 $6.52 Microsoft launches Xbox 360 Stock Value ХВОХ 360 2006 1/3/2006 H $28.15 $75.51 Apple releases the MacBook Pro Stock Value 11/14/2006 Microsoft launches Zune, their attempt at a portable music device $29.23 $85.00 2007 |1/9/2007 Stock Value Apple introduces the world to the iPhone $29.96 $92.57 1/30/2007 Microsoft launches Windows Vista Stock Value $33.60 10/26/2007 Apple releases OSX Leopard (MacoS X 10.5) 10 L: $182.22 11 2008 Stock Value I $25.25 7/11/2008 4 $172.58 Apple releases the iPhone 3G 9 10 Stock Value H $24.65 2009 8/28/2009 E $168.21 Apple releases osx Snow Leopard (MacoS X 10.6) Stock Value 10/22/2009 10 $26.59 12 Microsoft launches Windows 7 4 $205.20 Windows 7 2010 Stock Value 1/27/2010 $29.67 Apple announces the iPad 4 $207.88 Stock Value 6/7/2010 $25.29 Apple announces the iPhone 4 6 $250.94 8. Stock Value 11/8/2010 9 Microsoft launches the 10 Windows Phone 7 $26.81 11 $318.62 2011 Stock Value 2/2/2011 I $26.58 Apple announces the iPad 2 4 $353.21 6/6/2011 10 Stock Value Apple announces OSX Lion, ios5 and iCloud, Apple's first major push into cloud computing. 12 OSX Lion H $24.01 4 $338.04 Microsoft and Apple Market Cap ($=Billion) $400 Microsoft $350 Apple $300 $250 $200 $150 $100 $50 团 当 VS Microsoft Apple The History of Computing MARKETSHARE AS OF MAY 2011 0.8% Windows 7 5.1% 8.3% Windows Vista 36.5% Windows 2003 Windows XP 40.7% Linux 7.1% OSx Mobile 0.9% Native Internet Browser Market Share Smartphone Os Market Share Mp3 Player Market Share IE 48% Windows 10% Microsoft 1% Safari 5% ios 27% Apple 76% Timeline Date of Apple and Microsoft eras S.0.81CA 888 a8 1984 0.SEEA8£ 180 0,8TSTeɛaI 0.18T80EIE ead va 283 4 C.0.TA88T S.O.ISICIIar 5 6. 11/1/1984 Stock Value Apple pays $2.5 million to buy every advertising page in a post-election edition of Newsweek, promoting NA 8 $25.12 9 their first Macintosh computer 10 11 5/1/1985 12 Apple licenses PostScript from Adobe, combining this with Adobe PostScript 1985 their LaserWriter Stock Value printers made Macintosh the defacto computer for the desktop publishing industry. H NA 6/3/1985 Stock Value 4 S17.37 3. Apple lays off 1,200 employees. NA 4 4 $18.00 5 9/17/1985 Stock Value Steve Jobs officially resigns from apple. Bad blood and NA lawsuits ensue. $15.25 10/24/1985 Stock Value Apple signs a contract allowing Microsoft to use NA 10 some Macintosh GUI Stock Value elements $18.37 NA 12 11/20/1985 $18.37 MICROSOFT. 1986 Microsoft Releases Windows 1.0 Stock Value A NA $23.12 1/2/1986 3 Steve Jobs agrees Stock Value not to build 4 computers $27.50 competitive with Apple in exchange for lawsuits being dropped, buys Pixar from George Lucas for less than $10 million and starts NeXT (later renamed NEXT Computer, Inc.) $24.75 6. Stock Value 9 3/13/1986 Microsoft stock goes public at $21 per $49.75 10 share, rising to $27.5 by close. $49.75 11 12 11/3/1986 Stock Value The Apple IIgs is released, price set 1987 U $73.12 at $999 $55.50 1/2/1987 Stock Value Apple introduces the Mac II $46.25 12/9/1987 $35.00 KOS 2) s2 os 2) OS/2 Microsoft releases Windows 2.0 and Os/2 Stock Value 1988 3/1/1988 Apple sues Microsoft for stealing GUI elements not included in their previous agreement, such as mac-like icons H $56.50 3 MICRO SOFT 6. $40.00 9 12 Stock Value 1989 8/1/1989 Y $58.75 Microsoft releases the first Office Suite 4 Microsoft Office $44.50 12 Stock Value 1990 5/22/1990 I $71.50 Microsoft announces Windows 3.0 and later releases the Windows SDK allowing $41.38 MICROSOFE WINDOWS anyone to develop applications to run in the Windows OS Stock Value 7/25/1990 A S71.50 On their 15th anniversary Microsoft becomes 1 Billion 10 $42.25 the first PC company to exceed $1 billion in revenue with $1.18 Billion. 11 in revenue with $1.18 Billion. Stock Value 1991 10/1/1991 $93.87 2 Microsoft releases Multimedia Extensions 1.0 for Win3.0 introducing support for $51.50 6. CD-ROM and Sound Cards Apple introduces the Mac PowerBook after forming an allegiance with IBM and Motorola 10 Stock Value 1992 3/1/1992 $118.50 Micrsat Microsoft kicks off its first-ever television advertising campaign. $58.25 Stock Value 4/6/1992 A $121.25 Stock Value Microsoft ships Windows3.1 which (along with 3.0) sells over 10 million copies. 