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Zero moment of truth

Marketing ZNO Media Mosaic Dfferentiate yourseit Zero Moment of Truth Of zero Moment Truth Shoppers New Path Purchase INFORMATION SEARCH 52% 42% trust online ratings and reviews as most shoppers research influential in purchase 2. ALTERNATIVEEVALUATION about products decisions followed by advice from friends and 62% 21% family at 49% of shoppers search for deals online before at least half of their 37% shoppers read expert and user reviews of shoppers find online social sources an shopping trips influential driver when PURCHASEDECISION 21% making decisions Consumers are using shoppers visit price comparison sites and 14% search 7.9 discount coupons different media sources when shopping for products or services 4 24% POST-PURCHASEBEHAVIOR Company Website: 42% Global Search: Globally, 24% 50% of consumers engage in online search activity used social media to help make purchase decisions shoppers engage in digital post purchase behavior US Moms search The average shopper consults products on c ompany websites 2011, 41% In 10.4 Press Coverage: Twitter: 75% 66.9% US decision makers used LinkedIn for marketing sources prior to purchase twice as many as year ago 50%. You Tube: retail companies promoted brands through print media consumers use twitter to consumers find out products and services refer to YouTube for watching brand or product video in 2012 17% Google Plus: marketers in US use ZN Google Plus for marketing SMOT STIMULUS SECOND MOMENT OF TURTH Consumers become aware about a product through TV or newspaper ads FMOT FIRSTMOMENT OF TURTH Product is used, experienced 70% of buying decisions and reviews are shared TV, Smartphone and tablet Ads increase purchase intent by with others are made IN STORE 32% The brand interacts with the consumers write product reviews or comments online 46% of consumers shopper in store; the interaction is instantaneous, decisive and can be inflective for the brand trust TV Ads Sources: + Hipcricket "2011 Mobile Marketing Survey Research Brief" + Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S, April 2011 + Google, Zero Moment of Truth + Media Mosaic Differentiate yourself.

Zero moment of truth

shared by mediamosaiccom on May 13
With the advent of internet and world wide web, consumers have become powerful than ever before. They have access to the pool of information online and thus, this has changed the way they shop. They r...


Media Mosaic


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