Click me

17 eCommerce Conversion Boosters by TemplateMonster

17 eCommerce Conversion Boosters W IMAGES K VIDEOS USE HIGH QUALITY IMAGES, АCTION SHOTS. UPLIFT CONVERSION BY Tips: • large enough • with zoom option • alignment • shadows 80% 64-85% of users are more likely to buy after watching a product video. Where to place: content part, search bar, final checkout page. ENGAGING COLORS AFFECT 85% OF SHOPPERS ATTRACT IMPULSE SHOPPERS SHOPPERS ON A BUDGET TRADITIONAL BUYERS PRODUCT REVIEWS SENSE OF URGENCY UPLIFT CONVERSION BY 10% LIMITED ITEMS = MORE VALUABLE It can be: • limited time offers & free delivery • special discount hours • stock meter 60% of shoppers consult reviews before buying. Tips: The correlation good/bad reviews should be 9 to 1. TRUST SEALS 48% of visitors rely on them. Uplift conversion by 4O% THE MOST POWERFUL: McAfee SECURE Verified SECURED PayPal VeriSign e TRUSTE ACCREDITED BUSINESS CERTIFIED PRIVACY CНECKOUT CLEAR CONTACT Tips: • isolate it • make it easy • editable • clutter free • one page • with better hierarchy • error field & validation • don't force people to register INFO • visible phone number •physical address • email address BOOST THE SITE'S CREDIBILITY Options to consider: progress bar, save for later, order summary. SHORT FORMS MULTIPLE PAYMENT OPTIONS Users are ready to pay more to save their time. Tips: Save users from the hassle Tips: show currency according to the visitor's origin. of filling in forms. GIVES MORE PERSONALIZED USER EXPERIENCE BETTER FILTERS IMPROVED SITE SEARCH THE WIDER THE CHOICE - THE HARDER IT IS TO CHOOSE 50% of people use search to navigate sites. Tips: provide better filters when you Tips: • use auto-suggest search • an automated drop-down menu of textual results offer more choices. FAST SPEED OF THE SITE LIVE CHAT 51% of U.S. buyers leave a slow site. 47% of users expect a site to load in 2 sec. 63% of clients return to a site with a live chat support. 38% of customers buy with a chat support. 1 SEC. DELAY = A LOSS OF 7% SALES 90% of customers consider it helpful. FREE SHIPPING is #1 criteria for making a purchase. Encourages 93% of customers to buy. In 2014, 63% of Amazon customers have joined it because of free shipping. SALE SECTION FOR SALES & SPECIALS UPSELLING & CROSS-SELLING Users show discount seeking behavior. BOOST AN AVERAGE ORDER SIZE 47% of buyers choose only discounted products. Tips: must be 60% cheaper than the offered product. 62% are looking for a sales & specials section, TABLE OF CONTENTS PRODUCT SHEET PAGES CHECKOUT PSYCHOLOGY SITE ISSUES TRUST & SECURITY SHIPPING, SALES & SPECIALS SOURCES: DESIGNED BY TemplateMonster

17 eCommerce Conversion Boosters by TemplateMonster

shared by YouLee on Dec 02
Improving conversion reminds doing a puzzle. To get the final picture (increased conversion rate) you have to put all pieces together. Multicolored puzzles of this infographic show actionable tips on ...


Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size