Why is Marketing strategy important?

5 Steps The Marketing Planning Process The basic objectives of the organization are the starting point for marketing planning. They serve as the foundation from which marketing objectives and plans are built. 01 Determination of Organizational Objective 02 By evaluating organizational resources, organizations can pinpoint their strengths and weaknesses. Assessing Organizational Resources 03 SWOT Analysis is conducted.Every Opportunity must be availed where as every risk must be Evaluating Risks and countered and avoided. Opportunities 04 Marketing objectives are designed to achieve overall organizational objectives and develop a marketing plan. Making Marketing Strategy 05 Use feedback to monitor and adapt strategies when actual performance fails to match expectations. Implementing The Strategy