7 Website Redesign Tips

7 Website Redesign Tips Avoid pitfalls : Inventory your assets, then protect them. Spend resources on remarkable content that Create an ongoing content building strategy. Your existing website has a lot of assets that you have built up. These assets help your website to find prospective customers and turn them into leads. attracts and converts. If you have more content, on average you will have more website visitors and grow Most people care about the content more than the design. The design should be good,but that does not mean unique and expensive. Focus on functional. your business faster. You need to find out what those assets (great content, keywords you rank for, inbound links to individual pages, conversion tools) are and protect them carefully during the redesign. So, build a strategy to continue to add more and more content to your website over time. Goal: More visitors and leads. The reason you are redesigning your website is to impact your business.So, focus on the results you want. Include a blog, RSS, landing pages, SEO Enable conversion experiments. Any website built today should include The key is to constantly improve the effectiveness of your conversion tools - this usually means your landing pages. these basics. More visitors, leads and customers. Every decision you make should be focused on improving those goals. A blog is a great way to create content on an ongoing basis, and to converse with your customers and prospects. RSS allows some content from your website to be automatically pushed out to other websites, increasing the reach of your content. Landing pages are critical to actually get value out of your traffic. And SEO is not hard, and it really works. Some sort of system that lets you edit content and build landing pages without having to know coding is a good idea. NAVICATE HOME Personal Website ABOUT MORE MORE MORE MORE MORE Metrics: Visitors and leads. If the goal was to increase visitors and conversions, then that is the metric we should track. A business website is a business tool and should deliver business results. Always keep your focus on your goal. Designed and Developed in Public Interest by InnoDojo Your Redesign Marketplace Source : http://blog.hubspot.com/blog/tabid/6307/bid/4226/7-Website-Redesign-Tips.aspx