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The 20-Minute (Or Less) SEO Audit Checklist

20-Minutes or Less SEO Audit Checklist 1 web Browser • You can expose crawling issues by disabling JavaScript and cookies in your browser settings. • Make sure that the website is not cloaking content. 3 Is your site TRUSTWORTHY?: 2 Homepage 2 1. Would you trust the information presented on this website? 2. Would you refer the website to a • First impressions are lasting impressions, so check your website meticulously for problems. 4 friend or relative? 3. Would you give the website your credit-card number? • Note any thoughts/emotions that run through you while examining the website. Find out why you feel negative or positive about different areas. Address problems. BBB. • Test for visitor-experience issues by turning JavaScript off/on on browser. • Make sure website does not have the following canonical issues: 1. WWW and non-WWW versions of your website 2. A homepage URL that redirects to another domain Maximize your site for 3. Title tags that are poorly written and/or duplicated elsewhere READABILITY: 1. Is content placement logical? 2. Are the text blocks too chunky? 3 Global Navigation 3. Are the columns too wide? 4. Is the line height appropriate? 5. Are there any distracting images? This is the set of links found in the navigation, header and footer bars. • Inspect your global navigation for missing or broken links with JavaScript turned off in your browser. 4 Categories & Subcategories [title], Title tags should be properly formatted for SEO best practices, keyword-specific and no more than 75 characters in length. • Every category/subcategory page should have a definable purpose. Then, justify that purpose with well-written content. [meta description]well-written descriptions can influence click-through rates, which is a confirmed ranking factor. • Evaluate the category/subcategory links for the following: 1. Do links point to the correct pages? 2. Is there excessive hyperlinking to irrelevant pages? 3. Is effective anchor-text nomenclature being employed for backlinks? OPEN SITE EXPLORER 5 Optimized Web Content http:// • Make sure the following elements have been optimized: 1. Title tags 2. Meta descriptions Search 3. URLS Metrics: 4. Alt-image tags 5. H1 & H2 tags 6. Limited use of Flash/Javascript Common indexation issues: Page Authority 1. Web page has a noindex tag. 2. A sitemap has not been submitted Domain Authority to the search engines. 3. Improper editing of robot.txt file. Link Root Domains 6 Off-Page SEO 4. Website has been banned from the SERPS by the search engines. Total Links Use Open Site Explorer to pull important metrics about the website. Compare the metrics to its competitors. Anchor Text Distribution of Inbound Links • Use a keyword-tracking tool to see that your whole website has been indexed, and that it ranks for competitive keywords. Facebook Shares Facebook Likes 8+ Tweets • Check for duplicate content because you don't want your open pages competing with each other, nor do you want your site penalized by search engines for plagiarism. Google +1 Infographic brought to you by: Finmotion hosting

The 20-Minute (Or Less) SEO Audit Checklist

shared by kcatoto on Jan 24
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Sniffing out most of a website’s basic search-engine-optimization problems can be done in 20 minutes or less if you know what you’re doing. Here are the essentials for an effective and fast SEO audit.


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