The Anatomy of an Effective Homepage

THE A NAΤΟMY OF Ν EFFECTIVE HOMEPAGE As a general rule, your homepage is the first encounter someone will have with your business. Great care should be taken to design and structure your homepage so that readers will digest and act on your business message. Below we've identified certain qualities that compose an effective homepage. Special thanks to @keanrichmond and @onextrapixel. 1. THE BASICS 123 It doesn't matter what kind of website you visit, you'll notice that nearly all well-designed homepages contain the following elements. e 00 Your Site LOGO a lc + http://www.voursite.com/ Q- Google SEARCH CAPABILITIES Tasteful sizing and placement Adding search functionality of a logo is essential for any SEARCH to your site helps to reduce good homepage. Logos should be able to quickly the number of links (and declutter the layout in general). communicate your company's ethos and personality to users For certain kinds of websites НОME PRODUCTS ABOUT CONTACT (ecommerce, etc.) the search both new and old. element may be the most important aspect of your site. CONTENT & COPY While copy shouldn't be NAVIGATION the primary focus of your homepage, it can be important for SEO and accessibility A homepage should function reasons. Take this into (in part) as a rendezvous point account when designing your for users who've lost their bearings and can't find what homepage. Try to keep things clean and clutter-free. Consult they need. The homepage shouldn't be a sitemap. Rather, it should simply guide the user a SEO professional if necessary. CLICK HERE to the most important sections of your website. BRANDING CONSIDERATIONS Brand recognition is less important for returning visitors. With A/B testing and other kinds of analysis, KISSmetrics helps you pinpoint which changes are making the biggest impact on your site. Some websites (such as Facebook) believe that their members are aware of who they are and so they don't push their branding as powerfully for users who have logged in. 2. THE OBJECTIVES What do you want visitors to do when they visit your site? Have you made this clear to them? Take this into consideration when designing your site. Your Site http://www.yoursite.com/ Q- Coogle SEARCH НОМE PRODUCTS ABOUT CONTACT USER OBJECTIVES The elements that go into a hompage (and a website in RECOMMENDED PRODUCTS general) are there primarily to cultivate a good user experience FOR YOU and quide the user to the objectives that they have. Provide a clear and easy route to products that certain users will be more inclined to buy. BUSINESS OBJECTIVES In addition to catering to user THIS SUMMER'S objectives, it's duly important to HOTTEST OFFERS promote your objectives-your business objectives. Most business objectives aim to promote the items which will make the most profit. A NOTE ABOUT OBJECTIVES When designing your homepage (and your website in general), it's important than both user and business objectives be Need help creating a custom-tailored experience for your visitors? KISSmetrics considered (the two objectives can also overlap). If an element makes it easy for you to target users with on your website doesn't serve one of these objectives, marketing (and remarketing) campaigns. consider removing it. 3. THE PURPOSE When people visit your site, do they immediately know who you are and what you do? A good business homepage is able to quickly and effectively communicate the purpose of the business. Your Site LOGO ANC + http://www.voursite.com/ Q- Google SHOPPING CART It's often the case that the A shopping cart in your logo itself does a good job in site's header immediately communicating exactly what communicates that you sell something. Remember, try to communicate what your site the company does. Consider this when designing your logo. НОME PRODUCTS/ ABOUT CONTACT does as quickly as possible. IMAGERY Do the images and stock MICRO-COPY photos used on your site effectively communicate what your business does? Navigation labels and headings are examples of "microcopy"– the small bits of text that help tie a site Your website should include images that align with the message of your business. together. Microcopy can play a big part in communicating what your site is about. THE FOLD LANGUAGE Don't make it difficult for the The main purpose of design user to find out orma and imagery is to capture about your business. Be sure to communicate what your user's attention so that they will read the content that is business does above the presented. Be sure to structure "fold"-the visible portion of content and engage the user a webpage that people see so that they read, digest and immediately upon visiting. act on your message. MORE ON MICROCOPY Always be looking for ways to make it easier for the user to understand what your website is all about. For example, if you're a web designer, instead of a navigation link to your "Services," you could create a link to your "Web Design Services." Changes such as this one help to inform the user what your business does. Need help to determine whether your homepage is effective or not? We can help! OKISSmetrics Let's talk: +1 (888) 767-5477 PEOPLE PAY YOU. NOT PAGEVIEWS. KISSmetrics is a powerful web analytics solution that helps you make smarter business decisions. Try KISSmetrics for FREE: kissmetrics.com/signup Special thanks to @keanrichmond and @onextrapixel THE A NAΤΟMY OF Ν EFFECTIVE HOMEPAGE As a general rule, your homepage is the first encounter someone will have with your business. Great care should be taken to design and structure your homepage so that readers will digest and act on your business message. Below we've identified certain qualities that compose an effective homepage. Special thanks to @keanrichmond and @onextrapixel. 