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The 12-Step Landing Page Rehab Program

the 12-step landing page rehab program ONE PAGE PER SOURCE DATA vs. CONVERSION OPTIMIZING YOUR MARKETING FUNNEL FOR HIGHER CONVERSIONS Long forms & personal questions increase the barrier to entry and can Use a unique page for each traffic source to maintain visual, tonal and content factors. It also allows lower conversion rate. Test different measurement of the best source. forms to balance data vs. conversion. PPC CLICK-THROUGH A/B TESTING EDIT RUTHLESSLY DESTINATION PAGE(S) 8 Your page can always be improved. Reading is effort and turns people Test your page design & messaging to away. Delete 50% of your page copy let it evolve over time. then remove half of what's left. CTA 1 Shopping Cart Banners 6 AD MESSAGE MATCH ENABLE SOCIAL SHARING 9. Ensure your upstream ad copy Provide mechanisms for people to Registration Form A matches your primary landing page share your page or save it for later. headline to provide reinforcement that Email CTA 2 the user made a 'good click'. TRUST & SOCIAL PROOF 10 Show live social streams and LEAD GENERATION CONFIRMATION PAGE CONTEXT OF USE testimonials to increase visitors belief 4 Show photo/video of your product or that you are trustworthy and likeable. service being used in real life. Social Media 10 Thank You 12 ONE PAGE - ONE PURPOSE 11 • download file • next step link VIDEOS INCREASE CONVERSION The principle of congruence states Videos on landing pages have been that each element of your page should • follow us on. shown to increase conversion rates support a single focused objective. by up to 80%. * POST-CONVERSION MARKETING 12 DIRECTIONAL CUES Leverage confirmation pages to 6. Use arrows, color, contrast and the INBOUND TRAFFIC further engage your new customers with free downloads, important A/B SPLIT POST-CONVERSION MARKETING OPPORTUNITIES PROMOTION SPECIFIC LANDING PAGE direct gaze human eyes (in photos) TESTING (CONVERSION OPPORTUNITY) to guide your visitors to the primary call to action (CTA) on your page. next-step links and options to follow you in other media channels. There are 2 primary types of landing page, click-through (generally used for ecommerce) and lead generation (to collect user data). The graphic above includes 2 CTA's (one for a click-through page and one for a lead gen page). Only use whichever is appropriate for your landing page type. Similarly, don't try to use all 12 ideas onto one page, choose appropriate content for your audience and product/service. - POINT OF CcONVERSION * from a study by Infographic by Oli Gardner - - The Landing Page Platform unbounce

The 12-Step Landing Page Rehab Program

shared by rmmojado on Jan 24
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You just passed the “unofficial” first test of landing page rehab, and now you’re ready to take 12 little steps that’ll lift you from that river in Egypt (denial?!?) to a higher place on the c...




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