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The Year of the Social Small Business

in :THE YEAR OF THE SOCIAL SMALL BUSINESS How small businesses are making things happen on social media SMALL BUSINESSES ARE DRIVING THE ECONOMY They're job creators Small businesses create 6 out of every 10 new jobs and money makers North American small businesses contributed $3 trillion in revenue last year $3 trillion AND, TO HELP POWER THEIR SUCCESS, THEY'RE GETTING SOCIAL Most small businesses are using social media ... 9 in 10 SMBS use or plan to use social media making plans .. and, they're using it more every day. More than half of SMBS in have increased spend on social media compared to the prior year; higher than that of any other marketing channel, including email marketing and events Why? It solves for their top business challenge Nearly 2 in 3 SMBS state their #1 challenge is attracting new customers 94% of SMBS leverage social media for marketing 61% find that social media solves the problem by helping to gain new customers But social isn't just for marketing, it's also for learning 49% Small businesses use social to learn for several key reasons Access to a network of SMBS use social media for learning of peers to ask questions or get recommendations Learn from experts in their industry Obtain learnings, insights, or best practices Find information FAO and opinions to answer their questions WHEN IT COMES TO HYPER-GROWTH COMPANIES, SOCIAL IS MORE IMPORTANT THAN EVER They invest in social more than any other channel % of hyper-growth companies that have increased spend in a marketing channel 73% 72% 59% 57% 47% Social media Email Events Online ads Offline ads and social ads marketing and, they find social to be very effective in achieving their marketing goals % reporting that social media is effective for Branding Word-of-mouth Content marketing Lead gen 90% 88% 89% 82% LINKEDIN ENABLES SMALL BUSINESSES TO ATTRACT AND ENGAGE CUSTOMERS AT SCALE Credibility 3 in 4 agree LinkedIn allows them to build credibility Context Over 2 in 3 agree LinkedIn provides a relevant context to promote and advertise their company in Connection Community Nearly 2 in 3 agree LinkedIn provides access to a broader community of other companies to seek opinions and recommendations Nearly 2 in 3 agree LinkedIn allows them to connect and generate leads with potential new customers Learn how to get the most out of LinkedIn for your small business. Visit us at Figures are based on a study conducted in November 2013 by LinkedIn in partnership with TNS, and refer to North American businesses only. SMB: Small Businesses ($1M - $9.9M revenue) and Medium Businesses ($10M - $49.9M revenue). Hyper-growth: SMBS that report a significant increase in revenue YoY. Additional source: SBA Office of Advocacy. Linked in. Small Business

The Year of the Social Small Business

shared by taniacreative on Feb 25
Small businesses make the US economy tick. They create six out of every ten new jobs, and pumped about $3 trillion into the economy last year. If you’re a small business owner, you should stand tall...



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