10 $60.75 11 $83.37 3/22/1993 1993 Microsoft announces Microsoft $52.25 Stock Value Encarta the first multimedia Encarta encyclopedia designed for a computer. $89.00 4/14/1993 Microsoft reports over 25 million licensed Windows users, making it the most popular GUI in the world. $48.75 5/24/1993 Stock Value Stock Value Microsoft launches Windows NT (their first Os marketed exclusively for professional use) Y $92.12 H $75.12 9 WindowsNT 10 1 $57.63 $26.50 8/2/1993 Apple releases the first PDA (Newton MessagePad), but the handwriting recognition failed to live up to the hype Stock Value 1994 $83.87 3/14/1994 $38.13 Stock Value Apple releases the first Power Macintosh computers (6100, 7100, 8100) A $51.63 Stock Value 6/1/1994 4 $26.50 Apple releases System 7.5 I $51.50 10 7/1/1994 $33.69 11 Stock Value Apple starts licensing the MacoS to companies wanting to build clones 12 1995 9/19/1994 After four years Apple loses lawsuit against Microsoft and HP for copyright infringement of specific GUI elements $56.88 Stock Value 4 $35.50 8 $96.12 Microsoft Releases 8/24/1995 Windows 95,sells over 1 million copies in just 4 days. Internet Explorer is offered for free shortly after 12 E $45.75 Stock Value 1996 $105.25 4/16/1996 Microsoft releases MSSQL 6.5 with built-in support for Internet Applications $25.87 SQL Server 8 Stock Value 10 10/1/1996 Apple releases System 7.5.5 Stock Value 12 $82.62 |12/2/1996 A $137.25 4 $20.87 1997 Apple takes over NeXT XI Computer, Inc. for $430 million 4 $23.00 1/24/1997 Apple releases MacoS 7.6 Stock Value Stock Value Thanks to the acquisition of 1/26/1997 NEXT Steve Jobs returns to Apple 2 Y $121.50 $95.94 4/1/1997 4 $17.00 $16.87 webtv Microsoft buys WebTV for $425million Stock Value 6/2/1997 Apple announces $740 million loss for the second quarter $126.37 7/1/1997 4 S14.25 Gil Amelio resigns as president and CEO of APPLE Stock Value 7/22/1997 $141.38 MacOs 8 Apple releases Macos 8 4 $17.50 8/1/1997 Stock Value Steve Jobs becomes defacto head of Apple and announces product and technology development agreement between Apple and Microsoft $132.19 $21.75 9/2/1997 Apple begins buying back all licenses from Mac-clone manufacturers 9 Stock Value I $132.31 10/1/1997 The Justice Department prohibits Microsoft from forcing IE as the Windows exclusive Internet browser 10 Stock Value $21.69 11 11/10/1997 Apple releases the Power Macintosh G3 and the online Apple Store, both becoming and instant success A $130.19 Stock Value 9 $18.69 12 I $130.00 1998 1/7/1998 Stock Value Apple officially returns to profitability with $47 million profit in the first quarter. $17.03 Apple drops all non profitable 2/27/1998 divisions, including the Newton PDA (which cost Apple more than $500 million) $129.56 2 $17.50 Stock Value 3 5/1/1998 I $84.75 Apple announces the PowerBook G3 and iMac 4 4 $23.62 Stock Value 6/25/1998 5 A $84.81 Microsoft releases Windows 98 "Windows98 Stock Value $26.62 7/1/1998 Apple announces three profitable quarters in a row A s101.56 8/15/1998 Apple releases the PowerBook G3 and the $28.56 8 Stock Value iMac which becomes the fastest selling PC in history 9 $104.25 Stock Value 10/15/1998 10 $40.50 8 $109.94 Apple releases MacoS 8.5 11 $34.63 Mac OS85 Stock Value 12 S105.44 1999 8/31/1999 Apple receives over 140,000 pre-orders for it's recently announced iBook, and announces the Power Macintosh G4 which, due to its speed, was classified as a Stock Value $36.63 $92.56 $65.25 Stock Value weapon by the US government $91.56 11/5/1999 Apple releases Macos 9 Stock Value $88.31 2000 $111.44 Microsoft Microsoft acquires 1/7/2000 S Visio Visio (largest acquisition in MS's history) $99.50 Stock Value 2/17/2000 $99.62 3 Microsoft releases Windows 2000 $114.87 "Windows 2000 Stock Value 4/20/2000 Microsoft releases Pocket PC 2000, the first Windows Mobile operating system which included some basic pocket pc phones $78.94 4 $118.87 Stock Value $65.81 8. 