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WOMENK!ND Profit from the wisdom of women Women control $7 trillion of consumer purchases. Men account for less than $2 trillion. Our Raison d'être $113B Why marketing often misses the mark 91% Our Clients MOISTURIZER . 85% of women think advertisers each year is wasted - simply don't understand them. because women can't relate D AMERITRADE WATER to the message. women & co. of consumer of creative DSW purchases are made by women departments are TRASH men BEK food network NBC UNIVERSAL insight-execution Magic happens Aligns with brand ambition When human ambition cítì WomlntuitionSM The Insight Engine that never rests... Muses The Insight Drives Everything MasterCard WomlntuitionSM is an exhaustive, in-depth and on-going study designed to reveal how women really think, feel, and act. The results have had a profound impact on our marketing philosophy and provide valuable roadmaps from how communication with women can be better. The Muses are our exclusive "insight engine" of 200 dynamic Phase I Phase II Phase III Phase IV Phase V female influencers. This is no ordinary type of research. The Muses help our clients peer into the future and stay ahead of drīve the unpredictable and powerful social, cultural and economic Immerse Illume Weave Motivate Reflect developments that rapidly transform women's LOVE Developmental Psychology Consumer Behavior & Media Studies WITHOUT BOUNDARIES attitudes Activity: •Unify Analyze · Benchmark and Activity: Evaluate Activity: • Position Activity: Activity: • Create Listen 48 hours from Inquiry to Insight Cognitive Science Evolutionary Psychology sensibilities. They WK! Female • Assess • POV Design Optimize Insight · Behavior • Maximize Develop Deploy Enlighten Feminist Theory & Psychology Social are our secret • Master • Voice Psychology weapon for discovering the driver of engagement that will get other women talking We give 5% of our profits to charity! Clinical Neuroscience Psychology Output Output Output Output Output Crystal The BIG Brand and Motivating Insight Brand Clear Creative Business Womlntuition SM %3D Elements Objective Idea Excellence about your brand. Agency Capabilities SOCIAL MEDIA INNOVATION RESEARCH BRAND IDENTITY COMMUNICATIONS RETAIL STRATEGIC PLANNING CONTENT & CREATIVE Full Qualitative & Business Planning Strategy Development Campaign Development Corporate Communications Speech Writing eam Building Business Model Evolution Corporate Identity Development Logo Design Brand Positioning Shopper Marketing TV/Radio New Product Development Quantitative types In-Store Collateral Marketing Plan Development Brainstorm Workshop Development & Facilitation Channel Planning Print Segmentation/Concept Testing/Tracking Digital Pre-press & Full Production Promotion/Experential Word of Mouth Design Event Planning & Execution Messaging and Blogging CRM WomlntuitionSM & Muses


shared by thecuriouscreative on Nov 13
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I designed this infographic for Womenkind, a female-owned agency that helps brands reach their female targets.




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