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Your Brand: Build it and They will Come

Take Your Brand Seriously: WHY YOU NEED TO. OPTIMIZE YOUR BRAND Are you building your brand every day? If you're not taking your brand seriously, then your potential customers won't take your business seriously either. In today's competitive market, you just can't let that happen. You need to build & boost your brand. KNOW YOUR TARGET CUSTOMERS AND BUILD YOUR BRAND'S PERSONALITY AROUND THEM DIMENSIONS OF BRAND PERSONALITY Jennifer Aaker SINCERITY Domestic, Honest, Genuine, Cheerful EXCITEMENT Daring, Spirited, Imaginative, Up-to-date COMPETENCE Reliable, Responsible, Dependable, Efficient SOPHISTICATION Glamorous, Charming, Romantic RUGGEDNESS Tough, Strong, Outdoorsy, Rugged BUILD YOUR BRAND SLOWLY BUT SURELY –- OR FAST AND STRONG. EITHER WAY, YOU HAVE TO BUILD IT. THE BRAND PYRAMID Milward Brown REVENUE POTENTIAL BONDING ADVANTAGE PERFORMANCE RELEVANCE PRESENCE LOYALTY CONNECT YOUR BRAND TO YOUR CUSTOMERS 92% of global online consumers want to do business with brands that 62% share their beliefs (Edelman) of your potential customers prefer to buy new products 69% of global consumers trust product information on branded websites in 2013, up from 60% in 2007 (Nielsen) from familiar brands 47% of global online consumers want brands to be more transparent about how their products are made and sourced rather than switch to a new one. (Nielsen) (Edelman) YOU NEED TO MARKET YOUR BRAND TOO! Brand awareness is the No. 1 goal of content marketing, according to 79% of respondents (Content Marketing Institute / MarketingProfs) 63% of marketers planned an increase in brand advertising budgets of marketers cite brand 78% awareness as a primary objective for their mobile advertising campaigns (CMO Council, Nielsen, Vizu) planned an increase in brand 20% spending by at least 20% (CMO Council, Nielsen, Vizu) of marketing companies integrate 42% digital and brand strategies (Compete) (Association of National Advertisers) WHAT STOPS BUSINESSES FROM BUILDING THEIR BRAND CHALLENGES CONTENT MARKETERS FACE (Content Marketing Institute / MarketingProfs) 52% 51% 49% Producing Enough Content Producing the Kind of Content that Engages Lack of Budget FUNCTIONS THAT MARKETERS OUTSOURCE THE MOST (Content Marketing Institute / MarketingProfs) 64% 54% WRITING DESIGN HOW TO SERIOUSLY BUILD YOUR BRAND? GO FOR PROFESSIONAL DESIGN FOR CREDIBILITY YOUR WEBSITE of all the factors mentioned for 94% rejecting or mistrusting a website were design-related (Trust and Mistrust of Online Health Sites) 75% of web users admit making judgments about the credibility of an organization based on the design of its website (Standford Guidelines for Web Credibility) WEBSITE SECTIONS THAT DRAW INTEREST FROM VIEWERS: (Standford Guidelines for Web Credibility) Users spend time focused on this area before moving on LOGO 6.48 seconds MAIN NAVIGATION MENU 6.44 seconds SEARCH BOX 6 seconds MAIN WEBSITE IMAGE 5.94 seconds WRITTEN CONTENT 5.59 seconds BOTTOM SECTION 5.25 seconds GET EXPOSURE VIA PPC REMARKETING YOUR BRAND EVERYWHORE You can use Pay per Click Remarketing to display your ads to people who have left your website and have not converted into customers. Research shows that simply displaying them can have an effect on viewers. Plus, Google Display Network has a very wide reach. GOOGLE DISPLAY NETWORK REACHES 90% OF GLOBAL INTERNET USERS "(THE) AD WAS UNCONSCIOUSLY PROCESSED AND (Google Benchmarks and Insights) DID INFLUENCE ATTITUDES TOWARD THE BRAND" THE GOOGLE DISPLAY NETWORK SERVES 180 BILLION IMPRESSIONS EACH MONTH OR ABOUT 6 BILLION A DAY IMPRESSIONS (International Jounal of Electronic Commerce) ONLINE ADS, ON AVERAGE, SUCCEED IN INFLUENCING BRAND ENGAGEMENT AND OPINION, PARTICULARLY FOR AD RECALL AND MESSAGE ASSOCIATION (comScore) (Nielsen) USE SOCIAL MEDIA TO INFLUENCE FOLLOWERS Optimize your social accounts' design and content and start engaging with potential customers. of fans of brands on Facebook of active Twitter users follow 85% 51% recommend brands to others companies, brands or products on social networks (Syncapse) (Edison Research) f 60% Facebook fans and Twitter followers are more