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Would your brand survive on a desert island?

WOULD YOUR BRAND SURVIVE ON A DESERT ISLAND? PicCollage asked users: If you were stuck on a desert island, what snack would you want every day?" and did a tally one week later. Fun Fact: 60 million people have installed the PicCollage collage creation app. 87% are female, median age 19 BRANDS FAIL 28% Generic foods were mentioned 2.6 Brand times more than brands. Often, no 72% brands were mentioned in a generic category. Generic BRAND RANKING Starbucks is the clear brand winner. 'coffee' wasn't even mentioned. Starbucks owns the category. NOT A SINGLEPIZZA BRAND MENTIONED! WHERE'S THE PIZZA? 2ND PRIZE: NUTELLA..NUFFSAID We don't know if it's a Little Caesars religion or an addiction. Round Table. .or both. PIZZA PIZZA PAPA JORIES Pizza nutella nutella HONORABLEMENTION:BEN & JERRY'S Ice cream was the 3rd most popu- lar overall. Ben & Jerry's was the only ice cream brand mentioned. Joln Dur Join Our Core Join Our Businesi Competter BEN&JERRY'S Core GRATS Dough e Whammy EMPAC Generic ice cream was mentioned 16 times more than Ben & Jerry's FRIED CHICKEN = KFC The colonel would not sur- vive on the island long. KFC was the only chicken brand mentioned. D WAN STARBUCKS CUZ SERENEKS>>>> IF YOU WERE STUCK ON A DESERT ISLAND, WHAT SNACK WOULD YOUVANT Generic chicken was mentioned 26 times more than KFC EVERYDAY? (YOU CAN ONLY CHOOSE ONE! Contest TALK PIZZA TO ME Enter by May, 26 Most creative entries get a shout out! DIZZA DARADISE PicCollage is the easiest way to create a collage. PicCollage has 60 million installs and ranks in the top 10 on iOS and Android in the photo & video category. PiclOLLAGE To start owning your product category, contact: [email protected] Watermelon Nutella Strawberries Fried Chick en Domino's Ice Cream. Pizza Starbucks

Would your brand survive on a desert island?

shared by PicCollage on Jul 28
Brand Loyalty: Would your customers choose your brand to take to a desert island? We asked our 60M users that question. Most brands failed.


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