9/14/2000 Microsoft releases Windows ME $56.86 Stock Value "Windows Me 10 I $59.88 12/5/2000 11 Apple announces an estimated loss of $259 million for the first quarter of 2001, their first quarterly loss in three years $17.00 2001 3/24/2001 Apple releases Macos X 4/18/2001 Apple announces a quarterly profit of $43 million with OSx generating $19 million in sales. Also Apple announces having sold their 5 millionth iMac, making it the most successful PC in history. Stock Value I $56.56 $23.00 5/1/2001 Apple releases the new iBook with a white plastic Stock Value case $65.43 5/31/2001 Stock Value $22.79 Microsoft releases Windows XP which ships with the $69.18 Windows P most hated browser of all time: Internet Explorer 6 $19.95 9/25/2001 Apple releases Macos X 10.1 (Puma) Stock Value Mac OS X $51.30 10/1/2001 Microsoft releases Pocket PC 2002, their first OS to power Smartphones $15.54 Stock Value 10/23/2001 Apple announces the iPod (it first ships on November 10th), along with iTunes 2 $58.15 4 $17.56 Stock Value 11/15/2001 Microsoft XXBOX releases $66.12 the Xbox Stock Value $19.45 Y $66.25 12/4/2001 Final Cut Pro 3 Apple releases Final Cut Pro 3 4 $21.90 (and Macos 92.2) 2002 Stock Value 4/29/2002 H $52.24 Apple releases the eMac aimed 2 $23.96 3 at the education market Stock Value 4 5 7/17/2002 Apple releases the LCD iMac 17", 20 GB iPod, iTunes 3 and MacoS X 10.2 (which it charged $129 for) $52.00 $15.63 Stock Value 8/13/2002 9 Apple releases a new revision of the G4, now shipping with two CPUS in all configurations $47.06 10 $14.59 11 12 Stock Value 2003 1/28/2003 $48.82 Apple releases the 20" Cinema Display $14.58 4/24/2003 Microsoft launches Stock Value Windows.NET Server 2003 Windows Server 2003 I $24.92 3 4/28/2003 Apple announces new iPods and iTunes 4 which $13.24 includes an online music store with 200,000 songs for $0.99 each 4 Stock Value $25.75 6/23/2003 Microsoft announces Windows Mobile; their Mobile updated mobile PC and smartphone os $19.06 Windows Stock Value H $28.84 9/8/2003 Apple announces it has sold over 10 million songs on iTunes $22.74 8 Stock Value 10/16/2003 $29.23 Apple releases iTunes 4.1 with compatibility for Windows PCs $23.25 10 Stock Value 11/18/2003 A $25.15 Apple introduces a 20" flat-panel iMac and releases MacoS X 10.3 updates for its professional software, such as Final Cut Pro $20.41 12 Stock Value 2004 1/6/2004 $28.24 Apple releases Garageband and celebrates its 20 year $22.09 anniversary of the Macintosh Stock Value 7/12/2004 Apple announces over 100 million I $27.89 8 songs downloaded making iTunes the most successful legal only music download service on the market $29.14 2005 Stock Value 4/29/2005 I $25.80 Apple releases osX Tiger (Macos X 10.4) $39.76 Stock Value $27.91 11/22/2005 $6.52 Microsoft launches Xbox 360 Stock Value ХВОХ 360 2006 1/3/2006 H $28.15 $75.51 Apple releases the MacBook Pro Stock Value 11/14/2006 Microsoft launches Zune, their attempt at a portable music device $29.23 $85.00 2007 |1/9/2007 Stock Value Apple introduces the world to the iPhone $29.96 $92.57 1/30/2007 Microsoft launches Windows Vista Stock Value $33.60 10/26/2007 Apple releases OSX Leopard (MacoS X 10.5) 10 L: $182.22 11 2008 Stock Value I $25.25 7/11/2008 4 $172.58 Apple releases the iPhone 3G 9 10 Stock Value H $24.65 2009 8/28/2009 E $168.21 Apple releases osx Snow Leopard (MacoS X 10.6) Stock Value 10/22/2009 10 $26.59 12 Microsoft launches Windows 7 4 $205.20 Windows 7 2010 Stock Value 1/27/2010 $29.67 Apple announces the iPad 4 $207.88 Stock Value 6/7/2010 $25.29 Apple announces the iPhone 4 6 $250.94 8. Stock Value 11/8/2010 9 Microsoft launches the 10 Windows Phone 7 $26.81 11 $318.62 2011 Stock Value 2/2/2011 I $26.58 Apple announces the iPad 2 4 $353.21 6/6/2011 10 Stock Value Apple announces OSX Lion, ios5 and iCloud, Apple's first major push into cloud computing. 12 OSX Lion H $24.01 4 $338.04 Microsoft and Apple Market Cap ($=Billion) $400 Microsoft $350 Apple $300 $250 $200 $150 $100 $50 团 当 VS Microsoft Apple The History of Computing MARKETSHARE AS OF MAY 2011 0.8% Windows 7 5.1% 8.3% Windows Vista 36.5% Windows 2003 Windows XP 40.7% Linux 7.1% OSx Mobile 0.9% Native Internet Browser Market Share Smartphone Os Market Share Mp3 Player Market Share IE 48% Windows 10% Microsoft 1% Safari 5% ios 27% Apple 76% Timeline Date of Apple and Microsoft eras S.0.81CA 888 a8 1984 0.SEEA8£ 180 0,8TSTeɛaI 0.18T80EIE ead va 283 4 C.0.TA88T S.O.ISICIIar 5 6. 