Anatomy of a Link

ANATOMY Experts agree that 70% of a site's ability to get good rankings in Search Engines comes from the sites that link to it. Getting OF A LINK Your share of the 9.2 trillion links on the web isn't hard but Not all links are created equal. An Infographic presented by HubShout Domain Authority One link from The New York Times may be worth 200 links from random directory sites. Seek links on sites with an SEOMOZ domain authority of 30 or higher. Note: Don't obsess on authority because in the time it takes to get a NYT link you could get 500 links from other sites Co-citation Page Authority's corollary is co-citation. The search engines look at the page and ask questions like: Page Authority Each page on a site has its own authority. A link from the home page of another site is usually better than a forum thread deep in the site. Usually this is determined by how many other pages link to the page. Yes, it is a web of interlinked pages. Which keywords are used on the page? Are there too many links to other pages on this page? Not a good thing. What content is around the links to other pages? Note: It is generally best to have the page linking to you be related to your topic and have your link in a paragraph of text about your topic. Anchor Text This is the actual word that is linked to your site. Ideally you want your target keyword to be in the link. "Click here" or links with your firm name as anchor text aren't as good. ANATOMY Experts agree that 70% of a site's ability to get good rankings in Search Engines comes from the sites that link to it. Getting OF A LINK Your share of the 9.2 trillion links on the web isn't hard but Not all links are created equal. An Infographic presented by HubShout MA I .. Domain Authority One link from The New York Times may be worth 200 links from random directory sites. Seek links on sites with an SEOMOZ domain authority of 30 or higher. Note: Don't obsess on authority because in the time it takes to get a NYT link you could get 500 links from other sites Co-citation Page Authority's corollary is co-citation. The search engines look at the page and ask questions like: Page Authority Each page on a site has its own authority. A link from the home page of another site is usually better than a forum thread deep in the site. Usually this is determined by how many other pages link to the page. Yes, it is a web of interlinked pages. Which keywords are used on the page? Are there too many links to other pages on this page? Not a good thing. What content is around the links to other pages? Note: It is generally best to have the page linking to you be related to your topic and have your link in a paragraph of text about your topic. Anchor Text This is the actual word that is linked to your site. Ideally you want your target keyword to be in the link. "Click here" or links with your firm name as anchor text aren't as good. ANATOMY Experts agree that 70% of a site's ability to get good rankings in Search Engines comes from the sites that link to it. Getting OF A LINK Your share of the 9.2 trillion links on the web isn't hard but Not all links are created equal. An Infographic presented by HubShout MA I .. Domain Authority One link from The New York Times may be worth 200 links from random directory sites. Seek links on sites with an SEOMOZ domain authority of 30 or higher. Note: Don't obsess on authority because in the time it takes to get a NYT link you could get 500 links from other sites Co-citation Page Authority's corollary is co-citation. The search engines look at the page and ask questions like: Page Authority Each page on a site has its own authority. A link from the home page of another site is usually better than a forum thread deep in the site. Usually this is determined by how many other pages link to the page. Yes, it is a web of interlinked pages. Which keywords are used on the page? Are there too many links to other pages on this page? Not a good thing. What content is around the links to other pages? Note: It is generally best to have the page linking to you be related to your topic and have your link in a paragraph of text about your topic. Anchor Text This is the actual word that is linked to your site. Ideally you want your target keyword to be in the link. "Click here" or links with your firm name as anchor text aren't as good. ANATOMY Experts agree that 70% of a site's ability to get good rankings in Search Engines comes from the sites that link to it. Getting OF A LINK Your share of the 9.2 trillion links on the web isn't hard but Not all links are created equal. An Infographic presented by HubShout MA I .. Domain Authority One link from The New York Times may be worth 200 links from random directory sites. Seek links on sites with an SEOMOZ domain authority of 30 or higher. Note: Don't obsess on authority because in the time it takes to get a NYT link you could get 500 links from other sites Co-citation Page Authority's corollary is co-citation. The search engines look at the page and ask questions like: Page Authority Each page on a site has its own authority. A link from the home page of another site is usually better than a forum thread deep in the site. Usually this is determined by how many other pages link to the page. Yes, it is a web of interlinked pages. Which keywords are used on the page? Are there too many links to other pages on this page? Not a good thing. What content is around the links to other pages? Note: It is generally best to have the page linking to you be related to your topic and have your link in a paragraph of text about your topic. Anchor Text This is the actual word that is linked to your site. Ideally you want your target keyword to be in the link. "Click here" or links with your firm name as anchor text aren't as good. ANATOMY Experts agree that 70% of a site's ability to get good rankings in Search Engines comes from the sites that link to it. Getting OF A LINK Your share of the 9.2 trillion links on the web isn't hard but Not all links are created equal. An Infographic presented by HubShout MA I .. Domain Authority One link from The New York Times may be worth 200 links from random directory sites. Seek links on sites with an SEOMOZ domain authority of 30 or higher. Note: Don't obsess on authority because in the time it takes to get a NYT link you could get 500 links from other sites Co-citation Page Authority's corollary is co-citation. The search engines look at the page and ask questions like: Page Authority Each page on a site has its own authority. A link from the home page of another site is usually better than a forum thread deep in the site. Usually this is determined by how many other pages link to the page. Yes, it is a web of interlinked pages. Which keywords are used on the page? Are there too many links to other pages on this page? Not a good thing. What content is around the links to other pages? Note: It is generally best to have the page linking to you be related to your topic and have your link in a paragraph of text about your topic. Anchor Text This is the actual word that is linked to your site. Ideally you want your target keyword to be in the link. "Click here" or links with your firm name as anchor text aren't as good. ANATOMY Experts agree that 70% of a site's ability to get good rankings in Search Engines comes from the sites that link to it. Getting OF A LINK Your share of the 9.2 trillion links on the web isn't hard but Not all links are created equal. An Infographic presented by HubShout MA I .. Domain Authority One link from The New York Times may be worth 200 links from random directory sites. Seek links on sites with an SEOMOZ domain authority of 30 or higher. Note: Don't obsess on authority because in the time it takes to get a NYT link you could get 500 links from other sites Co-citation Page Authority's corollary is co-citation. The search engines look at the page and ask questions like: Page Authority Each page on a site has its own authority. A link from the home page of another site is usually better than a forum thread deep in the site. Usually this is determined by how many other pages link to the page. Yes, it is a web of interlinked pages. Which keywords are used on the page? Are there too many links to other pages on this page? Not a good thing. What content is around the links to other pages? Note: It is generally best to have the page linking to you be related to your topic and have your link in a paragraph of text about your topic. Anchor Text This is the actual word that is linked to your site. Ideally you want your target keyword to be in the link. "Click here" or links with your firm name as anchor text aren't as good.