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Why Experiential Marketing Works

WHY EXPERIENTIAL MARKETING WORKS SALES 98% of attendees are more inclined to make a purchase after attending an activation. 65% of brands say their events / experiential programmes are directly related to sales. CONSUMERS 74% 65% of attendees come away with have a greater understanding a more positive opinion about of the product or service after the product or service. a live event. become regular customers after attending an experiential marketing event. 70% INTEGRATION C of marketers integrate experiential marketing with their other marketing campaigns. 76% of consumers said they would post about an experience on social media. 34% splatter SPLATTERGROUP.CO.UK Sources: https://markdebrand.com/experiential-marketing- statistics/, http://blog.pop2life.com/blog/17-experiential-marketing-stats-for- 2017, http ://www. .eventmarketer.com/wp- content/uploads/2016/05/2016EventTrackExecSummary.pdf, https://medium.com/@BC EXmktg/15-experiential-marketing-facts-to-get-you-through-2017- 3a7e37f1973c, http://blog.usa-expo.com/2017-event-marketing- stats, http://www.cmo.com/opinion/articles/2017/3/31/how-experiential-marketing- fits-into-the-customer- experience.html#gs.jgwR1FA, http://blog.eventfarm.com/blog/35-statistics-that-every- event-marketer-should-know,

Why Experiential Marketing Works

shared by jt14972 on Sep 20
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Did you know that 98% of event attendees are encouraged to buy after an activation? Using the latest statistics from EventTrack we break down the main reasons why experiential marketing works.

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