11/1/1984 Stock Value Apple pays $2.5 million to buy every advertising page in a post-election edition of Newsweek, promoting NA 8 $25.12 9 their first Macintosh computer 10 11 5/1/1985 12 Apple licenses PostScript from Adobe, combining this with Adobe PostScript 1985 their LaserWriter Stock Value printers made Macintosh the defacto computer for the desktop publishing industry. H NA 6/3/1985 Stock Value 4 S17.37 3. Apple lays off 1,200 employees. NA 4 4 $18.00 5 9/17/1985 Stock Value Steve Jobs officially resigns from apple. Bad blood and NA lawsuits ensue. $15.25 10/24/1985 Stock Value Apple signs a contract allowing Microsoft to use NA 10 some Macintosh GUI Stock Value elements $18.37 NA 12 11/20/1985 $18.37 MICROSOFT. 1986 Microsoft Releases Windows 1.0 Stock Value A NA $23.12 1/2/1986 3 Steve Jobs agrees Stock Value not to build 4 computers $27.50 competitive with Apple in exchange for lawsuits being dropped, buys Pixar from George Lucas for less than $10 million and starts NeXT (later renamed NEXT Computer, Inc.) $24.75 6. Stock Value 9 3/13/1986 Microsoft stock goes public at $21 per $49.75 10 share, rising to $27.5 by close. $49.75 11 12 11/3/1986 Stock Value The Apple IIgs is released, price set 1987 U $73.12 at $999 $55.50 1/2/1987 Stock Value Apple introduces the Mac II $46.25 12/9/1987 $35.00 KOS 2) s2 os 2) OS/2 Microsoft releases Windows 2.0 and Os/2 Stock Value 1988 3/1/1988 Apple sues Microsoft for stealing GUI elements not included in their previous agreement, such as mac-like icons H $56.50 3 MICRO SOFT 6. $40.00 9 12 Stock Value 1989 8/1/1989 Y $58.75 Microsoft releases the first Office Suite 4 Microsoft Office $44.50 12 Stock Value 1990 5/22/1990 I $71.50 Microsoft announces Windows 3.0 and later releases the Windows SDK allowing $41.38 MICROSOFE WINDOWS anyone to develop applications to run in the Windows OS Stock Value 7/25/1990 A S71.50 On their 15th anniversary Microsoft becomes 1 Billion 10 $42.25 the first PC company to exceed $1 billion in revenue with $1.18 Billion. 11 in revenue with $1.18 Billion. Stock Value 1991 10/1/1991 $93.87 2 Microsoft releases Multimedia Extensions 1.0 for Win3.0 introducing support for $51.50 6. CD-ROM and Sound Cards Apple introduces the Mac PowerBook after forming an allegiance with IBM and Motorola 10 Stock Value 1992 3/1/1992 $118.50 Micrsat Microsoft kicks off its first-ever television advertising campaign. $58.25 Stock Value 4/6/1992 A $121.25 Stock Value Microsoft ships Windows3.1 which (along with 3.0) sells over 10 million copies. 10 $60.75 11 $83.37 3/22/1993 1993 Microsoft announces Microsoft $52.25 Stock Value Encarta the first multimedia Encarta encyclopedia designed for a computer. $89.00 4/14/1993 Microsoft reports over 25 million licensed Windows users, making it the most popular GUI in the world. $48.75 5/24/1993 Stock Value Stock Value Microsoft launches Windows NT (their first Os marketed exclusively for professional use) Y $92.12 H $75.12 9 WindowsNT 10 1 $57.63 $26.50 8/2/1993 Apple releases the first PDA (Newton MessagePad), but the handwriting recognition failed to live up to the hype Stock Value 1994 $83.87 3/14/1994 $38.13 Stock Value Apple releases the first Power Macintosh computers (6100, 7100, 8100) A $51.63 Stock Value 6/1/1994 4 $26.50 Apple releases System 7.5 I $51.50 10 7/1/1994 $33.69 11 Stock Value Apple starts licensing the MacoS to companies wanting to build clones 12 1995 9/19/1994 After four years Apple loses lawsuit against Microsoft and HP for copyright infringement of specific GUI elements $56.88 Stock Value 4 $35.50 8 $96.12 Microsoft Releases 8/24/1995 Windows 95,sells over 1 million copies in just 4 days. Internet Explorer is offered for free shortly after 12 E $45.75 Stock Value 1996 $105.25 4/16/1996 Microsoft releases MSSQL 6.5 with built-in support for Internet Applications $25.87 SQL Server 8 Stock Value 10 10/1/1996 Apple releases System 7.5.5 Stock Value 12 $82.62 |12/2/1996 A $137.25 4 $20.87 1997 Apple takes over NeXT XI Computer, Inc. for $430 million 4 $23.00 1/24/1997 Apple releases MacoS 7.6 Stock Value Stock Value Thanks to the acquisition of 1/26/1997 NEXT Steve Jobs returns to Apple 2 Y $121.50 $95.94 4/1/1997 4 $17.00 $16.87 webtv Microsoft buys WebTV for $425million Stock Value 6/2/1997 Apple announces $740 million loss for the second quarter $126.37 7/1/1997 4 S14.25 Gil Amelio resigns as