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The Woodbury Study Online Reviews

THE WOODBURY STUDY ONLINE REVIEWS How they are viewed by business owners and consumers Only Out of 761 454 qualified total responses THE RESPONDENTS What is your role within your company? What is your age? 35 r 30 아 17.8% General Manager 25- 12.3% Marketing Manager 49.8% Business Owner or Partner 2 아 15- 20% Executive 10- 35-44 65-74 25-34 45-54 18-24 What type of insustry is your company in? 0% 5% 10% 15% 20% 25% 30% Other (please specify) Marketing Services Health/Medical Manufacturing Financial Services (i.e. Insurance) Real Estate Construction/Remodeling Automotive General Merchandise Restaurant/Food Industry Education Entertainment/Recreation Legal Services Transportation Services Hospitality/Hotel Childcare/Elderly Care Pet Care 14.3% Less than $1,000 26.3% Greater than $100,000 15.5% $1,001-$5,000 What is your annual marketing budget? 13.9% $50,001- $100,000, 12.4% $5,001-$10,000 17.5% $10,001-$50,000 Survey Sources: E Reviewinc Blog wwp WorldWidePannel lin Linkedin Email Lists MBA Student Contacts Facebook THE FINDINGS How do you monitor your customer satisfaction? ***** 74.8% monitor customer 32.3% still use old fashion paper surveys and suggestion boxes! satisfaction in some form If your overall business rating went from a 3.5 star to a 4.5 star rating on review sites, how much more revenue would you expect? 68% expect revenue to increase by at least 5% 39.5% expect revenue to increase by 10% or more 49.2% Monitor Reviews at least 2X/Month How do you currently 50.8% Do not Monitor Reviews monitor online reviews about your business? How many business owners believe reviews affect them? Importance of Reviews: 6% 13% Somewhat \Important/ Not Important Very Important 3.25 3 30% Important Important 51% Somewhat Important Very Important Not Important When prompted to respond about the impact of reviews, respondents indicated a far greater value – both in importance AND economic value. This survey shows that reviews are not yet top of mind for business owners and executives. Source: O Reviewlnc WHERE REVIEWS MEAN BUSINESS 75+ 55-64

The Woodbury Study Online Reviews

shared by InfographicMarketing on Jun 26
The results of the Woodbury University Study on Online Reviews.


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