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Your Most Valuable Shoppers

YOUR MOST VALUABLE SHOPPERS WHO ARE THE TOP DTC VWINE BUYERS? They make several purchases per year: They belong to multiple wine clubs: THE TOP 10% OF BUYERS PURCHASE OF CLUB MEMBERS BELONG 4.4 TIMES PER YEAR 17% TO MORE THAN ONE CLUB They buy from multiple wineries: 22.4% OF ACTIVE BUYERS MAKE DTC PURCHASES FROM MULTIPLE WINERIES THROUGHOUT THE YEAR LOYAL CUSTOMERS SPEND MORE REPEAT AND RETURNING CUSTOMERS MAY SPEND AS MUCH AS FIVE TIMES MORE THAN THE TOP 10% OF BUYERS REPRESENT 27% OF REVENUE NEW CUSTOMERS AMAZON PRIME TENDS TO CAUSE SUBSCRIBERS TO STOP SHOPPING ANYWHERE ELSE TOP DTC BUYERS ARE MOTIVATED BY SHIPPING INCENTIVES "SHIPPING INCLUDED" OFFERS OUTPERFORMED "20% OFF" IN A/B TESTING Shipping incentives Amazon Prime members are the are motivated to get their money's worth out of their membership fees new norm: IN DECEMBER OF 2013, 62.5% OF THE TOP 1,000 ONLINE RETAILERS OFFERED FREE SHIPPING (either on all orders or with a minimum purchase) 463RIX IS A “SHIPPING INCLUDED" PROGRAM FOR THE WINE INDUSTRY Customer loyalty is essential to success for every winery. In a world of so many choices, we'd like to help drive some of those loyal customers back to your website. 46Brix is just the vehicle to do that! SOURCES: Vin65 Platform stotistics Internet Retailer e-retailers-are-more-generous-free-shipping-offers Adobe Digital Index report released in July 2013 Time you-to-stop-shopping-anywhere-else/ Time bigger-more-powerful-more-profitable-than-anyone-imagined/ WD WINEDIRECT SELL MORE WINE

Your Most Valuable Shoppers

shared by KaylaPerry on Apr 02
Direct-to-Consumer wine buyers often share the following characteristics: 1) they purchase frequently, 2) they belong to multiple wine clubs, and 3) they purchase from multiple wineries throughout the...


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