1. THE BASICS 123 It doesn't matter what kind of website you visit, you'll notice that nearly all well-designed homepages contain the following elements. e 00 Your Site LOGO a lc + http://www.voursite.com/ Q- Google SEARCH CAPABILITIES Tasteful sizing and placement Adding search functionality of a logo is essential for any SEARCH to your site helps to reduce good homepage. Logos should be able to quickly the number of links (and declutter the layout in general). communicate your company's ethos and personality to users For certain kinds of websites НОME PRODUCTS ABOUT CONTACT (ecommerce, etc.) the search both new and old. element may be the most important aspect of your site. CONTENT & COPY While copy shouldn't be NAVIGATION the primary focus of your homepage, it can be important for SEO and accessibility A homepage should function reasons. Take this into (in part) as a rendezvous point account when designing your for users who've lost their bearings and can't find what homepage. Try to keep things clean and clutter-free. Consult they need. The homepage shouldn't be a sitemap. Rather, it should simply guide the user a SEO professional if necessary. CLICK HERE to the most important sections of your website. BRANDING CONSIDERATIONS Brand recognition is less important for returning visitors. With A/B testing and other kinds of analysis, KISSmetrics helps you pinpoint which changes are making the biggest impact on your site. Some websites (such as Facebook) believe that their members are aware of who they are and so they don't push their branding as powerfully for users who have logged in. 2. THE OBJECTIVES What do you want visitors to do when they visit your site? Have you made this clear to them? Take this into consideration when designing your site. Your Site http://www.yoursite.com/ Q- Coogle SEARCH НОМE PRODUCTS ABOUT CONTACT USER OBJECTIVES The elements that go into a hompage (and a website in RECOMMENDED PRODUCTS general) are there primarily to cultivate a good user experience FOR YOU and quide the user to the objectives that they have. Provide a clear and easy route to products that certain users will be more inclined to buy. BUSINESS OBJECTIVES In addition to catering to user THIS SUMMER'S objectives, it's duly important to HOTTEST OFFERS promote your objectives-your business objectives. Most business objectives aim to promote the items which will make the most profit. A NOTE ABOUT OBJECTIVES When designing your homepage (and your website in general), it's important than both user and business objectives be Need help creating a custom-tailored experience for your visitors? KISSmetrics considered (the two objectives can also overlap). If an element makes it easy for you to target users with on your website doesn't serve one of these objectives, marketing (and remarketing) campaigns. consider removing it. 3. THE PURPOSE When people visit your site, do they immediately know who you are and what you do? A good business homepage is able to quickly and effectively communicate the purpose of the business. Your Site LOGO ANC + http://www.voursite.com/ Q- Google SHOPPING CART It's often the case that the A shopping cart in your logo itself does a good job in site's header immediately communicating exactly what communicates that you sell something. Remember, try to communicate what your site the company does. Consider this when designing your logo. НОME PRODUCTS/ ABOUT CONTACT does as quickly as possible. IMAGERY Do the images and stock MICRO-COPY photos used on your site effectively communicate what your business does? Navigation labels and headings are examples of "microcopy"– the small bits of text that help tie a site Your website should include images that align with the message of your business. together. Microcopy can play a big part in communicating what your site is about. THE FOLD LANGUAGE Don't make it difficult for the The main purpose of design user to find out orma and imagery is to capture about your business. Be sure to communicate what your user's attention so that they will read the content that is business does above the presented. Be sure to structure "fold"-the visible portion of content and engage the user a webpage that people see so that they read, digest and immediately upon visiting. act on your message. MORE ON MICROCOPY Always be looking for ways to make it easier for the user to understand what your website is all about. For example, if you're a web designer, instead of a navigation link to your "Services," you could create a link to your "Web Design Services." Changes such as this one help to inform the user what your business does. Need help to determine whether your homepage is effective or not? We can help! OKISSmetrics Let's talk: +1 (888) 767-5477 PEOPLE PAY YOU. NOT PAGEVIEWS. KISSmetrics is a powerful web analytics solution that helps you make smarter business decisions. Try KISSmetrics for FREE: kissmetrics.com/signup Special thanks to @keanrichmond and @onextrapixel THE A NAΤΟMY OF Ν EFFECTIVE HOMEPAGE As a general rule, your homepage is the first encounter someone will have with your business. Great care should be taken to design and structure your homepage so that readers will digest and act on your business message. Below we've identified certain qualities that compose an effective homepage. Special thanks to @keanrichmond and @onextrapixel. 