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Why You Need Mobile Email Optimization [Infographic]

Why You Need Mobile Email Optimization CONSUMERS SAY. M 79% M 70% use their mobile devices to check email, making it the #1 mobile activity will delete an email if it doesn't look good on their mobile device M 75% M 58% check their email first thing in the morning prefer email communications 2.6 Hours 48% of emails are opened on smartphones and tablets on average, people spend 2.6 hours per day checking their email Mobile email opens have increased by The first link on a responsive design email has a Responsive design emails result in a 500% 30% 15% from 2011 - 2014 higher click rate than non- responsive design increase in unique clicks for mobile users Sources: Litmus: 53% of Emails Opened on Mobile; Outlook Opens Decrease 33% Litmus & Mailchimp: The Science of Email Clicks Blue Hornet: 2013 Consumer Views of Email Marketing Emma: The 8 Second Challenge: Email Marketing for the Shrinking Attention Span CICeron

Why You Need Mobile Email Optimization [Infographic]

shared by Tiffani_Allen on Feb 03
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Mobile email optimization has gone from “becoming necessary” to “must-have” for brands. Back in September 2013, I wrote a blog post called Mobile Email Optimization: The Good, The Bad, The Ugl...

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