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Will Mobile Advertising Exceed Desktop Advertising?

WILL MOBILE ADVERTISING EXCEED DESKTOP ADVERTISING? PEOPLE SPENDING MORE TIME ON MOBILE DEVICES of cell phone owners use their 60% phones to access the internet. of the time, people use mobile to read 40% news and information. 1 MIN. г мIN. 3 MIN. 1/3 minutes consumers spend online are via mobile. 2015 By 2015, mobile search is expected to exceed desktop search. 2016 30% By 2016, expected to exceed desktop by 30%. DESKTOP SEARCH MOBILE SEARCH MOBILE ADS ARE CHEA PER ADVERTISING COST Google's advertising growth is slowing and the company is making less money from each ad, in large part due to mobile. 2/3 Mobile ads are half to two-thirds cheaper than desktop ads. Tablets and smartphones made up over one-third of total clicks on Google in Q3 2013. GOOGLE STILL HAS THE LION'S SHARE OF DIGITAL AD SPEND: 41% 53% of digital ad revenue of mobile SOURCES: http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile.aspx http://kevin.lexblog.com/ 2013/10/25/mobile-vs-desktop-where-are-people- reading your-law-blog http://internet2go.net/news/data-and-forecasts/without-apps-local-mobile- search-queries-wont-beat-pc-3-years http://www.nytimes.com/2013/10/18/technology/google-results-top-wall- street-expectations.html http://www.emarketer.com/Article/Google-Takes-Home-Half-of-Worldwide- Mobile-Internet-Ad-Revenues/1009966#jt9pG1GYQ3JdFG14.99 http://www.thesearchagency.com/news-views/press-releases/ 20131610- smartphones-tablets-one-third-of-google-total-clicks.html http://www.iab.net/about_the_iab/recent_pres Developed by: * HubShout ONLINE MARKETING SOLUTIONS

Will Mobile Advertising Exceed Desktop Advertising?

shared by HubShout-Info on Nov 06
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People have started noticing banner ads on Google's search results page for certain search queries. This is unconventional for Google, so why are they testing these banner ads out? Right now, they hav...

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