Word of Mouth Marketing

WOMM Word of Mouth Marketing WOMM or word of mouth marketing is an unpaid form of advertising in which unpaid customers who are satisfied with a product or service voluntarily tell others about it. According to numerous studies, it is one of the most effective forms of marketing. PURCHASE INFLUENCE WORD OF MOUTH Word of mouth is still the most influential factor in 54% driving purchases. Radio Spot Television Ad Mailer 27% Positive word of mouth cutpaces negative by a 6 to 1 ratic. Trust me! 76% of Americans talk about brands in a typical day. Google facebook. twitter Coca-Cola Red Bull DisNep SAMSUNG An average of 10 brands are mentioned every day, and 70% of brand mentions include a recommendation. In the oft-maligned wireless industry, an average of 41% of customers of companies like AT&T, T-Mobile, and Verizon are “promoters." They're highly likely to recommend the companies they do business with. More than 90% of all consumers report that a word of mouth recommendation is the leading influence on their purchase behavior. 90% In collaboration with: Ambassador WOMMA referral marketing software getAmbassador.com Sources: Experian Simmons | Keller Fay TalkTrack | Media Vast Keller Fay Group Study | R. Owen & L. Brooks, Ph. D