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Why Millennials Make Great Salespeople

Why willennials Make Great Salespeople Thanks to Chief Revenue Officer of Inbound Sales at Hubspot, Mark Roberge, who wrote an article for Sales & Marketing Management on which this infographic is based. Millennials get a bad rap. Many employers have been quick to dismiss this generation as lazy, vain and self-concerned. But there are two sides to every story, especially when it comes to building a 21st century sales organization. I Let's explore how why a millennial might just be your next best hire. They're Digital Natives Being native to digital tools is not just for marketers anymore. Social platforms (Twitter, LinkedIn, & Facebook) are now keystones in the sales game, setting top performers apart from their competition. Millennials adopt new technologies 2х faster than the rest of the world That includes tools like Salesforce, Google Drive and Evernote is second nature. The 78% of salespeople are using social media to outsell colleagues & peers smooth transition to digital tools and automation saves time and helps streamline the entire sales process around specific tools. Linkedin and Twitter are invaluable for listening, engaging, and building relationships with prospects. While social selling is a relatively new buzz term for the industry as a whole, it is second nature to millenials. They Live & Breathe Your Product Millennials and your customers have one vital thing in common: they're drawn to a company's mission first and foremost. 66 Younger reps don't just sell your product, they believe in it. Instead of using aggression, millennials succeed because they know everything prospects ever need to know about your product or service and then some. 57% of the buyer's purchase decision is made before they even talk to sales Millennials don't skip a beat when it comes to gearing themselves with product knowledge and going above and beyond the FAQ page, which helps them sell to more informed buyers. Their commitment to your company creates valuable interactions for your prospects and business. They're Entrepreneurial The Millennial generation has entrepreneurialism in their DNA. Their entrepreneurial nature makes them solution-oriented, creative, and hungry. Whether it's responding to emails with a creative meme, building relationships through personal branding, or working with theirteam to create unorthodox discounts, of millennials surveyed hope 50% to start their own business one day (or already have). creativity and problem solving have replaced traditional sales methods. They're Data Driven Thanks to their digital disposition, millennial salespeople are quick to dive into the metrics that determine key differences between a top performer's efforts and the rest of the pack. Millennials approach selling as a science. They test everything from subject line, to time of day, length of email, etc. This A/B testing is crucial and made possible because millennial salespeople embrace data and technology and innately use it to their advantage on the sales field. Since the buying behavior of prospects has changed drastically in recent years, millennials' solution driven approach meshes well with more informed buyers. Rather than controlling conversations, using empathy and data are hugely important (and millennials do them exceptionally well). What's it all mean? Millennials are free of bad habits, motivated by your product, and able to fit in to today's world of evolving technology and might just be... II Your next best hire. SalesLoft

Why Millennials Make Great Salespeople

shared by SalesLoft on Oct 31
Millennials get a bad rap. Many employers have been quick to dismiss this generation as lazy, vain and self-concerned. But there are two sides to every story, especially when it comes to building...


Greg Klingshirn


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