1. THE BASICS 123 It doesn't matter what kind of website you visit, you'll notice that nearly all well-designed homepages contain the following elements. e 00 Your Site LOGO a lc + http://www.voursite.com/ Q- Google SEARCH CAPABILITIES Tasteful sizing and placement Adding search functionality of a logo is essential for any SEARCH to your site helps to reduce good homepage. Logos should be able to quickly the number of links (and declutter the layout in general). communicate your company's ethos and personality to users For certain kinds of websites НОME PRODUCTS ABOUT CONTACT (ecommerce, etc.) the search both new and old. element may be the most important aspect of your site. CONTENT & COPY While copy shouldn't be NAVIGATION the primary focus of your homepage, it can be important for SEO and accessibility A homepage should function reasons. Take this into (in part) as a rendezvous point account when designing your for users who've lost their bearings and can't find what homepage. Try to keep things clean and clutter-free. Consult they need. The homepage shouldn't be a sitemap. Rather, it should simply guide the user a SEO professional if necessary. CLICK HERE to the most important sections of your website. BRANDING CONSIDERATIONS Brand recognition is less important for returning visitors. With A/B testing and other kinds of analysis, KISSmetrics helps you pinpoint which changes are making the biggest impact on your site. Some websites (such as Facebook) believe that their members are aware of who they are and so they don't push their branding as powerfully for users who have logged in. 2. THE OBJECTIVES What do you want visitors to do when they visit your site? Have you made this clear to them? Take this into consideration when designing your site. Your Site http://www.yoursite.com/ Q- Coogle SEARCH НОМE PRODUCTS ABOUT CONTACT USER OBJECTIVES The elements that go into a hompage (and a website in RECOMMENDED PRODUCTS general) are there primarily to cultivate a good user experience FOR YOU and quide the user to the objectives that they have. Provide a clear and easy route to products that certain users will be more inclined to buy. BUSINESS OBJECTIVES In addition to catering to user THIS SUMMER'S objectives, it's duly important to HOTTEST OFFERS promote your objectives-your business objectives. Most business objectives aim to promote the items which will make the most profit. A NOTE ABOUT OBJECTIVES When designing your homepage (and your website in general), it's important than both user and business objectives be Need help creating a custom-tailored experience for your visitors? KISSmetrics considered (the two objectives can also overlap). If an element makes it easy for you to target users with on your website doesn't serve one of these objectives, marketing (and remarketing) campaigns. consider removing it. 3. THE PURPOSE When people visit your site, do they immediately know who you are and what you do? A good business homepage is able to quickly and effectively communicate the purpose of the business. Your Site LOGO ANC + http://www.voursite.com/ Q- Google SHOPPING CART It's often the case that the A shopping cart in your logo itself does a good job in site's header immediately communicating exactly what communicates that you sell something. Remember, try to communicate what your site the company does. Consider this when designing your logo. НОME PRODUCTS/ ABOUT CONTACT does as quickly as possible. IMAGERY Do the images and stock MICRO-COPY photos used on your site effectively communicate what your business does? Navigation labels and headings are examples of "microcopy"– the small bits of text that help tie a site Your website should include images that align with the message of your business. together. Microcopy can play a big part in communicating what your site is about. THE FOLD LANGUAGE Don't make it difficult for the The main purpose of design user to find out orma and imagery is to capture about your business. Be sure to communicate what your user's attention so that they will read the content that is business does above the presented. Be sure to structure "fold"-the visible portion of content and engage the user a webpage that people see so that they read, digest and immediately upon visiting. act on your message. MORE ON MICROCOPY Always be looking for ways to make it easier for the user to understand what your website is all about. For example, if you're a web designer, instead of a navigation link to your "Services," you could create a link to your "Web Design Services." Changes such as this one help to inform the user what your business does. Need help to determine whether your homepage is effective or not? We can help! OKISSmetrics Let's talk: +1 (888) 767-5477 PEOPLE PAY YOU. NOT PAGEVIEWS. KISSmetrics is a powerful web analytics solution that helps you make smarter business decisions. Try KISSmetrics for FREE: kissmetrics.com/signup Special thanks to @keanrichmond and @onextrapixel THE A NAΤΟMY OF Ν EFFECTIVE HOMEPAGE As a general rule, your homepage is the first encounter someone will have with your business. Great care should be taken to design and structure your homepage so that readers will digest and act on your business message. Below we've identified certain qualities that compose an effective homepage. Special thanks to @keanrichmond and @onextrapixel. 