president and CEO of APPLE Stock Value 7/22/1997 $141.38 MacOs 8 Apple releases Macos 8 4 $17.50 8/1/1997 Stock Value Steve Jobs becomes defacto head of Apple and announces product and technology development agreement between Apple and Microsoft $132.19 $21.75 9/2/1997 Apple begins buying back all licenses from Mac-clone manufacturers 9 Stock Value I $132.31 10/1/1997 The Justice Department prohibits Microsoft from forcing IE as the Windows exclusive Internet browser 10 Stock Value $21.69 11 11/10/1997 Apple releases the Power Macintosh G3 and the online Apple Store, both becoming and instant success A $130.19 Stock Value 9 $18.69 12 I $130.00 1998 1/7/1998 Stock Value Apple officially returns to profitability with $47 million profit in the first quarter. $17.03 Apple drops all non profitable 2/27/1998 divisions, including the Newton PDA (which cost Apple more than $500 million) $129.56 2 $17.50 Stock Value 3 5/1/1998 I $84.75 Apple announces the PowerBook G3 and iMac 4 4 $23.62 Stock Value 6/25/1998 5 A $84.81 Microsoft releases Windows 98 "Windows98 Stock Value $26.62 7/1/1998 Apple announces three profitable quarters in a row A s101.56 8/15/1998 Apple releases the PowerBook G3 and the $28.56 8 Stock Value iMac which becomes the fastest selling PC in history 9 $104.25 Stock Value 10/15/1998 10 $40.50 8 $109.94 Apple releases MacoS 8.5 11 $34.63 Mac OS85 Stock Value 12 S105.44 1999 8/31/1999 Apple receives over 140,000 pre-orders for it's recently announced iBook, and announces the Power Macintosh G4 which, due to its speed, was classified as a Stock Value $36.63 $92.56 $65.25 Stock Value weapon by the US government $91.56 11/5/1999 Apple releases Macos 9 Stock Value $88.31 2000 $111.44 Microsoft Microsoft acquires 1/7/2000 S Visio Visio (largest acquisition in MS's history) $99.50 Stock Value 2/17/2000 $99.62 3 Microsoft releases Windows 2000 $114.87 "Windows 2000 Stock Value 4/20/2000 Microsoft releases Pocket PC 2000, the first Windows Mobile operating system which included some basic pocket pc phones $78.94 4 $118.87 Stock Value $65.81 8. 9/14/2000 Microsoft releases Windows ME $56.86 Stock Value "Windows Me 10 I $59.88 12/5/2000 11 Apple announces an estimated loss of $259 million for the first quarter of 2001, their first quarterly loss in three years $17.00 2001 3/24/2001 Apple releases Macos X 4/18/2001 Apple announces a quarterly profit of $43 million with OSx generating $19 million in sales. Also Apple announces having sold their 5 millionth iMac, making it the most successful PC in history. Stock Value I $56.56 $23.00 5/1/2001 Apple releases the new iBook with a white plastic Stock Value case $65.43 5/31/2001 Stock Value $22.79 Microsoft releases Windows XP which ships with the $69.18 Windows P most hated browser of all time: Internet Explorer 6 $19.95 9/25/2001 Apple releases Macos X 10.1 (Puma) Stock Value Mac OS X $51.30 10/1/2001 Microsoft releases Pocket PC 2002, their first OS to power Smartphones $15.54 Stock Value 10/23/2001 Apple announces the iPod (it first ships on November 10th), along with iTunes 2 $58.15 4 $17.56 Stock Value 11/15/2001 Microsoft XXBOX releases $66.12 the Xbox Stock Value $19.45 Y $66.25 12/4/2001 Final Cut Pro 3 Apple releases Final Cut Pro 3 4 $21.90 (and Macos 92.2) 2002 Stock Value 4/29/2002 H $52.24 Apple releases the eMac aimed 2 $23.96 3 at the education market Stock Value 4 5 7/17/2002 Apple releases the LCD iMac 17", 20 GB iPod, iTunes 3 and MacoS X 10.2 (which it charged $129 for) $52.00 $15.63 Stock Value 8/13/2002 9 Apple releases a new revision of the G4, now shipping with two CPUS in all configurations $47.06 10 $14.59 11 12 Stock Value 2003 1/28/2003 $48.82 Apple releases the 20" Cinema Display $14.58 4/24/2003 Microsoft launches Stock Value Windows.NET Server 2003 Windows Server 2003 I $24.92 3 4/28/2003 Apple announces new iPods and iTunes 4 which $13.24 includes an online music store with 200,000 songs for $0.99 each 4 Stock Value $25.75 6/23/2003 Microsoft announces Windows Mobile; their Mobile updated mobile PC and smartphone os $19.06 Windows Stock Value H $28.84 9/8/2003 Apple announces it has sold over 10 million songs on iTunes $22.74 8 Stock Value 10/16/2003 $29.23 Apple releases iTunes 4.1 with compatibility for