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Yesmail Interactive: The Power of Mobile

yesmail Smart phone and tablet ownership is booming, and there is no doubt that it's changing the way we shop. But to what extent will mobile devices INTERACTIVE change consumer shopping behavior? Let's find out. The Power of Mobile Mobile Ownership Skyrockets 85% of people own a cell phone 61% own a laptop only 60% own a bike 45% and counting own a smart phone Mobile Laptop In 2015, mobile internet will surpass laptop internet. Mobile is now 21% of all traffic to e-commerce websites, but mobile influences more than e-commerce... ...because mobile device owners shop more often: shop online at least once at least NO MOBILE once a week a month DEVICE 32.6% 9.9% shop online at least once at least SMARTPHONE once a a month week or TABLET, 42.9% 16.5% I wonder if Amazon will ship out here? Mobile device owners shop more often, but the PC is still their preferred purchase tool Device used to complete purchase Rarely 27% 11% 3% Occasionally 22% 14% 19% Frequently 9% 9% 34% All the time 10% 6% 42% Mobile shoppers love a bargain... Mobile to save! 41% made a purchase because of an email promotion they received on their mobile phone 37% made a purchase W because of a social media promotion received on a mobile phone www32% more profit generated than desktop shoppers over 2yr. period Can... almost reach... bargains Most influential promotion based on consumer survey Percent Off Free Shipping 3rd 2nd Money Off Buy One, Get One Free th Gift with Purchase Reward Points 5th th SPACE 0EALS I'm feeling a bit like Pluto. Mobile device owners are 111 also savvy in-store shoppers! 63% compared in-store price to web price 47% looked for a product review while in store websites used in store: Store's website... 52% Competitor's website.. Shopping comparison site.. 21% Store's mobile app... Competitor's mobile app..9% 36% 15% 3 out of 5 in-store shoppers will leave and purchase a product online for as little as a 5% discount, exemplifying the showrooming phenomenon. But it's not all bad news. Almost one third of shoppers that used a retail store as a showroom ended up buying from the retailer's own website. Mobile device owners are also more likely to interact with brands on social media: no mobile device own smart phone or tablet 17.9% 26.9% You Tube 59.7% have liked a brand on Facebook D 29.7% have commented on a brand's Facebook page 2 25.4% have asked a friend for product recommendation 17.3% have watched a brand's Youtube video 16.3% have written a review 15.3% have pinned a pròduct on Pinterest 13.9% have followed a brand on Twitter @ 9.1% have tweeted about a brand Want to learn how consumers are going to use mobile, email, and social media to power their holiday shopping? Check out the full report! at yesmail INTERACTIVE Powering Intelligent Interactions References 1 2 3 4 5 Custora study, as reported by Internet Retailer, Retailers reap more profit from mobile shoppers, May 2012 6 Foresee, Managing Forward: Analytics to understand the cross-channel customer report, Spring 2012 7 GroupM Next White Paper. Showrooming and the Price of Keeping Buyers In-Store, 9/5/2012 8 Vibes, Mobile Consumer Report: Understanding the Showrooming Shopper, 9/12/12 Everything else - Yesmail Interactive 2012 Holiday Shopping Survey -----------

Yesmail Interactive: The Power of Mobile

shared by Yesmail Interactive on May 08
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We live in an increasingly connected, always-on world. And there’s no looking back. Mobile devices have changed the way we go about our fast-paced lives, namely our shopping. After surveying 500 con...


Gregg Hecht


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