6 Ways To Use Psychology To Boost App Engagement

6. A ll WAYS TO USE PSYCHOLOGY TO BOOST APP ENGAGEMENT Everyone is different and so are your users and customers. More and more apps are starting to use psychology in their attempt to boost app engagement and retention, and understanding how we work psychologically can find some low hanging fruit to A/B test in your app. Here are some great examples of apps that have used psychology to boost their performance. 1 REMOVE NEGATIVE FEEDBACK Take inspiration from apps like Tinder and keep your users happy and pleased to improve their experience in your app. Remove negative feedback such as failure and rejection to keep the best mindset for the user. 2 USE SOCIAL PROOF Make sure your app looks real and used. No-one wants to use an app no-one else uses so do all you can to build a community that users will want to join. Basecamp tested this and saw impressive increases in their conversion rates 3 HEADLINE CURIOSITY Spend time making your copy in your app or on your app store listings interesting and appealing to your audience just like Upworthy. Run an A/B test for the best effect. МОBILE APPS 4 PERSONALIZATION Think how you use user data to provide a more customized and individual experience for your app users. Using personalization like Amazon, you can increase conversation rates by as much as 50%. 5 REWARD USERS Use rewards and giveaways in your app to entice users to be more active in your app. Free credit, unique content, extra levels.anything that can give a enrich their experience. Yelp does this with their Elite program as well as in app rewards for power users to build a community of dedicated users. O 6 CREATE URGENCY in Use notifications carefully and selectively for optimum impact. Apps like CSR Racing use a mix of time delays and push notifications to engage their users and turn them into active players. Bē ... in V f Be References: Sinch! https://www.psychologytoday.com/blog/happines s-in-world/201309/which-kind-feedback-is-best https://www.getvero.com/resources/email-mark eting-personalization-increases-conversions/ http://blog.crazyegg.com/2014/10/02/personaliza tion-conversions/ http://www.thewebpsychologist.com/