1. THE BASICS 123 It doesn't matter what kind of website you visit, you'll notice that nearly all well-designed homepages contain the following elements. e 00 Your Site LOGO a lc + http://www.voursite.com/ Q- Google SEARCH CAPABILITIES Tasteful sizing and placement Adding search functionality of a logo is essential for any SEARCH to your site helps to reduce good homepage. Logos should be able to quickly the number of links (and declutter the layout in general). communicate your company's ethos and personality to users For certain kinds of websites НОME PRODUCTS ABOUT CONTACT (ecommerce, etc.) the search both new and old. element may be the most important aspect of your site. CONTENT & COPY While copy shouldn't be NAVIGATION the primary focus of your homepage, it can be important for SEO and accessibility A homepage should function reasons. Take this into (in part) as a rendezvous point account when designing your for users who've lost their bearings and can't find what homepage. Try to keep things clean and clutter-free. Consult they need. The homepage shouldn't be a sitemap. Rather, it should simply guide the user a SEO professional if necessary. CLICK HERE to the most important sections of your website. BRANDING CONSIDERATIONS Brand recognition is less important for returning visitors. With A/B testing and other kinds of analysis, KISSmetrics helps you pinpoint which changes are making the biggest impact on your site. Some websites (such as Facebook) believe that their members are aware of who they are and so they don't push their branding as powerfully for users who have logged in. 2. THE OBJECTIVES What do you want visitors to do when they visit your site? Have you made this clear to them? Take this into consideration when designing your site. Your Site http://www.yoursite.com/ Q- Coogle SEARCH НОМE PRODUCTS ABOUT CONTACT USER OBJECTIVES The elements that go into a hompage (and a website in RECOMMENDED PRODUCTS general) are there primarily to cultivate a good user experience FOR YOU and quide the user to the objectives that they have. Provide a clear and easy route to products that certain users will be more inclined to buy. BUSINESS OBJECTIVES In addition to catering to user THIS SUMMER'S objectives, it's duly important to HOTTEST OFFERS promote your objectives-your business objectives. Most business objectives aim to promote the items which will make the most profit. A NOTE ABOUT OBJECTIVES When designing your homepage (and your website in general), it's important than both user and business objectives be Need help creating a custom-tailored experience for your visitors? KISSmetrics considered (the two objectives can also overlap). If an element makes it easy for you to target users with on your website doesn't serve one of these objectives, marketing (and remarketing) campaigns. consider removing it. 3. THE PURPOSE When people visit your site, do they immediately know who you are and what you do? A good business homepage is able to quickly and effectively communicate the purpose of the business. Your Site LOGO ANC + http://www.voursite.com/ Q- Google SHOPPING CART It's often the case that the A shopping cart in your logo itself does a good job in site's header immediately communicating exactly what communicates that you sell something. Remember, try to communicate what your site the company does. Consider this when designing your logo. НОME PRODUCTS/ ABOUT CONTACT does as quickly as possible. IMAGERY Do the images and stock MICRO-COPY photos used on your site effectively communicate what your business does? Navigation labels and headings are examples of "microcopy"– the small bits of text that help tie a site Your website should include images that align with the message of your business. together. Microcopy can play a big part in communicating what your site is about. THE FOLD LANGUAGE Don't make it difficult for the The main purpose of design user to find out orma and imagery is to capture about your business. Be sure to communicate what your user's attention so that they will read the content that is business does above the presented. Be sure to structure "fold"-the visible portion of content and engage the user a webpage that people see so that they read, digest and immediately upon visiting. act on your message. MORE ON MICROCOPY Always be looking for ways to make it easier for the user to understand what your website is all about. For example, if you're a web designer, instead of a navigation link to your "Services," you could create a link to your "Web Design Services." Changes such as this one help to inform the user what your business does. Need help to determine whether your homepage is effective or not? We can help! OKISSmetrics Let's talk: +1 (888) 767-5477 PEOPLE PAY YOU. NOT PAGEVIEWS. KISSmetrics is a powerful web analytics solution that helps you make smarter business decisions. Try KISSmetrics for FREE: kissmetrics.com/signup Special thanks to @keanrichmond and @onextrapixel THE A NAΤΟMY OF Ν EFFECTIVE HOMEPAGE As a general rule, your homepage is the first encounter someone will have with your business. Great care should be taken to design and structure your homepage so that readers will digest and act on your business message. Below we've identified certain qualities that compose an effective homepage. Special thanks to @keanrichmond and @onextrapixel. 