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Your 6 step rebranding road map

Wheelhouse ADVISORS Your 6-Step Rebranding Roadmap Rebranding can make or break you – but it's an essential part of keeping your brand up to date. Get it right and you'll reap huge benefits. Follow these 6 steps for a successful, lasting rebrand! 1. MARKET RESEARCH Examine your direct and indirect competitors to mine good ideas and identify potential points of difference. Create Buyer Personas – semi-fictional representations of your ideal customers based on real data about your existing customers. Identify industry trends. 2. MARKET OPPORTUNITY Understand how much market share you have and set future objectives. Calculate available market share. Create a point-scoring system for your leads. Interview prospects. These potential customers will give you a good idea of what might help you grow your sales. 3. INTERNAL DATA Hold interviews with employees and partners. These are the people who really 'own' your brand and their insights will help build a brand that's authentic and Identify wins and losses - build on past successes, learn from past failures! Clearly define your customer and sales lifecycles. inclusive. 4. COMPANY STORY Define your value proposition: what problems do you solve? Why is your product/service unique? Examine and integrate your company history. Look at your current messaging. What does it do well? What could it do better. Define a personality and tone – if your brand was a person, how would he/she look, dress, sound, act and communicate? Differentiate. Draw a line in the sand and embrace the new you! 5. INTERNAL MESSAGING Your brand is most alive INSIDE your company, so make sure it's rolled out, understood and embraced by all internal stakeholders. Write your elevator pitch. This will allow you – in just 30 seconds or so - to identify who you are, what you do and what sets you apart. Create a list of FAQS to allow team-members to brush up on their product/service knowledge. Define your foundational messaging and benefit statements and communicate these clearly. 6. EXTERNAL MESSAGING Roll out your messaging to both prospective and current partners. PROSPECTS: Create marketing collateral aligned with new branding. SEO. Make sure your site is optimized for keywords aligned with new brand. CURRENT CUSTOMERS: Deliver an online experience that fits. Build trust and social proof with testimonials. Adjust internal documents for consistency – letterheads, memos, invoices, website. Everything! Create and implement customer service scripts to ensure brand voice consistency. Keep ongoing customer relationship notes to ensure a seamless experience and build lasting relationships. END Your rebrand is well-researched, properly implemented and lasting. Great job! GET THE FULL STEP-BY-STEP GUIDE TO REBRANDING YOUR BUSINESS AT www.WHEELHOUSEADVISORS.NET Wheelheuse ADVISORS

Your 6 step rebranding road map

shared by Wyzowl on Jan 13
So, you've been thinking about rebranding... But you're not sure whether it's a good idea or how to go about it? Luckily, Wheelhouse Advisors have put together a full step-by-step guide to rebrand...



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