Windows PCs $23.25 10 Stock Value 11/18/2003 A $25.15 Apple introduces a 20" flat-panel iMac and releases MacoS X 10.3 updates for its professional software, such as Final Cut Pro $20.41 12 Stock Value 2004 1/6/2004 $28.24 Apple releases Garageband and celebrates its 20 year $22.09 anniversary of the Macintosh Stock Value 7/12/2004 Apple announces over 100 million I $27.89 8 songs downloaded making iTunes the most successful legal only music download service on the market $29.14 2005 Stock Value 4/29/2005 I $25.80 Apple releases osX Tiger (Macos X 10.4) $39.76 Stock Value $27.91 11/22/2005 $6.52 Microsoft launches Xbox 360 Stock Value ХВОХ 360 2006 1/3/2006 H $28.15 $75.51 Apple releases the MacBook Pro Stock Value 11/14/2006 Microsoft launches Zune, their attempt at a portable music device $29.23 $85.00 2007 |1/9/2007 Stock Value Apple introduces the world to the iPhone $29.96 $92.57 1/30/2007 Microsoft launches Windows Vista Stock Value $33.60 10/26/2007 Apple releases OSX Leopard (MacoS X 10.5) 10 L: $182.22 11 2008 Stock Value I $25.25 7/11/2008 4 $172.58 Apple releases the iPhone 3G 9 10 Stock Value H $24.65 2009 8/28/2009 E $168.21 Apple releases osx Snow Leopard (MacoS X 10.6) Stock Value 10/22/2009 10 $26.59 12 Microsoft launches Windows 7 4 $205.20 Windows 7 2010 Stock Value 1/27/2010 $29.67 Apple announces the iPad 4 $207.88 Stock Value 6/7/2010 $25.29 Apple announces the iPhone 4 6 $250.94 8. Stock Value 11/8/2010 9 Microsoft launches the 10 Windows Phone 7 $26.81 11 $318.62 2011 Stock Value 2/2/2011 I $26.58 Apple announces the iPad 2 4 $353.21 6/6/2011 10 Stock Value Apple announces OSX Lion, ios5 and iCloud, Apple's first major push into cloud computing. 12 OSX Lion H $24.01 4 $338.04 Microsoft and Apple Market Cap ($=Billion) $400 Microsoft $350 Apple $300 $250 $200 $150 $100 $50 团 当 VS Microsoft Apple The History of Computing MARKETSHARE AS OF MAY 2011 0.8% Windows 7 5.1% 8.3% Windows Vista 36.5% Windows 2003 Windows XP 40.7% Linux 7.1% OSx Mobile 0.9% Native Internet Browser Market Share Smartphone Os Market Share Mp3 Player Market Share IE 48% Windows 10% Microsoft 1% Safari 5% ios 27% Apple 76% Timeline Date of Apple and Microsoft eras S.0.81CA 888 a8 1984 0.SEEA8£ 180 0,8TSTeɛaI 0.18T80EIE ead va 283 4 C.0.TA88T S.O.ISICIIar 5 6. 11/1/1984 Stock Value Apple pays $2.5 million to buy every advertising page in a post-election edition of Newsweek, promoting NA 8 $25.12 9 their first Macintosh computer 10 11 5/1/1985 12 Apple licenses PostScript from Adobe, combining this with Adobe PostScript 1985 their LaserWriter Stock Value printers made Macintosh the defacto computer for the desktop publishing industry. H NA 6/3/1985 Stock Value 4 S17.37 3. Apple lays off 1,200 employees. NA 4 4 $18.00 5 9/17/1985 Stock Value Steve Jobs officially resigns from apple. Bad blood and NA lawsuits ensue. $15.25 10/24/1985 Stock Value Apple signs a contract allowing Microsoft to use NA 10 some Macintosh GUI Stock Value elements $18.37 NA 12 11/20/1985 $18.37 MICROSOFT. 1986 Microsoft Releases Windows 1.0 Stock Value A NA $23.12 1/2/1986 3 Steve Jobs agrees Stock Value not to build 4 computers $27.50 competitive with Apple in exchange for lawsuits being dropped, buys Pixar from George Lucas for less than $10 million and starts NeXT (later renamed NEXT Computer, Inc.) $24.75 6. Stock Value 9 3/13/1986 Microsoft stock goes public at $21 per $49.75 10 share, rising to $27.5 by close. $49.75 11 12 11/3/1986 Stock Value The Apple IIgs is released, price set 1987 U $73.12 at $999 $55.50 1/2/1987 Stock Value Apple introduces the Mac II $46.25 12/9/1987 $35.00 KOS 2) s2 os 2) OS/2 Microsoft releases Windows 2.0 and Os/2 Stock Value 1988 3/1/1988 Apple sues Microsoft for stealing GUI elements not included in their previous agreement, such as mac-like icons H $56.50 3 MICRO SOFT 6. $40.00 9 12 Stock Value 1989 8/1/1989 Y $58.75 Microsoft releases the first Office Suite 4 Microsoft Office $44.50 12 Stock Value 1990 5/22/1990 I $71.50 Microsoft announces Windows 3.0 and later releases the Windows SDK allowing $41.38 MICROSOFE WINDOWS anyone to develop applications to run in the Windows OS Stock Value 7/25/1990 A S71.50 On their 15th anniversary Microsoft becomes 1 Billion 10 $42.25 the first PC company to exceed $1 billion in revenue with $1.18 Billion. 