Transcribed

Why International Marketing?

6 ESSENTIAL TIPS FOR INTERNATIONAL SEO MARKETING NOTIFY THE LANGUAGE TO SEARCH •.. ENGINES VIA META TAGS EN-GB = English- Great Britain USE SPELLING VARIATIONS COLOR VS COLOUR; ORGANISATION VS ORGANIZATION 3 http://www.catersdomaintothecountry.com > .co.uk = UK; .fr = France MAKE SURE THE DATA IS PROPERLY 4 FORMATTED FOR THAT COUNTRY USE A LOCAL ADDRESS •.. 27TH SEM STREET, FRANCE INCREASE INBOUND LINKS FROM TARGET COUNTRIES

Why International Marketing?

shared by tarresamuffet on Jun 24

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International marketing involves recognizing that consumers all over the world have different needs. Many multinational companies have brands that are recognized across the globe. While many of the pr... oducts that these businesses sell are targeted at a global audience using a consistent marketing mix, it is also necessary to understand regional differences, hence the importance of international marketing. International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term. For the purposes of this lesson on international marketing and those that follow it, international marketing and global marketing are interchangeable.

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