1. THE BASICS 123 It doesn't matter what kind of website you visit, you'll notice that nearly all well-designed homepages contain the following elements. e 00 Your Site LOGO a lc + http://www.voursite.com/ Q- Google SEARCH CAPABILITIES Tasteful sizing and placement Adding search functionality of a logo is essential for any SEARCH to your site helps to reduce good homepage. Logos should be able to quickly the number of links (and declutter the layout in general). communicate your company's ethos and personality to users For certain kinds of websites НОME PRODUCTS ABOUT CONTACT (ecommerce, etc.) the search both new and old. element may be the most important aspect of your site. CONTENT & COPY While copy shouldn't be NAVIGATION the primary focus of your homepage, it can be important for SEO and accessibility A homepage should function reasons. Take this into (in part) as a rendezvous point account when designing your for users who've lost their bearings and can't find what homepage. Try to keep things clean and clutter-free. Consult they need. The homepage shouldn't be a sitemap. Rather, it should simply guide the user a SEO professional if necessary. CLICK HERE to the most important sections of your website. BRANDING CONSIDERATIONS Brand recognition is less important for returning visitors. With A/B testing and other kinds of analysis, KISSmetrics helps you pinpoint which changes are making the biggest impact on your site. Some websites (such as Facebook) believe that their members are aware of who they are and so they don't push their branding as powerfully for users who have logged in. 2. THE OBJECTIVES What do you want visitors to do when they visit your site? Have you made this clear to them? Take this into consideration when designing your site. Your Site http://www.yoursite.com/ Q- Coogle SEARCH НОМE PRODUCTS ABOUT CONTACT USER OBJECTIVES The elements that go into a hompage (and a website in RECOMMENDED PRODUCTS general) are there primarily to cultivate a good user experience FOR YOU and quide the user to the objectives that they have. Provide a clear and easy route to products that certain users will be more inclined to buy. BUSINESS OBJECTIVES In addition to catering to user THIS SUMMER'S objectives, it's duly important to HOTTEST OFFERS promote your objectives-your business objectives. Most business objectives aim to promote the items which will make the most profit. A NOTE ABOUT OBJECTIVES When designing your homepage (and your website in general), it's important than both user and business objectives be Need help creating a custom-tailored experience for your visitors? KISSmetrics considered (the two objectives can also overlap). If an element makes it easy for you to target users with on your website doesn't serve one of these objectives, marketing (and remarketing) campaigns. consider removing it. 3. THE PURPOSE When people visit your site, do they immediately know who you are and what you do? A good business homepage is able to quickly and effectively communicate the purpose of the business. Your Site LOGO ANC + http://www.voursite.com/ Q- Google SHOPPING CART It's often the case that the A shopping cart in your logo itself does a good job in site's header immediately communicating exactly what communicates that you sell something. Remember, try to communicate what your site the company does. Consider this when designing your logo. НОME PRODUCTS/ ABOUT CONTACT does as quickly as possible. IMAGERY Do the images and stock MICRO-COPY photos used on your site effectively communicate what your business does? Navigation labels and headings are examples of "microcopy"– the small bits of text that help tie a site Your website should include images that align with the message of your business. together. Microcopy can play a big part in communicating what your site is about. THE FOLD LANGUAGE Don't make it difficult for the The main purpose of design user to find out orma and imagery is to capture about your business. Be sure to communicate what your user's attention so that they will read the content that is business does above the presented. Be sure to structure "fold"-the visible portion of content and engage the user a webpage that people see so that they read, digest and immediately upon visiting. act on your message. MORE ON MICROCOPY Always be looking for ways to make it easier for the user to understand what your website is all about. For example, if you're a web designer, instead of a navigation link to your "Services," you could create a link to your "Web Design Services." Changes such as this one help to inform the user what your business does. Need help to determine whether your homepage is effective or not? We can help! OKISSmetrics Let's talk: +1 (888) 767-5477 PEOPLE PAY YOU. NOT PAGEVIEWS. KISSmetrics is a powerful web analytics solution that helps you make smarter business decisions. Try KISSmetrics for FREE: kissmetrics.com/signup Special thanks to @keanrichmond and @onextrapixel THE A NAΤΟMY OF Ν EFFECTIVE HOMEPAGE As a general rule, your homepage is the first encounter someone will have with your business. Great care should be taken to design and structure your homepage so that readers will digest and act on your business message. Below we've identified certain qualities that compose an effective homepage. Special thanks to @keanrichmond and @onextrapixel. 