Why Mobile Matters: Researching Consumers on the Go

flex" MR WHY MOBILE MATTERS: RESEARCHING CONSUMERS ON THE GO 60% OF THE GLOBAL POPULATION HAVE ACCESS TO A MOBILE DEVICE 92% 80% 47% 37% 80% OF INTERNET USERS ACCESS THE WEB VIA A MOBILE DEVICE MOBILE FEEDBACK CAN BE OBTAINED VIA TEXT, TELEPHONE, VIDEO & WEB NIGHT MORNING DAYTIME EVENING PRIME MOBILES ARE USED MORE FREQUENTLY DURING COMMUTING AND PRIME TIME SHOPPING HOURS 61% OF CONSUMERS ACCESS THE WEB BY MOBILE EQUALLY OR MORE THAN DESKTOP OPPORTUNITY 63% OF CONSUMERS USE MOBILE DEVICES 63% WHILST WATCHING TV 36% Sources: https://www.globalwebindex/blog/80-of- internet-users-own-a-smartphone https://www.consumerbarometer.com/ http://www.statista.com/statistics/274774/ forecast-of-mobile-phone-users-worldwide/ comScore Device Essentials, 21 January 2013, UK