likely to of Twitter users say they use E 79% Twitter to learn about products and services recommend those brands since becoming a fan or follower (Chadwick Martin Bailey / IModerate Research Technologies) (Edison Research) GENERATE BUZZ AROUND YOUR BRAND IN YOUR LOCALITY AND NICHE Optimize your local listings and publish engaging content that turn visitors into customers and loyal customers. bing foursquare facebook Places Google places LOCAL LOCAL SEARCHES END IN A PURCHASE (15miles, NeustarLocaleze, comScore) 78% 59% 77% with mobile phones with PCs and laptops with tablets PUT OUT PROMOS TO DELIGHT CUSTOMERS WITH YOUR BRAND AND INCREASE PURCHASE RATE AND LOYALTY! PROMOS! MANAGE YOUR ONLINE REPUTATION Online Reputation Management (ORM) ensures that your brand has 5-star rating and is constantly prepared for negative content. Publish genuine positive reviews and positive content about your brand. 92.5% of adults regularly or occasionally research products online before buying them in a store (BIG Research) 92% deemed customer reviews as "extremely" or "very" helpful (eTailing Group) 71% of users change their perception of a brand after seeing a brand's response to a review (Bazaar Voice) 70% of global consumers trust online consumer reviews 14% of Internet users believe they have been negatively impacted by (Nielsen) the online activities of others (Microsoft) USE VIDEO & ARTICLE CONTENT TODAY! According to CopyPress, featured articles (62%) and video (51.9%) generate the most attractive ROI for marketers. CMI and MarketingProfs agree. TOP 5 FORMATS USED FOR CONTENT MARKETING (Content Marketing Institute / MarketingProfs) 84% (84%) (78%) (70% 69% SOCIAL MEDIA Other than Blogs ARTICLES ON YOUR WEBSITE E-NEWSLETTERS VIDEOS BLOGS WRITE & SHARE ARTICLES TO INTRODUCE YOUR BRAND 80% of business decision makers prefer to get company information in a series of articles versus an advertisement GfK 70% of consumers prefer articles over advertisements when it comes to getting to know a company (Content Plus) 78% 79% 72% of consumers believe that companies that provide content are interested in building good relationships (TMG Custom Media) of marketers say their organizations are shifting to branded content (Forrester) of marketers rate branded content as more effective than magazine ads (Custom Content Council) 90% of global online consumers want brands to share content online (Edelman) REACH OUT TO YOUR TARGET MARKET WITH VIDEOS 90% of consumers watch online videos (Accenture) 25-34 age group watches the most online videos Blog posts with video attract 3x more inbound links (comScore / Nielsen) (Moz) Introductory emails with a video have 96% higher click-through rate Internet video traffic will be 69% of all global consumer Internet traffic in 2017 (Implix) (Cisco) of mobile video viewers 92% share videos with others Enjoyment of video ads results in a 139% increase in brand association (IAB) (Unnuly) INFLUENCE PURCHASE DECISIONS WITH VIDEOS 24 96% of consumers surveyed found videos helpful for making online purchase decisions (Animoto) | 71% of consumers said watching a corporate video left them with a positive impression of the brand of consumers say that watching product videos makes them more confident in online purchase decisions 57% (Animoto) (Invodo) are more likely to buy a product or sign up for a service after watching a branded video that explains the product of executives would rather 73% 59% watch videos than read text (Animoto) (Forbes) Visitors who view product videos are 85% more likely to buy than visitors who do not Enjoyment of video ads results in 97% increase in purchase intent 85% 97% (Internet Retailer) (Unruly) TAKE YOUR BRANDING SERIQUSLY! We will give you free consultation on building and optimizing your brand. CALL US NOW OR SEND US A MESSAGE SO WE CAN SCHEDULE YOUR FREE CONSULTATION. BRAND DEVELOPMENT

Your Brand: Build it and They will Come

shared by s3optimization on Jun 30
Ever wondered why branding is so important? When done correctly, branding can not only produce more customer awareness, but also more leads. Check out the infographic or watch this video to lear...


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