Adapt Mobile friendly emails or provide bad experience to more than 50% of your email subscribers!

Email Monks www.emailmonks.com ADAPT MOBILE FRIENDLY EMAILS OR PROVIDE BAD EXPERIENCE TO MORE THAN 50% OF YOUR EMAIL SUBSCRIBERS! The Challenge: Marketers are battling out to create and launch successful mobile friendly email communications. Why it is critical? Because the use of mobile phone to read and respond to emails is growing rapidly. 43% of emails are read over mobile devices and this is expected to rise to more than 50% by the end of 2013! % of People who use Desktop, Webmail and Mobile to read and respond to their Emails 50 40 33 30 25 20 March April May June July August September October November December January February 2012 2013 Desktop Webmail Mobile % of People who check their Emails via Smartphone on the daily basis Australia 57% UK 62% USA 73% 0% 20% 40% 60% 80% These stats clearly indicate that if you are launching a campaign targetting USA, UK or Australia, ensure your emails are optimised for smartphone users. 43% of mobile email users check email four or more times per day, compared to only 29% of those who do not use mobile email. iPhone leads amongst all the email clients especially for email opens: % of overall Email Opens by Email Clients • iPhone 22.69% Outlook 18.84% • Apple iPad 10.78% 22.69% 8.09% • Apple Mail 9.24% • Google Android 8.09% 9,24% Yahoo! Mail 5.59% • Gmail 4.09% • Windows Live Mail 3.1% Email Opens: There is no second chance! Just 3.3% of users have viewed a single email in more than one environment. (both mobile and either desktop or webmail) Users who have recently read email on their mobile will do so again about 45% of the time. This means that nearly 97% of emails are viewed just once and there is no second chance! Consumers are adapting mobiles for routine email communications! Mobile is the most preferred device for checking out emails during weekends. How Day of Week affects where Email is Viewed 2 -1 -2 -3 Monday Tuesday Wednesday Thursday Friday Saturday Sunday % of Emails viewed on Desktop % of Emails viewed on Webmail % of Emails viewed on Mobile Also, let's understand which devices are most used throughout the day for Emails. 35 30 25 20 15 10 Early Morning (4-6am) Morning (7-9am) Early Afternoon (4-6pm) (1-3pm) Afternoon Early Evening Evening (7-9pm) (10-12pm) Night Time Late Late (1-3am) Morning (10am- 12noon) Desktop Webmail Mobile Mobile or Smartphone usage is more prevalent in the morning and evening hours. What Motivates People to read Emails on the Mobile Devices? Subject Lines Sound Interesting 38% 35% Helps me keep on top of my emails Screen them quickly 33% It's my favourite company I like to receive email from them 30% Keen to read what it says 25% 23% Read them to pass time Saves time 23% Not sure who they are from 23% Most Preferred Mobile Email Messages that attract eyeballs 4% 12% Special Offers Promos + Vouchers 27% 15% Relatime Delivery Tracking of Order New Product Launch or Information 21% Newsletters 21% Other Savings attract! Promotional emails with special offers, promos & vouchers attracts eyeballs the most, followed by delivery and order informaiton. THE SAD PART 75% of the companies do not create mobile friendly emails and continue to lose out on the ROI. There are responsive mobile design and coding techniques in place with which creating mobile friendly emails is hassle free, leading to a better ROI on your email campaigns. DIVINE SOLUTION What is Responsive Mobile Email? Mobile Desktop Responsive email design uses CSS3 media queries to display different layouts of an email depending on the size of the viewing screen. You can display or hide elements for a true mobile experience. Email Monks Email Monks is a superfast yet cost effective mobile friendly email design and coding services provider. Resonsive email html coding starts at $70/email. Visit www.emailmonks.com for more details. www.emailmonks.com/explore.html f Share 4 Tweet 11 in Share Pinterest 8 MEmail1 Add a comment... V Post to Facebook Posting as Tran Le Minh (Change) Comment Mrugesh Dabhi Ahmedabad, India It seems to be helpful... Reply ·61· Like · Follow Post · Saturday at 2:13am Email Monks Thanks Mrugesh! Reply · Like · Follow Post · 11 hours ago E Facebook social plugin * +1 213 674 MONK f facebook.com/emailmonks Email Monks X [email protected] e twitter.com/emailmonks www.emailmonks.com S emailmonks P pinterest.com/emailmonks 3.1% 4.09% 5,59% 18.84% 10.78%