1. THE BASICS 123 It doesn't matter what kind of website you visit, you'll notice that nearly all well-designed homepages contain the following elements. e 00 Your Site LOGO a lc + http://www.voursite.com/ Q- Google SEARCH CAPABILITIES Tasteful sizing and placement Adding search functionality of a logo is essential for any SEARCH to your site helps to reduce good homepage. Logos should be able to quickly the number of links (and declutter the layout in general). communicate your company's ethos and personality to users For certain kinds of websites НОME PRODUCTS ABOUT CONTACT (ecommerce, etc.) the search both new and old. element may be the most important aspect of your site. CONTENT & COPY While copy shouldn't be NAVIGATION the primary focus of your homepage, it can be important for SEO and accessibility A homepage should function reasons. Take this into (in part) as a rendezvous point account when designing your for users who've lost their bearings and can't find what homepage. Try to keep things clean and clutter-free. Consult they need. The homepage shouldn't be a sitemap. Rather, it should simply guide the user a SEO professional if necessary. CLICK HERE to the most important sections of your website. BRANDING CONSIDERATIONS Brand recognition is less important for returning visitors. With A/B testing and other kinds of analysis, KISSmetrics helps you pinpoint which changes are making the biggest impact on your site. Some websites (such as Facebook) believe that their members are aware of who they are and so they don't push their branding as powerfully for users who have logged in. 2. THE OBJECTIVES What do you want visitors to do when they visit your site? Have you made this clear to them? Take this into consideration when designing your site. Your Site http://www.yoursite.com/ Q- Coogle SEARCH НОМE PRODUCTS ABOUT CONTACT USER OBJECTIVES The elements that go into a hompage (and a website in RECOMMENDED PRODUCTS general) are there primarily to cultivate a good user experience FOR YOU and quide the user to the objectives that they have. Provide a clear and easy route to products that certain users will be more inclined to buy. BUSINESS OBJECTIVES In addition to catering to user THIS SUMMER'S objectives, it's duly important to HOTTEST OFFERS promote your objectives-your business objectives. Most business objectives aim to promote the items which will make the most profit. A NOTE ABOUT OBJECTIVES When designing your homepage (and your website in general), it's important than both user and business objectives be Need help creating a custom-tailored experience for your visitors? KISSmetrics considered (the two objectives can also overlap). If an element makes it easy for you to target users with on your website doesn't serve one of these objectives, marketing (and remarketing) campaigns. consider removing it. 3. THE PURPOSE When people visit your site, do they immediately know who you are and what you do? A good business homepage is able to quickly and effectively communicate the purpose of the business. Your Site LOGO ANC + http://www.voursite.com/ Q- Google SHOPPING CART It's often the case that the A shopping cart in your logo itself does a good job in site's header immediately communicating exactly what communicates that you sell something. Remember, try to communicate what your site the company does. Consider this when designing your logo. НОME PRODUCTS/ ABOUT CONTACT does as quickly as possible. IMAGERY Do the images and stock MICRO-COPY photos used on your site effectively communicate what your business does? Navigation labels and headings are examples of "microcopy"– the small bits of text that help tie a site Your website should include images that align with the message of your business. together. Microcopy can play a big part in communicating what your site is about. THE FOLD LANGUAGE Don't make it difficult for the The main purpose of design user to find out orma and imagery is to capture about your business. Be sure to communicate what your user's attention so that they will read the content that is business does above the presented. Be sure to structure "fold"-the visible portion of content and engage the user a webpage that people see so that they read, digest and immediately upon visiting. act on your message. MORE ON MICROCOPY Always be looking for ways to make it easier for the user to understand what your website is all about. For example, if you're a web designer, instead of a navigation link to your "Services," you could create a link to your "Web Design Services." Changes such as this one help to inform the user what your business does. Need help to determine whether your homepage is effective or not? We can help! OKISSmetrics Let's talk: +1 (888) 767-5477 PEOPLE PAY YOU. NOT PAGEVIEWS. KISSmetrics is a powerful web analytics solution that helps you make smarter business decisions. Try KISSmetrics for FREE: kissmetrics.com/signup Special thanks to @keanrichmond and @onextrapixel