Winning the Content Marketing Game

kapost saleyfirce HOW TO WIN THE CONTENT MARKETING GAME START 91% of B2B marketers use PLAYERS content marketing DIFFICULTY: Ч: 32x 21% Only 4% of B2B content marketers are "true masters of content marketing." Only 32% of marketers say they are effectively executing enough content. Only 27% say they are effectively tracking content utilization metrics. YOUR OBJECTIUE The first step in the content marketing game is to choose your mission. What objectives matter most to your organization? TOP GOALS FOR B2E CONTENT MARKETERS 82 74% BRAND AWARENESS LEAD GENERATION CUSTOMER RQUISITION LEVEL 1 UNDERSTAND YOUR AUDIENCE Create personas for your target audience, and identify common interests, needs, and questions at each stage of their purchase journey. PLAYER STATS The most effective companies are nearly 2x more likely to align content development with both persona and funnel stage. SKILL AUDIENCE LEVEL 2 DI IUER R EUANT CONTENT Based on your knowledge of personas, create and distribute content that's tailored to specific buyers. PLAYER STATS Between 60-70% of B2B content goes unused. The most cited reason is that the SKILL topic is irrelevant to the buyer audience. AUDIENCE LEVEL 3 MASTER YOUR CHANNELS B2B buyers get information from more sources than ever before. Test different channels, and focus on the ones that reach and convert your target audience. PLAYER STATS 68% of B2B buyers said the number of SKILL sources used to research and evaluate a purchase increased last year. AUDIENCE LEVEL 4 SALES ENABLEMENT Work with sales to establish a process for sharing new buyer-centric content, assessing content needs, and evaluating performance. PLAYER STATS The most effective companies are 14% more likely to align content marketing SKILL efforts with sales methodology. AUDIENCE LEVEL S CREATE A CONTENT OPERATION As you scale your content operation, you need to create well-defined processes and workflows for aging and analyzing content. This keeps you focused on initiatives that will help you meet your goals. PLAYER STATS SKILL AUDIENCE Companies with a content 24% 512: 6x operation experience: Increase in productivity Increase in marketing qualified leads the revenue lift from content marketing CONTENT IS AT THE CENTER OF MARKETING SUCCESS. IT'S TIME TO ESTABLISH THE OBJECTIVES, PROCESSES, AND OPERATIONS YOUR COMPANY NEEDS TO BE COMPETITIVE. READY? GAME ON! Sources: Content Markeling institute Forrester Research Aberdeen Group SiriusDecisions kapost saleyforce Kapost Mainstay