17 eCommerce Conversion Boosters by TemplateMonster

17 eCommerce Conversion Boosters W IMAGES K VIDEOS USE HIGH QUALITY IMAGES, АCTION SHOTS. UPLIFT CONVERSION BY Tips: • large enough • with zoom option • alignment • shadows 80% 64-85% of users are more likely to buy after watching a product video. Where to place: content part, search bar, final checkout page. ENGAGING COLORS AFFECT 85% OF SHOPPERS ATTRACT IMPULSE SHOPPERS SHOPPERS ON A BUDGET TRADITIONAL BUYERS PRODUCT REVIEWS SENSE OF URGENCY UPLIFT CONVERSION BY 10% LIMITED ITEMS = MORE VALUABLE It can be: • limited time offers & free delivery • special discount hours • stock meter 60% of shoppers consult reviews before buying. Tips: The correlation good/bad reviews should be 9 to 1. TRUST SEALS 48% of visitors rely on them. Uplift conversion by 4O% THE MOST POWERFUL: McAfee SECURE Verified SECURED PayPal VeriSign e TRUSTE ACCREDITED BUSINESS CERTIFIED PRIVACY CНECKOUT CLEAR CONTACT Tips: • isolate it • make it easy • editable • clutter free • one page • with better hierarchy • error field & validation • don't force people to register INFO • visible phone number •physical address • email address BOOST THE SITE'S CREDIBILITY Options to consider: progress bar, save for later, order summary. SHORT FORMS MULTIPLE PAYMENT OPTIONS Users are ready to pay more to save their time. Tips: Save users from the hassle Tips: show currency according to the visitor's origin. of filling in forms. GIVES MORE PERSONALIZED USER EXPERIENCE BETTER FILTERS IMPROVED SITE SEARCH THE WIDER THE CHOICE - THE HARDER IT IS TO CHOOSE 50% of people use search to navigate sites. Tips: provide better filters when you Tips: • use auto-suggest search • an automated drop-down menu of textual results offer more choices. FAST SPEED OF THE SITE LIVE CHAT 51% of U.S. buyers leave a slow site. 47% of users expect a site to load in 2 sec. 63% of clients return to a site with a live chat support. 38% of customers buy with a chat support. 1 SEC. DELAY = A LOSS OF 7% SALES 90% of customers consider it helpful. FREE SHIPPING is #1 criteria for making a purchase. Encourages 93% of customers to buy. In 2014, 63% of Amazon customers have joined it because of free shipping. SALE SECTION FOR SALES & SPECIALS UPSELLING & CROSS-SELLING Users show discount seeking behavior. BOOST AN AVERAGE ORDER SIZE 47% of buyers choose only discounted products. Tips: must be 60% cheaper than the offered product. 62% are looking for a sales & specials section, TABLE OF CONTENTS PRODUCT SHEET PAGES CHECKOUT PSYCHOLOGY SITE ISSUES TRUST & SECURITY SHIPPING, SALES & SPECIALS SOURCES: http://conversionxl.com/ways-to-increase-your-conversion-rate-right-now/ http://conversionxl.com/the-ultimate-guide-to-increasing-ecommerce-conversion-rates/ https://www.conversioner.com/blog/boost-ecommerce-conversion-rate https://www.pickaweb.co.uk/blog/35-rules-to-speed-up-your-website/ http://www.searchenginepeople.com/blog/25-conversion-rate-boosters.html https://vwo.com/blog/use-urgency-scarcity-increase-ecommerce-sales/ http://monetizepros.com/ecommerce/5-trust-badges-that-can-increase-your-conversion-rate/ http://blog.crazyegg.com/2014/08/22/trust-seal-ecommerce/ http://www.pixelz.com/blog/using-product-images-on-ecommerce-site/ http://unbounce.com/landing-page-articles/the-benefits-of-using-video-on-landing-pages/ https://www.conversioner.com/blog/color-psychology DESIGNED BY TemplateMonster