11 in revenue with $1.18 Billion. Stock Value 1991 10/1/1991 $93.87 2 Microsoft releases Multimedia Extensions 1.0 for Win3.0 introducing support for $51.50 6. CD-ROM and Sound Cards Apple introduces the Mac PowerBook after forming an allegiance with IBM and Motorola 10 Stock Value 1992 3/1/1992 $118.50 Micrsat Microsoft kicks off its first-ever television advertising campaign. $58.25 Stock Value 4/6/1992 A $121.25 Stock Value Microsoft ships Windows3.1 which (along with 3.0) sells over 10 million copies. 10 $60.75 11 $83.37 3/22/1993 1993 Microsoft announces Microsoft $52.25 Stock Value Encarta the first multimedia Encarta encyclopedia designed for a computer. $89.00 4/14/1993 Microsoft reports over 25 million licensed Windows users, making it the most popular GUI in the world. $48.75 5/24/1993 Stock Value Stock Value Microsoft launches Windows NT (their first Os marketed exclusively for professional use) Y $92.12 H $75.12 9 WindowsNT 10 1 $57.63 $26.50 8/2/1993 Apple releases the first PDA (Newton MessagePad), but the handwriting recognition failed to live up to the hype Stock Value 1994 $83.87 3/14/1994 $38.13 Stock Value Apple releases the first Power Macintosh computers (6100, 7100, 8100) A $51.63 Stock Value 6/1/1994 4 $26.50 Apple releases System 7.5 I $51.50 10 7/1/1994 $33.69 11 Stock Value Apple starts licensing the MacoS to companies wanting to build clones 12 1995 9/19/1994 After four years Apple loses lawsuit against Microsoft and HP for copyright infringement of specific GUI elements $56.88 Stock Value 4 $35.50 8 $96.12 Microsoft Releases 8/24/1995 Windows 95,sells over 1 million copies in just 4 days. Internet Explorer is offered for free shortly after 12 E $45.75 Stock Value 1996 $105.25 4/16/1996 Microsoft releases MSSQL 6.5 with built-in support for Internet Applications $25.87 SQL Server 8 Stock Value 10 10/1/1996 Apple releases System 7.5.5 Stock Value 12 $82.62 |12/2/1996 A $137.25 4 $20.87 1997 Apple takes over NeXT XI Computer, Inc. for $430 million 4 $23.00 1/24/1997 Apple releases MacoS 7.6 Stock Value Stock Value Thanks to the acquisition of 1/26/1997 NEXT Steve Jobs returns to Apple 2 Y $121.50 $95.94 4/1/1997 4 $17.00 $16.87 webtv Microsoft buys WebTV for $425million Stock Value 6/2/1997 Apple announces $740 million loss for the second quarter $126.37 7/1/1997 4 S14.25 Gil Amelio resigns as president and CEO of APPLE Stock Value 7/22/1997 $141.38 MacOs 8 Apple releases Macos 8 4 $17.50 8/1/1997 Stock Value Steve Jobs becomes defacto head of Apple and announces product and technology development agreement between Apple and Microsoft $132.19 $21.75 9/2/1997 Apple begins buying back all licenses from Mac-clone manufacturers 9 Stock Value I $132.31 10/1/1997 The Justice Department prohibits Microsoft from forcing IE as the Windows exclusive Internet browser 10 Stock Value $21.69 11 11/10/1997 Apple releases the Power Macintosh G3 and the online Apple Store, both becoming and instant success A $130.19 Stock Value 9 $18.69 12 I $130.00 1998 1/7/1998 Stock Value Apple officially returns to profitability with $47 million profit in the first quarter. $17.03 Apple drops all non profitable 2/27/1998 divisions, including the Newton PDA (which cost Apple more than $500 million) $129.56 2 $17.50 Stock Value 3 5/1/1998 I $84.75 Apple announces the PowerBook G3 and iMac 4 4 $23.62 Stock Value 6/25/1998 5 A $84.81 Microsoft releases Windows 98 "Windows98 Stock Value $26.62 7/1/1998 Apple announces three profitable quarters in a row A s101.56 8/15/1998 Apple releases the PowerBook G3 and the $28.56 8 Stock Value iMac which becomes the fastest selling PC in history 9 $104.25 Stock Value 10/15/1998 10 $40.50 8 $109.94 Apple releases MacoS 8.5 11 $34.63 Mac OS85 Stock Value 12 S105.44 1999 8/31/1999 Apple receives over 140,000 pre-orders for it's recently announced iBook, and announces the Power Macintosh G4 which, due to its speed, was classified as a Stock Value $36.63 $92.56 $65.25 Stock Value weapon by the US government $91.56 11/5/1999 Apple releases Macos 9 Stock Value $88.31 2000 $111.44 Microsoft Microsoft acquires 1/7/2000 S Visio Visio (largest acquisition in MS's history) $99.50 Stock Value 2/17/2000 $99.62 3 Microsoft releases Windows 2000 $114.87 "Windows 2000 Stock Value 4/20/2000 Microsoft releases Pocket PC 2000, the first Windows Mobile operating system which included some basic pocket pc phones $78.94 4 $118.87 Stock Value $65.81 8. 