The App Store Economy

GIGAOM THE CAPP STORE ECONOMY THE APP STORE CONTAINS 133,979 APPS AVAILABLE FOR DOWNLOAD MADE BY OVER 28,000 DEVELOPERS WHO WAIT AN AVERAGE OF 4.78 DELEMBER 26 VELEMBER 27 VELEMBER 28 DELEMBER 29 30 FOR THEIR APP'S APPROVAL APP USERS STORE DOWNLOADED AN AVERAGE OF 4.8 APPS EACH IN DECEMBER FREE PAID FREE ONE QUARTER PAID OF WHICH WERE TOP 50 PAID APP PRICES 99¢ 25 $1.99 THE AVERAGE $2.99 LISTED PRICE FOR AN $3.99 1 $4.99 3 $5.99 APP IS 2 $6.99 $7.99 o $2.70 $8.99 o $9.99 1 (AVERAGING IN THE FREE ONES) %24 EACH APP STORE USER SPENDS AN AVERAGE OF ON APPS EVERY MONTH. $4.37 WITH OVER 58 iPhone 34 million MILLION APP STORE 24 million USERS, iPod touch 280 MILLION APPS WERE DOWNLOADED IN DECEMBER, GENERATING MORE THAN $250 MILLION IN REVENUES OF WHICH 30% GOES TO APPLE & 70% TO DEVELOPERS $75 million $175 million ...EACH MONTH. Sources: Flurry.com, Admob.com, Apple.com *The average price of downloaded apps lincluding free apps) differs from the average listed price, as free apps are downloaded three times more often FREE