Transcript

The World's Greatest Social Media Marketer

Gone are the days when social media was a curious little sandbox marketers would play in when time allowed. Today, social media is every bit as integral to your online marketing initiatives as your website.

Companies that have staffed up and stepped up to make social media marketing a meaningful element of the brand experience are seizing advantages that megadollars can't buy.

They're refraining from using megaphones to shout out messages, and they're done trying to dictate the destiny of their public relations with press releases.

They're doing exactly what has to be done to create kinship with the customer. They're letting the customer lead.

It's new turf. No rulebook has all the answers. And defining what it takes to be great is no easy feat.

However, we thought we'd try. We took a good hard look at some of today's best and came up with 10 super powers we believe the caped crusader of social media marketing could claim.

To learn more about them, check out the following infographic designed by Seth Price of Placester for Feldman Creative and MarketingProfs, based in part on "Meet the World's Greatest Social Media Marketer."



Read more: http://www.marketingprofs.com/chirp/2013/11388/10-super-powers-of-the-worlds-greatest-social-media-marketers-infographic#ixzz2c35azFIX 10 SUPER POWERS OF THE WORLD'S GREATEST SOCIAL MEDIA MARKETER LISTENING RESPONSIVENESS She's a relationship builder, a friend. She aims to engage. Ask a She listens. She asks questions. Then she listens some more. question or make a comment and she's right on it. NURTURING PATIENCE She doesn't try so hard to sell stuff. She's a nurturer and aims She's never pushy. She knows the path to social media marketing success takes time. to be relentlessly helpful. SHARING WRITING She's humble, generous and always eager to recognize and share the work of experts. Her prose is provocative. She writes with confidence and humility. She's humorous, but taken seriously. LEADERSHIP Your social media NEWSWORTHY superstar empowers people and builds a tribe of like-minded She makes news, but also acts as a curator. She's always topical and never predictable. professionals. ENGAGING UNPRETENTIOUS She knows what it means to network online and off. She actually connects by phone and mail. No veils. No BS. She's who she is. Sincere. Genuine. Honest. 83% of consumers say social media interaction increases the likelihood they'll purchase from the company. The importance of a personal touch: Auto-posting to Facebook decreases likes and comments by 70%. Social media users who receive great service tell an average of 42 people. ENGAGES VWITH EDUCATIONAL AND ENTERTAINING CONTENT CONCISE BUT PROVOCATIVE BOLD BUT HUMBLE CONFIDENT BUT OPEN-MINDED ALWAYS OCCASIONALLY BUT PROFESSIONAL HUMOROUS Resources http://www.parature.com/j-d-power-report-social-marketing-social-customer-service-increased-purchase-intent/#more-10459 http://www.business2community.com/facebook/facebook-marketing-statistics-you-need-to-know-0289953 http://thesocialskinny.com/99-new-social-media-stats-for-2012/ http://thenounproject.com/noun/flame/#icon-No2318 http://thenounproject.com/noun/speed/#icon-No12193 http://thenounproject.com/noun/key/#icon-No4010 http://thenounproject.com/noun/pencil/#icon-No347 http://thenounproject.com/noun/leaf/#icon-No1825 presented by creative Placester infographic presented by Cre MarketingProfs" http://www.marketingprofs.com http://feldmancreative.com/ https://placester.com/real-estate-marketing-academy/ © 2013. All Rights Reserved.

The World's Greatest Social Media Marketer

shared by barryjfeldman on Aug 14
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How do you become the world's greatest social media marketer? Develop this set of skills and take advantage of their super powers.

Publisher

FeldmanCreative

Designer

Placester

Category

Business
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