9/14/2000 Microsoft releases Windows ME $56.86 Stock Value "Windows Me 10 I $59.88 12/5/2000 11 Apple announces an estimated loss of $259 million for the first quarter of 2001, their first quarterly loss in three years $17.00 2001 3/24/2001 Apple releases Macos X 4/18/2001 Apple announces a quarterly profit of $43 million with OSx generating $19 million in sales. Also Apple announces having sold their 5 millionth iMac, making it the most successful PC in history. Stock Value I $56.56 $23.00 5/1/2001 Apple releases the new iBook with a white plastic Stock Value case $65.43 5/31/2001 Stock Value $22.79 Microsoft releases Windows XP which ships with the $69.18 Windows P most hated browser of all time: Internet Explorer 6 $19.95 9/25/2001 Apple releases Macos X 10.1 (Puma) Stock Value Mac OS X $51.30 10/1/2001 Microsoft releases Pocket PC 2002, their first OS to power Smartphones $15.54 Stock Value 10/23/2001 Apple announces the iPod (it first ships on November 10th), along with iTunes 2 $58.15 4 $17.56 Stock Value 11/15/2001 Microsoft XXBOX releases $66.12 the Xbox Stock Value $19.45 Y $66.25 12/4/2001 Final Cut Pro 3 Apple releases Final Cut Pro 3 4 $21.90 (and Macos 92.2) 2002 Stock Value 4/29/2002 H $52.24 Apple releases the eMac aimed 2 $23.96 3 at the education market Stock Value 4 5 7/17/2002 Apple releases the LCD iMac 17", 20 GB iPod, iTunes 3 and MacoS X 10.2 (which it charged $129 for) $52.00 $15.63 Stock Value 8/13/2002 9 Apple releases a new revision of the G4, now shipping with two CPUS in all configurations $47.06 10 $14.59 11 12 Stock Value 2003 1/28/2003 $48.82 Apple releases the 20" Cinema Display $14.58 4/24/2003 Microsoft launches Stock Value Windows.NET Server 2003 Windows Server 2003 I $24.92 3 4/28/2003 Apple announces new iPods and iTunes 4 which $13.24 includes an online music store with 200,000 songs for $0.99 each 4 Stock Value $25.75 6/23/2003 Microsoft announces Windows Mobile; their Mobile updated mobile PC and smartphone os $19.06 Windows Stock Value H $28.84 9/8/2003 Apple announces it has sold over 10 million songs on iTunes $22.74 8 Stock Value 10/16/2003 $29.23 Apple releases iTunes 4.1 with compatibility for Windows PCs $23.25 10 Stock Value 11/18/2003 A $25.15 Apple introduces a 20" flat-panel iMac and releases MacoS X 10.3 updates for its professional software, such as Final Cut Pro $20.41 12 Stock Value 2004 1/6/2004 $28.24 Apple releases Garageband and celebrates its 20 year $22.09 anniversary of the Macintosh Stock Value 7/12/2004 Apple announces over 100 million I $27.89 8 songs downloaded making iTunes the most successful legal only music download service on the market $29.14 2005 Stock Value 4/29/2005 I $25.80 Apple releases osX Tiger (Macos X 10.4) $39.76 Stock Value $27.91 11/22/2005 $6.52 Microsoft launches Xbox 360 Stock Value ХВОХ 360 2006 1/3/2006 H $28.15 $75.51 Apple releases the MacBook Pro Stock Value 11/14/2006 Microsoft launches Zune, their attempt at a portable music device $29.23 $85.00 2007 |1/9/2007 Stock Value Apple introduces the world to the iPhone $29.96 $92.57 1/30/2007 Microsoft launches Windows Vista Stock Value $33.60 10/26/2007 Apple releases OSX Leopard (MacoS X 10.5) 10 L: $182.22 11 2008 Stock Value I $25.25 7/11/2008 4 $172.58 Apple releases the iPhone 3G 9 10 Stock Value H $24.65 2009 8/28/2009 E $168.21 Apple releases osx Snow Leopard (MacoS X 10.6) Stock Value 10/22/2009 10 $26.59 12 Microsoft launches Windows 7 4 $205.20 Windows 7 2010 Stock Value 1/27/2010 $29.67 Apple announces the iPad 4 $207.88 Stock Value 6/7/2010 $25.29 Apple announces the iPhone 4 6 $250.94 8. Stock Value 11/8/2010 9 Microsoft launches the 10 Windows Phone 7 $26.81 11 $318.62 2011 Stock Value 2/2/2011 I $26.58 Apple announces the iPad 2 4 $353.21 6/6/2011 10 Stock Value Apple announces OSX Lion, ios5 and iCloud, Apple's first major push into cloud computing. 12 OSX Lion H $24.01 4 $338.04 Microsoft and Apple Market Cap ($=Billion) $400 Microsoft $350 Apple $300 $250 $200 $150 $100 $50 团 当