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3 Levels of Analytical Sophistication

3 2 LEVELS OF ANALYTICAL SOPHISTICATION Respondents fall into ANALYTICAL INNOVATORS three levels of analytical 11% sophistication depending ANALYTICALLY CHALLENGED on their mindset and 29% culture, their actions, ANALYTICS PRACTITIONERS 60% and their outcomes. ANALYTICAL ANALYTICAL ANALYTICALLY INNOVATORS PRACTITIONERS CHALLENGED - Strongly agree that analytics has helped improve their organiza- - Utilize data, mostly to - Struggle to use data beyond basic reporting and marketing applications address tactical and operational issues tions' ability to innovate Are not innovating with analytics at - Say analytics has helped create a the same level as competitive advantage analytical innovators to a great extent ANALYTICS. CREATES A COMPETITIVE ADVANTAGE HAS HELPED INNOVATION (Percentage indicating "to a great extent") (Percentage "strongly" agreeing) | 2% | 8% | 33% 9% 100% | 100% Analytically challenged Analytics practitioners Analytics innovators ANALYTICAL INNOVATORS: J CHARACTERISTICS SUPPORT VIEW CHALLENGE BELIEVE ARE OPEN the use of data as a the in the to new ways of thinking data an core asset status quo possible analytics ANALYTICAL INNOVATORS & THEIR DATA Analytical innovators use more of their data than other types of companies... HOW MUCH OF THE DATA GENERATED INTERNALLY DOES YOUR ORGANIZATION USE? 61% 60 46% 40% 50 45% 40 30 23% 22% 24% 20 9% 5% 9% 3% 2% 10 Not much Some A great deal All of it Analytics innovators Analytics practitioners Analytically challenged ... use analytics differently... WHAT ARE THE MAIN USES OF ANALYTICS IN YOUR ORGANIZATION? 41% 40 35% 34% 36% 34% 32% 32% 31% 32% 30% 30 28% 29% 30% 22% 22% 22% 20 17% 16% 10 Reduce Improve ─░ncrease Make real-time Identify Accelerate development markets of new products/ services enterprise resource customer new costs allocations understanding decisions Analytics innovators Analytics practitioners Analytically challenged ... and are more effective at capturing, analyzing, and deriving insights from their data. PERCENTAGE INDICATING THAT THEIR ORGANIZATION IS "VERY EFFECTIVE" AT EACH ACTIVITY 49% LLLL 50 45% 45% 41% 40 30 20 17% 18% 12% 14% 10 7% 6% 3% 4% Capturing information Aggregating/ integrating information Analyzing information Using insights to guide future strategies Analytics innovators Analytics practitioners Analytically challenged INSIGHTS FROM THE ANALYTICALLY INNOVATIVE "Everybody in the organization... has to be data-driven. Now, not everybody has to look at data, but everybody has to understand .each proposal for a new initiative or product feature has to come with a plan for measuring its impact on the PayPal customers and PayPal financials." data at some level." - Neel Sundaresan, senior director and head of eBay Research Labs - Veronika Belokhvostova, head of global business analytics, Paypal ebay PayPal "With our electronic medical record system, "Everything that we do is driven by analytics. We literally test every page, every new feature - there's nothing that we do where we don't understand the impact of what we've done." we've become much more data driven and analytics oriented. Pretty much every actor in the care delivery system is using the same record and entering information in the same place. That allows us to do some remarkable things ..." - Mandy Ginsberg, president, Match.com - Michael Johnson, director of the utility for care data analysis, Kaiser Permanente KAISER PERMANENTE. match.comf Ssas All Analytics In partnership with Brought to you by Source: 2013 Data & Analytics Global Executive Study and Research Report, "From Value to Vision: Reimagining the Possible with Data Analytics," MIT Sloan Management Review and SAS; results compiled from 2,500 survey respondents and 29 individual interviews

3 Levels of Analytical Sophistication

shared by dcassa on Jul 01
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Discovering how users of analytics fall into one of three categories in their ability to use analytics effectively.

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