Why Zemanta's Content Recommendation Network Is Your Best Bet

Why Zemanta Recommendation Network Is Your Best Bet There's more to it than just creating good (relevant and quality) content; you want it to be noticed and read by many! There's a great solution for this: Zemanta Recommendation Network, including Related Posts plugin. Get behind the scenes of this awesome machine. Related posts help publishers increase engagement and readership. We built a network of 300,000 publishers who represent 1 billion page views. Zemanta's semantic technology aggregates more than 500,000 news sites and blogs. Every day, we add Zemanta database includes almost 200,000 new posts 100 million news articles and blog posts. to our database. For each article that we aggregate we try to understand what it's about. For this purpose, we use Zemanta's advanced semantic technology. For example, we know that one post is about jaguar the animal, while the other is about Jaguar the car. Zemanta relates all + persons places other concepts mentioned in articles to Wikipedia pages. extensive knowledge is widespread End result Every post is annotated with dozens of pieces of additional information, such as persons and places discussed in the post and its general content category. Zemanta recommends related content based on the text of the post and the additional information we have learned about the post. Only posts that are part of Reader Exchange are recommended and only if the content is highly relevant to the reader. Zemanta recommends promoted content of partners only if it's talking about the same subjects as the post the reader is currently reading. If a recommended post does not perform well, i.e., people don't click on it, we will quickly replace it with another. On average, Zemanta only needs 1/10 of a second to find related posts. Get started Brought to you by Zemanta For more information please consult Tin Dizdarevic, Publisher Development Director, Zemanta E: tinazemanta.com, T: 646.207.4636 © O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O ! Why Zemanta Recommendation Network Is Your Best Bet There's more to it than just creating good (relevant and quality) content; you want it to be noticed and read by many! There's a great solution for this: Zemanta Recommendation Network, including Related Posts plugin. Get behind the scenes of this awesome machine. Related posts help publishers increase engagement and readership. We built a network of 300,000 publishers who represent 1 billion page views. Zemanta's semantic technology aggregates more than 500,000 news sites and blogs. Every day, we add Zemanta database includes almost 200,000 new posts 100 million news articles and blog posts. to our database. For each article that we aggregate we try to understand what it's about. For this purpose, we use Zemanta's advanced semantic technology. For example, we know that one post is about jaguar the animal, while the other is about Jaguar the car. Zemanta relates all + persons places other concepts mentioned in articles to Wikipedia pages. extensive knowledge is widespread End result Every post is annotated with dozens of pieces of additional information, such as persons and places discussed in the post and its general content category. Zemanta recommends related content based on the text of the post and the additional information we have learned about the post. Only posts that are part of Reader Exchange are recommended and only if the content is highly relevant to the reader. Zemanta recommends promoted content of partners only if it's talking about the same subjects as the post the reader is currently reading. If a recommended post does not perform well, i.e., people don't click on it, we will quickly replace it with another. On average, Zemanta only needs 1/10 of a second to find related posts. Get started Brought to you by Zemanta For more information please consult Tin Dizdarevic, Publisher Development Director, Zemanta E: tinazemanta.com, T: 646.207.4636 © O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O !